Announcing the release of its latest custom production effects update, Royal Panther Returns Part 2, created exclusively for the BBC’s popular music stations: BBC Radio 1, 1Xtra, Radio 2, 6 Music, and Asian Network.

This meticulously crafted package of bespoke audio assets builds on the legacy of previous collaborations between PURE Jingles and the BBC, including Royal Panther Returns Part 1, and the original Royal Panther from 2010.

Bold & innovative
A creative process spanning several months brought together the expertise of PURE Jingles and the BBC’s station sound team. Through regular feedback and fine-tuning sessions, the collaboration resulted in an audio package tailored to the BBC’s exact needs. Designed to enhance station imaging and promo spots, the new collection is packed with bold, innovative SFX such as Breakers, Impacts, Risers and Starters.

Royal Panther Returns Part 2 is the latest chapter in an audio branding journey, inspired by PURE Jingles’ Orange Panther series, which first debuted in 2005. Stay tuned as PURE will soon have exciting news for imaging producers worldwide to commemorate the upcoming 20th anniversary of the Panther!

BBC - United Kingdom | Demo

A year of pure mystery—just numbers, never a word. But for our Capital Breakfast 1st anniversary show, I worked with him to create a spooky voice note, breaking his silence for the first time ever. 

Capital Breakfast - 1 Year Anniversary - Bong Man Voice Note

recorded between late January and early April

B96 Chicago | RW1 Song Intros & Imaging Part 2 (2025)

We’ve just helped refresh the sound of Heart Dance – it’s turning up the feel good AND the energy!

🎧 Heart Dance reaches 1 million listeners every week in the UK, making a significant contribution to the Heart brand’s 13.3 million weekly reach – Global is successfully using brand extensions to grow the Heart Network with audiences up 15.4% year-on-year.

Alongside our work on the sonic identity of the flagship Heart brand, we’ve also helped with the sound of its brand extensions – including Heart Musicals, the ‘Decades’ stations, and, of course, Heart Dance.

It’s all about staying true to the core sound of Heart while giving Heart Dance a personality of its own. We’ve delivered a fresh set of Hour Openers, IDs, and Ramps that match the station’s upbeat, feel good energy. If the sun’s out where you are, these will sound even better 😎

Heart Dance Reelworld Imaging 2025

New Audio Branding Highlights for SiriusXM

Hear More!

SiriusXM - Audio Highlights - April 2025

Finland’s newest nationwide radio station, POPfm, has launched with a fresh audio identity from PURE Jingles. Designed for a Hot AC format, the custom-made package features dynamic jingles that support smooth, seamless transitions across a wide range of music.

POPfm plays feelgood hits from the '90s to today and focuses on positive, entertaining content. Seeking a sonic identity that reflects this tone, co-owner and CEO Mattias Gustavsson, together with international radio consultant Niklas Norden, turned to PURE Jingles.

“Our goal is to make POPfm one of Finland’s leading national stations, so we had high expectations for our brand sound,” says Niklas Norden. “Flow is key for us. The jingles not only had to match our carefully curated playlist but also blend smoothly from one track to the next. We needed a smart solution.”

PURE Jingles branding consultant Thomas Giger explains: “Together with the team, we created a modular jingle package with elements in every musical key, enabling harmonic transitions. We invested several additional weeks into developing this system - something any program or music director who values important detail will appreciate. It enhances the listening experience and can increase time spent listening.”

Mattias Gustavsson adds: “PURE Jingles custom-designed this package to be compatible with our AI-driven scheduling tool. The results are remarkable. The jingles precisely match our music flow, delivering something truly innovative in radio branding. This project is a perfect fusion of world-class audio design and cutting-edge technology. Our thanks to PURE for their outstanding work and collaboration.”

POPfm - Finland | Demo

🚨 First out of the gate in Europe with Fuzion CHR Vol. 4: MyHits, Estonia 🇪🇪

MyHits wanted to break away from the hit radio crowd – and they’ve done just that.

“We are seeking to stand out from the typical Top 40 station jingle sound. We wanted a fresh approach and discovered that Fuzion CHR perfectly met our needs. We are very happy with the new sound!”  – Ahto Kruusmann, Music Manager

Fuzion delivers bold, high-impact themes that blend the punch of imaging with the energy of a jingle – without sounding like a traditional jingle. That means standout branding with listener recall built in.

🎧 MyHits are on-air with 15 huge-sounding core themes, multiple mix lengths, ramps, beds, and a fully produced vocal kit.

Ready to bring this sound to your market? Let’s talk about how we can customize Fuzion CHR Vol. 4 for your station.

MyHits Reelworld Jingles 2025

MNM • TEENS500  • TOTH'S & NUMMER 1

NRK mP3, the hit music brand of Norway’s public broadcaster, has refreshed its on-air sound with a new Flow ID package from PURE Jingles, specifically designed for the popular afternoon drivetime show mp3klubben. The update aims to enhance the musical transitions and elevate the listening experience.

“We wanted to improve how we move between songs,” says PD Christer Johan Pettersen-Dahl. “We were looking for more seamless segues - musically and emotionally. With the new Flow IDs, the energy carries over naturally from one track to the next, which supports our mission to keep things upbeat and engaging.”

PURE Jingles branding consultant Thomas Giger adds: “Contemporary Hit Radio is all about sounding current and moving forward. Audio branding, if crafted with care and implemented smartly, can enhance that sense of momentum. It creates a more immersive experience and increases the time spent listening.”

The collaboration marks a new chapter in the ongoing relationship between NRK and PURE Jingles. Pettersen-Dahl shares his enthusiasm about the final result: “We love the Flow IDs! They make us not just sound better but also serve our audience better. Audio branding is an essential programming tool. Thanks, PURE team!”

NRK mP3 - Norway | Demo

Kick Up - Vol. 08 for Kiss FM

3. Dance Glitter Girl. Carmen Ray

European consultancy agency and producer of custom made branding tools for radio and television.

Kick Up - Vol. 08 for Kiss FM

Brandy Jingles

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