This Podcast focuses on the decisions you make during the evaluation stage assessing and deciding which ideas to develop and which to walk away from (Do It or Dump It) In theory there is no such thing as a bad idea, just an idea whose time is not yet ready to be explored. Nevertheless, not every idea is commercially viable and few are completely original. Most “new” ideas will improve on an existing idea or service, which means there will be plenty of research and experience to call upon when testing your concept. You will also get 10 tips for evaluating your business idea

0001 1 of 8 What Is The Idea

Focuses on personal motivation, it will help you to recognise why some ideas fire your enthusiasm, while others leave you cold. The choices you make each day to either DO IT or DUMP an idea, a behaviour or a decision knowing ‘why’ you feel motivated to take action will help you to build a business that you want to succeed, resulting in positive outcomes.

0002 Why is Your Idea Important to You? 2 of 8

Focusses on the importance of planning and prioritising and how to use your time wisely to implement your plans. It is important to look before you leap. Have you decided on a short – medium and long term goals for your business? Do make planning a daily management habit. Dump terminal drift.   Includes essentials for success in business

0003 Where Are You Heading? 3 of 8

Considers the decisions we make that involve other people. Your business network ultimately determines your net worth.  Who can help you turn your idea into action? How can you find people who are team players, who can act on their own initiative and who are team players and who take a pride in the work they deliver.

0004 Who do You Need to Help You Deliver? 4 of 8

Uses the DO IT or DUMP IT techniques to improve sales and marketing, helping you turn your customers’ needs into those all-important wants. Sales and Marketing are the how of business decision-making. They are the route to your customers, who determine the profitability of your business.The good thing about running a small business is the level of flexibility that you have and the speed at which you can respond and make decisions.

0005 How Will You Achieve Your Goal? 5 of 8

Focuses on management decision-making. The ongoing process of daily prioritisation is where the true success of a business takes place. After all the excitement of big-picture planning, the tasks of maintaining enthusiasm for the daily detail and the smaller decisions can be challenging.

0007 When Will You See Results? 7 of 8

The financial element is crucial to your business. Set long term financial goals and short term controls. Make sure your business plan is built on solid financial foundations. Plan for profit, account for overheads, control costs and understand finance.

0006 Is The Concept Profitable? 6 of 8

Decisions are not just related to business; they will become your philosophy for life. Every decision you make leads ultimately to success as you reach your goal or disappointment and review as you reach a place where you goal can no longer be achieved. Step 8 is about taking stock, deciding whether to make ongoing plans, to adjust your strategy or draw a line under it, it is about maintaining growth, planning to expand or changing track. The decision and the choice is yours.

0008 Do It or Dump It! 8 of 8

Free weekly podcast aimed to help Start Up and existing businesses thrive and grow. We will help you market your business through social Media as well as help you look deeper into your business, often asking the questions you dont usually hear but will help you maximise your profits

Business Booster Tips