FOREIGN MARKLET ENTRY PODCAST
BUS:330 PRINCIPLES OF MARKETING
WEEK 4 DISCUSSION 2
INSTRUCTOR: MURAD ABEL
JUNE 5TH, 2017
When did your mentor marketer enter this foreign market?
Netflix entered the Japanese market on Dec 7, 2015. Japan was the first taste into a major Asian market.
What specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three.
The three issues that Netflix had were that the Japanese were used to having free TV in their market. Another issue that the Japanese had was trusting a brand such as Netflix. And lastly. trying to generate excitement for this new entity of Netflix was a fourth issue.
What changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing "p." You can repeat "Ps" more than once.
Price – The price in Japan would be less than $8.99/mo.
Product – The product here would be Netflix which is a streaming service of movies, documentaries, and children programming
Place – The place that this product is used in in the subscriber’s home which can be viewed on TV’s, laptops, and tablets. Anywhere there is a Wi-Fi signal that with stream the product to these different devices.
How successful was the entry into this market? Is the brand still in the market?
The entry of Netflix was rather low at first but now the market had grown substantially. Netflix is still a brand name in Japan and continues to grow.

References
https://finance.yahoo.com/news/netflix-successful-launch-japan-130523227.html
https://www.bloomberg.com/news/articles/2015-08-27/can-netflix-become-must-see-tv-in-japan-
https://www.youtube.com/watch?v=wKEQlxWONkw


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