1.  The text on the hand in the picture grabbed my attention, but the text at the bottom of the ad, "organize your life with palm," tells me that the product will help me organize my schedule and condense my ways of keeping track of it all.
2.  The image of the hand grabbed my attention by the text written on the hand which was to show that you could keep all your plans on the product that they are trying to sell.
3.  The ad has no particular group they are trying to sell to, just disorganized people.
4.  They state that this product will organize your life and make it easier on you, the user.

burningskyline