What is the future of visual storytelling? Authentic. Personal. Imaginative.

Visual storytelling is the art of telling a story through visual content. It has unparalleled potential to engage with audiences and generate traffic at every stage of the customer journey. Almost all content marketing strategies use it.

As part of our 'Future of Creativity' series, Partner and Executive Creative Director, Jarrad Comley, sat down with leading photographer, Slater King to discuss the Future of Visual Storytelling. Slater also shot the bold campaign for our client, William Hill, tackling the dark side of gambling.

So how has visual storytelling evolved over the years? What elements are vital to a successful visual story? What is the future of visual storytelling? And how can brands stay ahead of the curve? These are some of the questions we explored in the interview.

We also filmed this interview so if you’d like to see the highlights of Slater and Jarrad in conversation, visit https://www.merchantcantos.com/article/the-future-of-visual-storytelling/

The Future of Visual Storytelling with leading photographer Slater King

MerchantCantos’ Executive Producer, Hannah Mably, recently sat down with Rebecca Swift, Director of Creative Insights for Getty Images, to discuss trends in visual storytelling, how companies and brands could be more inclusive and what the future of visual communication could entail.

Visual storytelling is one of the most powerful forms of communication. Photography, in particular, is an effective visual tool. It plays a unique role in triggering the network of the brain regions that impact empathy. According to a study into the human mirror neuron system, our muscles imitate what we see in a photograph, and in doing so, creates an emotional reaction.

Getty Images has an archive of over 200 million visual assets. Rebecca is personally responsible for briefing Getty Images’ contributing photographers on the new visual standards of women, girls and other minorities and driving change in the visual depiction of these groups.

Visual communication has evolved throughout the years as consumption habits have changed. Because we are living in a digital era, brands need to engage differently with their audiences and communicate their stories in more candid, personal and genuine ways. But can visual media create change and help the world become more inclusive? How can brands and companies use photography to create more inclusive and authentic depictions of women, people of colour and other minorities? Can visual media be used to create the change we want to see? What might visual communication look like in 30 years?

In this podcast we explore how the visual landscape, particularly for women and other minorities, has changed over the years and how it might transform in the coming years.

We also filmed this interview so if you’d like to see the highlights of Hannah and Rebecca’s conversation, visit https://www.merchantcantos.com/article/future-of-visual-communications/

The Future of Visual Communications with Getty Image's Head of Creative Insights, Rebecca Swift

What is the future of brand language? Less abstract. Less formal. Less general.

Language helps to shape the way we think and act. From a creative communications perspective it’s also integral to the way we imagine, create, and develop brands.

MerchantCantos’ Creative Director, Steve Hickson, recently sat down with leading copywriter Barnaby Benson, Managing Director of Barnaby Benson Copywriting, to discuss how brand language has evolved over the last few decades, the emergence of ‘chatty copy’ and tips on how to write better.

What kind of ‘language’ should brands use to communicate their story? How have brands adapted their copy in the digital era? What are the trends in brand copy? These are some of the questions we explore in this podcast.

We also filmed this interview as well so if you’d like to see Steve and Barnaby in conversation, head over to https://www.merchantcantos.com/article/what-is-the-future-of-brand-language/ for the highlights film.

The Future of Brand Language with leading copywriter Barnaby Benson

At a recent event, Sonal Patel, a Partner and Executive Producer at MerchantCantos, sat down with guest speaker Sarah Lawrence, HSBC's Global Head of Film and Video, to discuss Sarah's experience of making the transition from broadcast television to corporate film, and the secrets behind the great success that HSBC has enjoyed in harnessing the power of film as a tool to engage employees and build the brand. 

The event was entitled 'Lifting the lid on TV’s best kept secrets... and how you can use them to engage your audiences' and Sarah gave some tips on commanding the loyalty of your audience - no matter who they are.  One of the key points to achieve this is ensuring you make an emotional connection.  For corporate filmmakers like Sarah, that comes from telling a human-centred story and ensuring the content is authentic, engaging and clear. Some of the most successful films MerchantCantos have produced with HSBC have explored mental health or equality issues. Other films with high engagement figures are those which demonstrate HSBC’s commitment to fighting financial crime, featuring real-life police raids, prison shoots and interviews with convicted drug smugglers.

The Future of Corporate Film with Sarah Lawrence, Global Head of Film and Video, HSBC

At a recent event, Anna Tugetam, Brand Strategist at MerchantCantos, sat down with guest speaker Max De Lucia, DLMDD's Head of Strategy to discuss the power of sonic branding and how sound can become a brand’s strongest asset.

The Future of Sonic Branding with Max De Lucia, Head of Strategy at DLMDD

Charlotte McIntosh, Marketing Manager at MerchantCantos sat down for a virtual cup of tea with Jane Reiss, Managing Partner in the US to discuss joining MerchantCantos and the importance of nurturing a creative culture.

Brew And A Biscuit Podcast with Jane Reiss

Charlotte McIntosh, Marketing Manger at MerchantCantos sat down for a virtual cup of tea with Patrick Eastwood, Partner in Asia to discuss creativity, design, and staying connected.

Brew and a Biscuit with...Patrick Eastwood

Charlotte McIntosh, Marketing Manager at MerchantCantos sat down for a virtual cup of tea with Phil Ireland, Partner and CCO to discuss international collaboration and filming in the skies.

Brew And A Biscuit Podcast with Phil Ireland

Charlotte McIntosh, Marketing Manager at MerchantCantos sat down for a virtual chat with Executive Producer and Partner, Sonal R . Patel to discuss creativity, including how filming has changed over the last year.

Brew And A Biscuit Sonal R . Patel

Brunswick Creative is a creative communications agency for business. We believe that corporate communications play a critical role in determining business success. Which is why we bring creativity to business-critical communications. Find out more at www.brunswickgroup.com

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