In this context of a globalized world, the digital presence is essential for hotel marketing and must be taken into account in the development of a marketing plan.
 Thanks to the communication channels of this large network, hotels have at their disposal a multitude of tools with which to build their corporate identity, promote their services and obtain greater diffusion to reach potential customers. 

Corporate digital communication - A pillar of hotel marketing
Advances in digital communication have reached historic milestones that greatly facilitate the transmission of information. It is fascinating that someone on the other side of the planet knows about your hotel through social networks. But these tools are in common use, and just as we can attract potential customers to our hotel, it means that other people can achieve the same purpose as they do.

The key is to position your brand identity through a comprehensive and carefully designed marketing strategy that increases your company's digital presence and reaches your target audience. 
Information in search engines: SEO and SEM positioning
SEO and SEM are search engine optimization techniques that should be taken into consideration when developing an effective digital marketing strategy. 
With these resources, a page or a website manages to get a better position in searches, that is, it gets the first positions in the pages of search engine results (Bing, Google, Yahoo, etc.). You can also click https://wikipagemaker.com/  and a page to get better rankings on search engines. 
SEO is free, but it takes more time, dedication, and most importantly, technical knowledge to achieve the desired goals, which usually come in the long term. The SEM consists in carrying out paid advertising campaigns so that in the first results of the search engine a link to your page is shown, which will appear in the space reserved for ads. It's great for short-term advertising campaigns, but won't add value to your website over time.

Brandon Isaac