Supply and demand runs the world. This is why when we discovered there might be more demand than supply in the Podcast arena compared to other forms of content marketing, we had to get on board. 

Our first pilot episode will: 

- Take you over the stats that prove Podcasting is a growing and desired form of content. 
- Give you insights into who listens to podcasts
- Explore the science behind audio 
- Tackle the benefits of Podcasting over other forms of content.

So sit back, put your ear defenders in, and learn why you should be making a podcast.

Why your business should start Podcast

10 ways to repropose content

How to prepare a business podcast show - Episode 2 - The difficult second album

- Download the audio podcast on iTunes or other platforms here https://tinyurl.com/ybc8hjs2
- Follow us on Twittter https://twitter.com/bfilmbooth
- Follow us on Facebook https://www.facebook.com/businessfilmbooth/
- Subscribe to our YouTube channel growth channel https://www.youtube.com/channel/UCSQ6ebJE6MTrEAN_P-L-fuA
- Sign up to the Booth Club for all our new videos, podcasts and blogs right to your e-mail. 
https://businessfilmbooth.com/booth-club-sign-up/


Why make a business podcast 

- The day I met Verity Walker was the day my grandmother exploded.

(upbeat electronic rock music)

- Difficult second album here.

- Yeah, I really actually quite worried about this.

- Yup, it's our second podcast.

If you've tuned because you are here under the promise that we would
teach you how to make a business podcast, well you'd be right, we are.

- That's good

- But what we're gonna do first is run you through what happene after our first podcast went out.

Now if you don't care about this, we'll tell you what time to skip to in the video now.

- [Ed Voiceover] Skip now to 3:17.

- But if you do care and are interested what happens when someone releasestheir first ever podcast,well then stick about.

- Hang about, here it comes.

- Alright Dave?

- It wasn't too bad.

- No.

- Go on hit me with some stats

(Electronic drum music)

- [Voiceover] Oh, look at those stats

- Interestingly, put it out, not record breaking downloads or views.

Um 90, which actually isn't that bad.

- Makes sense.

- [Ed] Yeah. There's 89 more than normal, as well.

- [Ed] So that's promising.

- Yup

- So basically we got emails, which is good sign, from seeing it saying they actually enjoyed it.

One was across the sea, from America.

A real life American got in contact.

Phone calls from people saying how much they'd enjoyed listening although they were listening during their lunch, their whole lunch break.

Someone even said that they were gonna listen but started watching it and couldn't stop.

- If you have lunch break that are only 20 minutes long.

- It's perfect.

- It's perfect sandwich eating time.

- Yeah and that's the industry I think we're after now.

- The sandwich eating?

- The sandwich eater, which is why today's episode is sponsored by Subway.

- Finally.

- The social snippets,little video clips we made to promote it, to put on social media,they worked really well.

They got shared.

We ended up in an online paper, and yeah they went really well on LinkedIn and views and stuff.

So pretty happy, and more possibly the highest accolade was my friends who never said
anything nice to me ever, said it was actually quite good.

So they even listened to it and they downloaded it,and one said he'd listen to this week's as well.

- I think quit while you're ahead and get new friends.

Cus you've had that one high now.

- How easy do you think it's going to be for me to make new friends?

- Actually that's true, hang on to them.

- These guys tolerate me.


- Now I know this is the thing that you're really happy about, because I spent a whole show trying to convince you that podcasting was the way, and what the stats are saying is, 60
people watched it on YouTube.

Everyone else listened to it.

- You see that's the thing that kinda cracked me up because,

I personally you know, was a bit apprehensive about this. Hang on we, sell videos this is not going to work, but the video version of the podcast did way better then just the podcast alone.

That's great right?

- Yeah, it was more

- And unexpected.

- Yeah, unexpected.

People did listen. Both of them had the same average sort of rate of retention, which was around the 50, 57% mark.

Which is very good online believe or not, it might sound rubbish but it's actually very good.

But the most interesting thing was that, yeah, the video was the thing
that people watched.

Epsiode 2 - How to prepare a business podcast show

In the third part of how to make a business podcast, we run through how to edit and record in two different ways. 

The budget options

- The great app for free podcast recording, editing and distribution
- It's pros and cons
- How to make your own DIY pop shield

The more serious option

- The kit you'll need to get great sound
- Editing software 
- Setting the mics up and testing


Links mention in the show are here 
https://businessfilmbooth.com/record-edit-business-podcast/


- Follow us on Twitter https://twitter.com/bfilmbooth
- Follow us on Facebook https://www.facebook.com/businessfilmbooth/
- Sign up to the Booth Club for all our new videos, podcasts and blogs right to your e-mail. 
https://businessfilmbooth.com/booth-club-sign-up/

Episode 3 How to make a business podcast 1

s your business too boring to market? Do you have topics you think nobody will be interested in or are you internal comms drab? Fear not, we've got process you can follow to make anything more interesting to your viewer. 

Download or watch this weeks podcast to  

- Learn the secret algorithm to make anything interesting
- See it put to test on 2 fake but very dull topics
- Find out who won "This is marketing" in our last competition
- Enter this week's competition 

Good luck, and stay less boring.

Business Unplugged