BridgeUp is an innovative fundraising platform that allows businesses, especially SaaS startups, to get paid upfront by trading their annual contracts for a marginally lower price compared to their annual revenues, with outside investors.
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How To Manage Cashflow Efficiently To ‘Power Of Non - Dilutive Financing’

If the company wants large investments, and lacks enough cash flow to fund its growth (such as hiring new employees, expanding marketing efforts, etc.), then equity financing is a better option. It would also make more sense if the company needs a strategic partner who would invest his/her time, business acumen, and resources along with the capital.

When Choosing Equity Financing Makes Sense

The process of securing an investment is a long and bumpy ride that could take months if not years. But despite all the challenges they come with, investments from VCs are the most popular method for startups to raise money. This is largely because VC investments seem like a great option in comparison to debt, or bootstrapping. However, if even better options were available – a lot less people would be lining up to pitch to VCs and would instead seek out alternatives that align better with their current business goals. This in turn benefits VCs as well, as the large pool of companies is organically filtered out to those who are most compatible to receive funding.

A New Way To Get Funding For SaaS Companies BridgeUp

BridgeUp is excellent for businesses that earn recurring revenue through subscriptions. Currently, SaaS enterprises make up the majority of those that use our platform. BridgeUp, on the other hand, is industry-agnostic, and any business or individual with recurring, predictable revenue streams may sign up and trade their contracts/customers for quick, upfront capital.