Brands are using computer games to drive business outcomes from customer engagement and profit to brand awareness. To tell us how they’re doing it we’re joined by the managing director of Stirfire Studios, Vee Pendergrast. Her company makes games for business, non-government organisations and government. On My Desk  Sarah recommended emojipedia. Vee recommended the Game Hugs  &nbsp; Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

BNR 168: How to use games to drive profitable business outcomes (no really)

Brand Newsroom's producer, Dan Hatch, joins the team for a chat about how the media is working these days and, more importantly, how we should consume it so that we actually know what's going on. On My Desk  Nic recommended the book The Project Rots from the Head. Dan recommended com. Sarah recommended an episode of the This American Life podcast called  Things I Mean to Know. James recommended the book  F****** Apostrophes.  Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

BNR 169: How to consume media so you really know what's going on

We probably all need a bit of social media training for our businesses. That’s according to Megan Del Borrello, director of Gloss Marketing Communications, who says all too often, brands are getting their social media wrong. She joins Nic and James for a discussion about how companies can get their social media right. On My Desk  Megan recommended Jacqui Alder’s Clarity, Simplicity, Success. Nic recommended Sonia McDonald’s book Just Rock It. James recommended  Brian Grazer’s book A Curious Mind: The Secret to a Bigger Life.  Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes will be available at www.brandnewsroom.net.

BNR 170: Why you probably need social media training

Recently James, Nic and Sarah talked about the best marketing, media and business lessons they’d each learned over the course of their careers. It was a really popular episode so this week they look at the three things they wish they’d know about marketing, media, or business when they were just starting out. &nbsp; On My Desk  Nic makes a rash promise to write a book. Sarah mentioned this speech by comedian Tim Minchin. James recommended the NewStatesman politics podcast.  &nbsp; Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. &nbsp; Show Notes will be available at www.brandnewsroom.net.

BNR 171: 9 things we wish we'd known earlier in our careers

Something terrible has happened. You’re in the press for all the wrong reasons. The media is after you. You have to comment. What do you say? How do you survive a tough interview? &nbsp; On My Desk  Sarah recommended 800 CEO Reads. Nic suggested Russell Boon’s book Decide. Act. James recommended the Spectator’s Coffee House Shots  &nbsp; Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

BNR 172: How to survive a tough media interview

Marketing magazine editor Ben Ice once again joins Nic and Sarah for a look back at the year in marketing. In particular, did we manage to represent more diverse groups of people in our marketing? &nbsp; On My Desk  Sarah recommended the Teen Vogue Twitter feed Ben recommended the Spaceteam app for teambuilding.  &nbsp; Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

BNR 173: Marketing in 2017: how did we do?

Being the New Year, James, Nic and Sarah are in a reflective mood. Today they discuss some of their favourite things from 2017 – including the best things they read, watched or heard. Links you might need   A Piece of the World by Christina Baker Kline The Road by Cormac McCarthy Us by David Nicholls The Ear Hustle podcast The  Phoebe’s Call podcast The S-Town podcast I Heart Radio TuneIn Radio TED Radio Hour podcast episode, Nudge The Fortunately with Fi and Jane podcast Happy Valley Fortitude Game of Thrones Survivor Australia Line of Duty The Good Fight  &nbsp; Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes will be available at www.brandnewsroom.net.

BNR 174: These are a few of our favourite things (from 2017)

Brand Newsroom is no longer available on Soundcloud. You can find us on Apple Podcasts, Spotify, Stitcher and all good podcasting apps. Just search for Brand Newsroom. Our website is www.brandnewsroom.net.

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