We spoke with Beniamin Golabek, CEO and co-founder of Fitly.AI, a technology Start-Up aiming to disrupt the online retail sector by offering the most accurate clothes sizing app on the market; helping consumers to get the perfect fit for their online purchases. FITLY are also looking to work with retailers to cut returns by up to a fifth. We discussed what it's like to helm a Start-Up and what are his company's hopes for the future.

Beniamin Golabek, Co-founder & CEO at Fitly.ai

Join us as Maria Loades, Black Cliff Media’s Managing Partner gets the lowdown from Daniel Trillo, Head of Marketing Operations at Contino – the global tech transformation consultancy. In our podcast Daniel shares his expertise and reveals how the flip target marketing model is vital for cultivating leads.

We also explore the importance of inbound marketing in line with ABM - that Daniel, himself, was responsible for introducing at Contino, as well as the significance of aligning Sales with Marketing - plus so much more!

So, sit back, hit play & get ready for some fascinating expert insights.

Daniel Trillo, Head of Marketing Operations - Contino Interviewed by Maria Loades BCM

Our Managing Partner, Maria Loades caught up with James Fulton, Senior Marketing Manager of PGi  at this year’s UC Expo in London’s ExCel centre – one of the largest unified communications and collaboration events in Europe.

James shed light on the significance of the event and the importance for companies attending - especially when, as was the case for PGi this year, they are launching a new product.  We were fortunate to pick James’ brain for his take on personalised content, marketing automation, ABM, events and much more. 
Hit the play button now for some expert marketing insights! 


PGi provides business communications that unleash productivity at work. Its cloud-based communications and collaboration platform, GlobalMeet, connects people, teams and enterprises around the world. To learn more about GlobalMeet collaboration, hosted voice, webcast and webinar solutions, visit pgi.com

GlobalMeet includes a cloud-based phone system supporting both traditional desk phones and mobile smartphones, text messaging, chat, HD video and online collaboration, all provided from the cloud for a unified communications as a service (UCaaS) solution.

James Fulton, Senior Marketing Manager - PGi interviewed by Maria Loades, Managing Partner BCM

Our Managing Partner, Edward Loades, caught up with the international best-selling author, business consultant and speaker - Mark Schaefer. Mark offers fresh insight on the current state of marketing and provides a frank and honest take on where brands can improve their messaging and audience relevance in an industry that is highly saturated.So sit back, relax and soak up the wisdom! Hit play now.

Mark's  new book "Marketing Rebellion: The Most Human Company Wins" is out now.

Mark Schaefer Executive Director, Schaefer Marketing interviewed by Edward Loades - BCM

Our Managing Partner, Edward Loades, chatted with the Rhiannon Gamma Senior Marketing Manager of Channel at Gamma, at this year’s UC Expo. Rhiannon was kind enough to give her take on the importance of lead-generation using marketing automation, how to improve audience engagement and how events such as UC Expo plays a critical role in helping steer marketing & communications strategies for those companies attending by providing face-to-face engagement with prospective customers and industry specialists.

Hit play now to hear the podcast.

Rhiannon Williams, Senior Channel Marketing Manager at Gamma interviewed by Edward Loades

We caught up with Yama Habibzai, Chief Marketing Officer at Densify – a SaaS public cloud resource solution. Our Managing Partner, Edward Loades was on hand to find out Yama's preferred marketing practices, including the significance of deep research, the power that even a single infographic can yield - and the importance of establishing a unified, cohesive singular brand voice when reaching out to your target audience.

Press play now to get all of these insights and more!

Yama Habibzai, Chief Marketing Officer - Densify interviewed by Edward Loades - BCM

Our Managing Partner, Edward Loades chatted with Dr Gov Van Ek, Co-Founder of BitCar - the first company to create a blockchain platform that allows users to own fractions of high-value, exotic and rare cars. BitCar’s mission is to open the door of this previously uber elite practice by allowing anyone to invest and gain fraction interest on highly-sought after vehicles.

Dr Gov Van Ek shares his thoughts on BitCar’s preference of content marketing, importance of trade-shows such as TechXLR8 Excel, London – the event where we were fortunate to catch him,  and the conscious decision to steer away from digital ads in favour of creating more engaging, in-person experiences.

All this and much more! Hit that play button to hear the podcast.

Dr Gov van Eck, Co-Founder - BitCar interviewed by Edward Loades, Managing Partner BCM

Our Managing Partner, Edward Loades caught up with Christian R. Andersen, Vice President, Product and Performance Marketing at T-Systems International at the DIGITALX 2019 event in Cologne.
Christian was kind enough to share with us his insights coming from over 20 years of marketing experience within the ICT. We discussed marketing automation vs. account-based marketing approaches and the best content forms to engage and retain clients.

Christian Andersen, VP, Product & Performance Marketing at T - Systems International GmbH

Podcast interview with Lars Tams, Senior Manager Marketing & Inside Sales at Optiz Consulting. We meet Lars at the DIGITALX 2019 in Cologne to discuss the importance of field marketing in the digital era. Our Managing Partner, Edward Loades also asked about the role of marketing automation in B2B tech marketing and what types of content are currrently the most successful.

Lars Tams, Senior Manager Marketing & Inside Sales at OPITZ CONSULTING Deutschland GmbH

Our Managing Partner, Edward Loades caught up with Guy Woodcock, CEO of Montpellier PR and Dean Enon, Head of PR at the DIGITALX 2019 event in Cologne.
Guy and Dean speak candidly about how traditional PR has adapted to digital messaging and content delivery, the importance of visual storytelling and the role that data has to play in revealing insights.

Black Cliff Media

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