The new generation of games is about more than growing virtual radishes or building zombie armies. Games are cultivating real-world change by creating collaborative communities, and shifting culture as they do it. This panel will explore how and why gaming is a demonstrably successful tool for information movement and interpersonal transformation, going in depth to explore the growth of online gaming communities that change culture through deep collaboration. The panel will examine this issue through a micro lens, using the process and impact of America 2049*, Breakthrough’s transmedia game for human rights, as a case study. Breakthrough is a cutting-edge creator of high-impact media arts and culture productions with a human rights heartbeat (breakthrough.tv).

*America 2049 (America2049.com). The first Facebook game for human rights sends players into a dystopic near-future to nab a mysterious fugitive — and save American democracy and dignity. The transmedia experience combines celebrity actors (including Harold Perrineau (LOST), Victor Garber (Alias), Cherry Jones (24), Anthony Rapp (Rent), and Margaret Cho), videos, graphics, historical artifacts, micro-sites, offline events, and more. Game development and dissemination relies heavily on partnerships with allies from museums to Hollywood.

Speakers:
Heidi Boisvert
Dana Variano
Bridgit Antoinette Evans
Jamin Brophy-Warren


Breakthrough's GAME/WORLD panel at Social Media Week 2012

On March 8, 2012, Breakthrough joined thousands around the globe for International Women's Day. Many gathered on actual and virtual bridges worldwide to call for an end to violence against women.

Breakthrough's president, Mallika Dutt, spoke about the need for everyone to stand together for the rights of women in the U.S. and around the world. 

Please learn more about Bell Bajao, our campaign to call on men and boys to bring domestic violence to a halt at www.bellbajao.org.

www.breakthrough.tv

Mallika_Dutt_International_Womens_Day

On March 8, 2012, Breakthrough joined thousands around the globe for International Women's Day. Many gathered on actual and virtual bridges worldwide to call for an end to violence against women.

12 year old Victoria Pannell 

Please learn more about Bell Bajao, our campaign to call on men and boys to bring domestic violence to a halt at www.bellbajao.org.

@Breakthrough