In today's episode of Behind the Screen we discuss how YouTubers interact with PR and marketing with their videos, using Kylie Jenner's brush set as an example of bad PR. Should we consider YouTubers sellouts or success stories when they market themselves and other products? And is there a point where too much self-promotion/advertising is a bad thing? Listen to find out!

Behind the Screen is a bi-weekly podcast that aims to provide worthwhile discussion on YouTube both as a storytelling platform and medium.

Hosted by Chloe Warfford with a guest appearance from Will Hart, a senior at Emerson College with a minor in Marketing Communication.

Videos Referenced:
James Charles Review: https://goo.gl/oGQCfM
Manny MUA Review: https://goo.gl/U6vJGc
Jeffree Star Review: https://goo.gl/KDEjAx

Find us at: www.bts-podcast.com

Episode 2: Sell Out or Success?

Behind the Screen is a bi-weekly podcast that provides an immersive and emotional look at YouTube storytelling, from the voices of people who consume or create its content.

Episode 2: Sell Out or Success?

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