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It Nuh Easy - Single

It Nuh Easy

BLVK H3RO (pronounced Black Hero) is one of Jamaica’s most exciting and original young artists, but he’s far from new to the scene. Over the past half-decade, he’s built an impeccable track record and fervent following with his uplifting and ambitious modern reggae sound, while collaborating with the likes of Bunny Wailer, UB40, Lee “Scratch” Perry, Anthony B and Skillibeng. Jamaica’s Prime Minister, Andrew Holness, has even sung his praises, commending his song “It Nuh Easy” for its positive influence on Jamaican youth. The Grammys too have recognized his talent, with his appearance on Rocky Dawuni’s “Neva Bow Down” nominated for Best Global Music Performance at the 2023 edition of the world’s most prestigious music awards show.

Even if you haven’t heard his music, you may have seen BLVK H3RO in ad campaigns for Carhartt, Clarks, Karl Kani, Levi’s and The Elder Statesman, among other celebrated fashion brands. With his roots firmly planted in Jamaica’s rich musical soil, he’s ready to take his innovative sound and invigorating message to the world with His Devyt Album "On A Mission," released on Delicious Vinyl Island in 2023, showcases H3RO's expansive sound, blending reggae, dancehall, and afrobeats rhythms with touches of soul and R&B, and highlighting collaborations with esteemed artists, including Skillibeng, Demarco, Teejay, Dre Island, Kojo Funds, and Winky D.

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