 'It's that place of, you know, because it's your business and your livelihood, having to say, "Come and buy my thing because I'm great. I'm great at it. Look at me, look at all these great things I can do for my clients." And oh my goodness, that's difficult.' Jenny Proctor is living proof that you don’t need to shout to get the right kind of attention. It can feel pretty lonely, being an introvert in the famously extrovert environment of a corporate marketing department. But setting up her own business meant Jenny was free to set her own rules, and the fact that her book, Marketing for Introverts, won the Business Self Development Book of the Year award is proof that her approach is welcomed by others, too. Whether it’s the quiet power of a well-crafted blog post or the paradoxically introvert-friendly nature of video marketing, Jenny’s insights on how introverts can rewrite the marketing rules are as practical as they are reassuring. I'm an off-the-scale extrovert, and we discovered, hilariously, that we have at times both secretly envied the other's MBTI profile. But whether you're an introvert, an extrovert, or something in between, you'll find something worth listening to in this episode.

Episode 436 - Marketing for Introverts with Jenny Procter

'Don't let AI set your vision. But harness AI to help you execute your vision.' For me, the start of a new year always brings a sense of potential. It's a chance to make changes. But I'm old enough to know that resolutions are easy to make and hard to keep - these days I'm all about design rather than decisions. This year, more than any other I can remember, feels like a tipping point in history as AI goes mainstream and the polycrisis comprising climate, economic and geopolitical upheaval swirls around us.&nbsp; What does it mean to be a slightly better human in this context? It'll be different for everyone, but it's almost certain to involve some intentional choices about our physical, mental, emotional and spiritual dimensions. And it will also demand that we make some decisions about what we delegate to AI to boost our productivity and effectiveness and what we retain as a core human capability.&nbsp; Here are some thoughts on how I'm approaching this new year, and some questions for you to think about, too. And whatever you decide, there's some thoughts on how you can use exploratory writing as your secret weapon for making those decisions stick. Let’s make this New Year extraordinary!

Episode 437 - Design not decisions: new New Year thinking

"I used to say, wouldn't it be great if I could work like a normal person and do 40 hours a week? And the realization comes that you do have 40 hours, it's just not in the same week." Passive income—it's the dream, right? Earning money while you sleep, basking in the golden glow of financial freedom. Sadly, it's not quite that simple.&nbsp; Award-winning author and digital marketing expert Kate Toon, author of  'Six Figures in School Hours' and 'Six Figures While You Sleep', has achieved that dream and now shows others how to do it for themselves, but she doesn’t sugarcoat it: there's no such thing as truly passive income. Every income stream, no matter how automated it appears, demands upfront effort and ongoing maintenance. And just as with business books, marketing is just as vital as creating the product itself - maybe even more so.&nbsp; In this energising and practical conversation we discuss the taxonomy of automated income, the way we value time over money, the need to play the long game, the centrality of community and the importance of rationing dopamine.

Episode 438 - The truth about passive income with Kate Toon

Business and executive coach, content consultant and publishing partner - helping businesses and organizations tell their story and build their brand. I also provide executive coaching, consultancy and training services to publishers. 

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