WHAT'S THE SOUND OF 190 FILMS FROM 82 COUNTRIES?
We created a BrandSound for Sydney Film Festival to enhance audience brand engagement throughout the lead-up campaigns, during the festival and beyond.
In its 61st year, the globally renowned festival entertains an audience of over 960,000 Sydney-siders and international guests. The secret of their success is an acute love of sharing film which translates into a festival that's loved by 18 year olds, 85 year olds and everyone in between.

What was missing? A single powerful sonic expression of their offer that worked across all channels and for all audiences; a BrandSound to reflect the dynamic festival, a unified communication expressing a sense of the emotional value of the brand.

THE ANSWER...
Working with the Marketing Director, the Chief Exec and the team, we developed a core thought, ‘Applause’, to inspire their BrandSound story, including elements of cinematic awe and ideas, representing the breadth of the Festival which champions the hundreds of fledgling film festivals. A sound that celebrates the legacy of Sydney Film Festival.

Sydney Film Festival's BrandSound captures the sense of heightened emotional connection shared by audience through the following sonics:

Applause | Cinematic Awe | Ideas 

THE OUTCOME...
A completely bespoke sonic logo to include in the Festival's brand identity and messaging platform to reflect their dynamic nature and their future focus and passion for a technological edge that maintains their position as an industry leader in their mature phase in the market.

Applause

Cinematic Awe

Ideas

BrandSound SFF Sydney Film Festival

WHAT'S THE SOUND OF 190 FILMS FROM 82 COUNTRIES?
We created a BrandSound for Sydney Film Festival to enhance audience brand engagement throughout the lead-up campaigns, during the festival and beyond.
In its 61st year, the globally renowned festival entertains an audience of over 960,000 Sydney-siders and international guests. The secret of their success is an acute love of sharing film which translates into a festival that's loved by 18 year olds, 85 year olds and everyone in between.

What was missing? A single powerful sonic expression of their offer that worked across all channels and for all audiences; a BrandSound to reflect the dynamic festival, a unified communication expressing a sense of the emotional value of the brand.

THE ANSWER...
Working with the Marketing Director, the Chief Exec and the team, we developed a core thought, ‘Applause’, to inspire their BrandSound story, including elements of cinematic awe and ideas, representing the breadth of the Festival which champions the hundreds of fledgling film festivals. A sound that celebrates the legacy of Sydney Film Festival.

Sydney Film Festival's BrandSound captures the sense of heightened emotional connection shared by audience through the following sonics:

Applause | Cinematic Awe | Ideas 

THE OUTCOME...
A completely bespoke sonic logo to include in the Festival's brand identity and messaging platform to reflect their dynamic nature and their future focus and passion for a technological edge that maintains their position as an industry leader in their mature phase in the market.

Sydney Film Festival BrandSound

Imagine if St George had a BrandSound... 

We've been thinking that it would amazing to incorporate the sound of a dragon taking flight - because it ties in beautifully with your visual logo, your attributes of courage and the delight that St George shares by helping your customer's dreams have wings!

Imagine then, that the St George BrandSound played on devices each time money went into aSt george account. How do we feel when money comes in? Pretty awesome! This positive interaction and BrandSound will create a very deep emotional connection. 

Continue to imagine then using this BrandSound across traditional media such as radio & TV, grow the story online to include social media alerts and branded content. 

What St George will be doing then is connecting the feeling of "awesome money in my account" across platforms, devices and campaigns. 

A logo serves only as a reminder, a BrandSound penetrates much deeper. That's emotional connection, that's empowerment by sound - and that's what we create at BrandSound.


ST GEORGE BrandSound Idea

We're BrandSound, a niché creative agency that is passionate about sonic branding.

We love creating sonic logos for innovative and future minded brands who lead in an ever increasingly competitive market through pioneering ideas and technology.

Through our team's unique combination of music and marketing experience we uncover the emotional value of brands and translate them sonically.



BrandSound007

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