Wellington-based Brand-XY was created  from the car-crash of several UK alternative/post-punk rock bands by former bass player Martin JG. Electro-energy and guitar combine to deliver well crafted songs with one eye on the future and a nod to the past.

Studio-based since inception in 2013 Brand-XY is currently preparing for live performance, taking a selection of tracks from the upcoming EP 'Walk In The Sun' whose sound has been likened to Depeche Mode in conversation with Bauhaus and a splash of Joy Division.

Martin George's edgy vocal cuts through guitar chops over a pulsating electronic rhythm section successfully avoiding cliches of mainstream rock. The live delivery elevates the experience to a whole new level as lead guitar twists and soars taking the audience to some unexpected places.
Stay true to yourself and the rest will follow.