The launch episode of BrandLand features some of the most hard-hitting thought leaders in South Africa and African business.

 

The guests include:

Oresti Patricios

Oresti Patricios, the CEO of Ornico who talks about his piece in #TheFutureByDesign which looks at megatrends. He shares insights into what mega trends are and how they transform the state of brands and business.

Patricios also talk to his Ad Of The Week which will be a regular feature on BrandLand.

Arthur GoldstuckArthur Goldstuck (@art2gee), joins us to speak about how technology will influence the future of brands. Goldstuck is the managing director of World Wide Worx and the editor in chief of Gadget, the online magazine of personal technology that he founded. 
In the Ornico podcast, Goldstuck says the future of branding will be ruled by personal mobile devices, largely because of the massive migration in Africa from basic phones to smartphones, which he says have become more affordable and accessible.

Kali Ilunga
Kali Ilunga (@kaliilunga), the founder and Chief Executive Officer of SeeSayDo, speaks to us about the role of mobile in brand messaging and driving consumer action. Kali talks the difference between people watching a TV advertisement and them utilising a platform that has a strong call-to-action. He believes that part of the future of advertising is in interacting more with the audience.

Lebo Motsegoa
The show is rounded off by Lebo Motshegoa (@LeboMotshegoa), the founder and CEO of mass market research and strategy company, Foshizi, talking about field research and how context is king when doing consumer surveys. Foshizi is turning the consumer research sector on its head by talking brands where most of them won’t tread, where the buying consumer engages with products and they provide insights on these brand engagements.

Please listen to the first episode of BrandLand below, share and send us feedback.

Brandland [Episode 1]: The Internet of Everything, Mobile and Consumer Research

In the second episode of BrandLand, the monthly media and marketing podcast published by Ornico, Mongezi Mtati – who hosts the podcast for the brand intelligence company – speaks to DStv’s Sales and Marketing Director, Fahmeeda Cassim-Surtee, about why Supersport is a social media powerhouse.

Marketing pundits, brand owners and others interested in brands and branding can download BrandLand at iTunes, stream the podcast via SoundCloud, or tune into the interview at Ornico.co.za.

Brandland [Episode 2]: Social Media Community Growth Secrets of Supersport

This episode  focuses on the South African Social Media Landscape 2016, the single most accurate resource for social media usage and the growth of platforms in Africa. 
The third episode of BrandLand, the monthly media and marketing podcast published by Ornico, features insights by Mike Wronski, founder of Fuseware and business development manager at Ornico, and Gil Sperling, co-founder and CTO of Popimedia and head of meedee8, an ad technology platform.



Brandland Episode 3: SA Social Media Landscape 2016

In the fourth episode of BrandLand, the monthly media and marketing podcast published by Ornico, Mongezi Mtati speaks to Gareth Pon, Africa’s top instagrammer for two years running, and Lebz Skywalker, fashion photographer.

Brandland Episode 4: Clicks With Top SA Instagram Influencers

BrandLand is a monthly podcast by Brand research company, Ornico. The podcast features brand insights, education and discussions with thought leaders and leading marketing, advertising and communications minds.

ABOUT ORNICO
Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence™ across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media. By collecting and analysing media data across many channels, Ornico informs brand owners and marketing decision makers about the most important strategic decisions they'll ever make regarding their brands.
From editorial and advertising monitoring services, social media analytics to advanced brand research, Ornico provides a holistic and independent view of brand performance as reflected by television, radio, print media as well as social and digital media. In May 2015 Ornico acquired Fuseware, the social analytics company that tracks and interprets online media mentions, sentiment and share of voice.
Ornico employs a dedicated team of over 120 people in offices in South Africa, Nigeria, Kenya and Ghana and enjoys partnerships with expert researchers that reaches across the continent. It provides brand insights and intelligence to many of Africa's top companies and public entities. 

Find Ornico on Facebook and LinkedIn.
Ornico on Twitter - @OrnicoMedia
