Papi 2014 Spring mix

BRAND PORTFOLIO

Where it started
The term BK started when a group of students were studying preparing for exams when 1of them wanted to sleep and they were encouraging him to keep studying.
Its all about telling the youth not to give up and keep pushing for their dreams

About Boroko Keng

Boroko keng is a brand that started in April 2011 but has been on most people’s tongues for quite some time.
It was officially launched on the 28th of May
Its AIM is to promote and encourage young people to keep pushing for their dreams.
The Term BK (Boroko Keng) which mean “what is to sleep” basically means stop sleeping ,relaxing and reach for your goals.
The brand is looking and working in events planning , Young local artist promotions and introduction.
By events planning we will be using some of the artists and Dj’s that BK wants to introduce to the entertainment industry
We plan on attracting and promoting youth and young adults as a start and later look at business older working target market
At the current moment we plan and do our own event and have Tshirt, Cheeky pans and sweaters for the brand.
We also looking at the clothing industry to push the brand as we have started with Tshirt and Vests when we launched the brand and recently introduced sweaters to the clothing line.
The brand was started by Katlego Fish Bafana Khambula a young local boy from Mamelodi townships in a quest to assist in hanging young people’s mindsets and by giving them a stepping stone in the right direction of their talents.

Goals and Visions

In the next coming two years we want BK to be on everybody’s lips and in order to do that we have to put in a lot of work to make it a success. We want to be active on all sides of business and entertainment functions including planning and execution of the events being co-operate and non co-operate as we plan on catering for everyone not just entertainment side.

Part of the plan is to make the brand grow to a full events company and a record label so we can maintain promote ,local artists and Dj’s by being able to allow them to release their own materials.

We are also looking at young graphic designers and stylist to joining the brand in the clothing side as we want to create something new funky and fresh to the market.
In short we want the Brand to branch out into 3
1. Events Company
2. Modeling agency
3. Clothing Brand
What we have done so far
We have successfully planned and executed Major events around Pretoria in Mamelodi since the launch of the brand. We have been doing small event for showcasing artists were we give them the platform to perform and showcase their talents.
We have secured a Database of more than 10000 followers who we always invite to the events.

Boroko Keng

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