Communication is at the heart of building strong relationships. When fully grounded in trust with good intentions, effective communication inspires others to act. From face to face dialogue to online texting, the way we communicate continues to evolve.

Broadreach Public Relations president and founder Linda Varrell speaks about barriers to effective communication, and the “7+2 C’s” that can help them be overcome.

For more information on Broadreach PR, visit http://www.broadreachpr.com

Barriers to Effective Communication

The benefits of businesses engaging in social media are manifold, but there are also many pitfalls. On the upside, social media puts a human face to your brand, is a low cost promotional channel, allows your company to communicate with customers in real time, and immediately monitor what others are saying about you and your industry.

And yet, this dynamic landscape is littered with potential obstacles, particularly for a regulated industry such as banking. It is essential to establish programs, policies and procedures to assess risks, monitor activity and have a plan in place should the worst occur.

Broadreach Public Relations president and founder Linda Varrell speaks about some of the pitfalls banks face when using social media, and the basics of putting together a policy playbook. 

For more information on Broadreach PR, visit http://www.broadreachpr.com

Social Media Pitfalls for Banks

Broadreach Public Relations, located on Portland, Maine’s historic waterfront, provides high-level strategic communications, public affairs and marketing services to some of New England’s most highly regarded firms and organizations.

Nationally accredited in public relations, Linda Varrell founded Broadreach in 2006 as a way to help businesses build their credibility, raise their profile and expand their reach. A 25-year veteran of the financial services industry, Linda has a track record of initiating and leading high-impact growth and improvement strategies for diverse organizations, and has demonstrated her expertise in strategic planning, brand development, media relations, community and employee relations, crisis communication and project management.