Are you a student.........or are you just satisfied.  The most successful people are also the best students.  Weekly sales tip from "The Insurance Coach"

The Insurance Coach Weekly Sales Tip, 10.20.13

If you tell me you don't have any great ideas, I will tell you that you are afraid.  

But I Don't Have Any Good Ideas

If you work or run an insurance agency, you must ask yourself one question.  What is it?  Check out my audio blog to find out.  

The One Question Every Insurance Agency Must Ask

Human language is extremely powerful.

“It has the power to build up or the power to tear down.”
“It can lift up, or it can destroy.”
“It can educate or it can manipulate.”

Your tongue is as important as any other muscle in your body, yet often it is not exercised with care.

Productive communication is not only vital in sales and business, but in all aspects of life.

The Power of Communication.  Are you utilizing it?

Use your imagination and discover ways of stimulating business, even in a small way, in any line, and you may name your own salary.” Napoleon Hill, “How to Sell Your Way Through Life” (1939).

Imagination is not just for dreamers with their heads in the clouds.

Imagination is for people who take the time to see opportunities and then go grab them.


Dare to Imagine

As an insurance agent, there are hundreds of different products you are licensed to sell. Every product has unique coverages that protect your client. However, it’s not the coverages or limits that your prospects or customers are concerned about. Your prospects and customers want the story that paints an emotional picture of how that coverage benefits them and more specifically, why it’s important that they buy it from you.


Insurance Agents: Tell Stories to Avoid Selling Price

Insurance is not simply a piece of paper, a contract, or a simple transaction

Insurance is trust, relationships, and peace of mind.

Does that sound financial to you?  

Why Insurance Will Always Be Much More Than Just a Financial Product

Apple’s marketing philosophy contains only 3 clear concise points.

The marketing philosophy is uncomplicated and straightforward.

It also make perfect sense.  This philosophy on marketing can and should be understood and applied by every single business, large or small.

Here are the three components of Apple’s successful marketing strategy.


Why Your Business Needs to Understand and Utilize Apple's Marketing Philosophy

Making a change to a new insurance agent is a big decision.  There are many emotions that occur when considering making a change to a new agent.  One of the biggest emotions is fear.  That’s what makes insurance sales so difficult?

So how can you help your prospects overcome the fear of change?  I will discuss three ideas that will help.

How to Help Your Insurance Prospects Overcome the Fear of Change

You are the only one that can choose your response.

The difference between success and failure in sales is often in simply how you respond.

Do you blame others after a failure or analyze what went wrong and take steps to correct them?

Think about your last sales failure. What happened?

Many times you feel that a lost sale was completely out of your control. It’s easy to play the blame game.

Although, there are some circumstances out of your control, at the end of the day, the blame ultimately lies with you.


Stop Whining and Start Winning

“Attitude is magic. It’s both transferable and contagious. It sets the tone for meetings, communication, and your relationships. And it builds your reputation as a happy person.” Jeffrey Gitomer

It All Starts And Ends With Attitude

Why do so many insurance agents still resist digital marketing?  Here are my top 3 reasons and why they aren't legitimate reasons to avoid the digital space.

3 Reasons Why Insurance Agents Still Resist Digital Marketing

Are You Setting The Standard?

Many insurance agents struggle to find their voice online.  Here are 4 ways any insurance agent can leverage their strengths to connect better in in the digital space. 

4 Ways Insurance Agents Can Communitate Their Audience Online

Words carry extreme power.  Those salespeople who utilize words effectively are the ones that also win.  

The Power Of Words: Are You Utilizing Them Effectively?

Do your circumstances control your attitude?  For most of us, the answer is yes.  However, there are ways you can take control of your day every day.  Here are three ways to control your circumstances, vs letting your circumstance control you.  

Who Is In Control, You Or Your Circumstances?

If you want to be a superstar salesperson, you have to realize that you control your destiny, both positively and negatively.

YOU must be accountable to YOU!


Are You Accountable?

As my mom told me, there is a reason you have two ears and one mouth.  The same is true for salespeople.  Great salespeople don't win because of what they say, they win because they seek to understand first.  

Sell With Your Ears, Not Your Mouth

What is the best investment you can make in 2015?  Find out here

The Best Investment You Can Make

What does it take to have your prospects want to do business with you.  The power of attraction starts with "your why."  

The Power Of Attraction

There are 5 things you MUST believe in if you want to succeed in sales.  if you are in business or sales, listen to find out if you believe in all five.

You Gotta Believe Baby

Love them or hate them, Apple knows how to market.  In 7 minutes I discuss the 3 major marketing lessons every small business can learn and apply. 

3 Marketing Lessons Your Small Business Can Learn From Apple

Is your small business trying to conquer or court?  Your prospects and customers will notice the difference.  

Courting Or Conquerer?

Poor sales results are usually the result of poor soft sales skills training and not lack of product knowledge. Customers don’t care about your product knowledge.

Customers care that they like you, relate to you, and are provided with tangible value.

Is Your Small Business Too Technical?

Will tomorrow’s consumers, vendors, and employees relate to your business?  The new generation of Millennials may communicate differently, but they also bring fresh ideas and new innovations.  

The Future Is Bright For Business

Business Social Media is not going anywhere and the best businesses are using it to win. Are you?

Being successful online is more about engagement and less about selling. What role can you play in business social media?  Are you a natural educator, connector, storyteller, or humorist?

How To Play To Your Strengths On Business Social Media

Unfortunately, payment card financial fraud is becoming an all too common occurrence for small business owners.  That's why you may be hearing the terms like EuroPay, Mastercard, and Visa (EMV) as well as payment card liability shift more often.

What's The Fuss With EMV in small business?

There is no doubt that tablet solutions are everywhere for small business owners looking for a point of sale (POS) system.  The important question is, are they the best value for your small business?

What's The Real Cost For A Tablet Based POS System?

Does your business focus on obtaining satisfied customers or loyal customers?  It's an important distinction.  
Satisfied is no longer acceptable and it's definitely no longer profitable. Listen why this is so important for all small business owners.  


What Customer Loyalty Really Means To Small Business

Personal mission to engage, empower, and enlighten business owners, entrepreneurs, and salespeople.

Focused on personal growth, sales ideas, communication, and customer loyalty. 

Brent M Kelly

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