Part 2 of our interview with John Price, the President of CleanerFilters.com. John is sharing insights about getting employees to buy in to the company vision, productivity tips to get more done every day, and why to focus on sales and not branding. 

Show Notes:
Listen to Part 1 of the interview: www.businessgrowthpodcast.com/62
00:04 Summary and episode highlights 
00:46 How to share the company vision with the team and set priorities
03:37 Getting employees to “buy in” and celebrate wins with them
06:45 Orchestrating executive meetings and daily huddles
10:46 The idea of deep work and getting things done
12:21 The importance of saying no and guarding your calendar
13:38 Productivity tip: Learning something new everyday
15:48 How small incremental changes made everyday yield big results
16:45 Branding vs trackable sales
18:33 Cautioning people with putting too much focus on branding

Resources:
www.cleanerfilters.com 
Twitter https://twitter.com/CleanerFilters 
Part 1 of the interview www.businessgrowthpodcast.com/62
Book by Jocko Willink - Extreme Ownership 
Book by Cal Newport - Deep Work
Book by Jeff Olson - The Slight Edge

Business Growth Podcast

BGP 063 John Price Part 2 - Strategies For Managing a Fast Growing Company

Kevin Davis is the founder of PaidTraffic.com which is one of the top Facebook Ad Agencies in the world. Together we talk about how business owners can use their existing email lists and databases with Facebook custom audiences to increase sales.

Show Notes:
00:04 Episode summary and highlights
00:45 Kevin’s intro and experience with Facebook advertising
03:06 Understanding Facebook custom audiences
04:21 Why custom audiences are the springboard to running any type of ads
05:30 How newer businesses can use this technique
06:57 The process to implement custom audiences
08:54 What type of ads you should start with
11:20 The main reason why paid traffic fails…
14:40 What metrics to understand in your business
17:55 Starting out with smaller budgets
20:03 The challenges most people face when running ads
22:55 Surprise method that got great results
27:49 Kevin’s 3 BIG TIPS
30:19 Why you should be using Google Analytics
30:45 Say thanks to Kevin on www.paidtraffic.com and subscribe to his YouTube channel https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw 

Resources:
www.paidtraffic.com
https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw

BGP 064 Kevin Davis - Increasing Sales with Facebook Custom Audiences

Adam Hudson is the founder of www.reliable.education and he is making millions selling his own products on Amazon. In our conversation we’ll talk about finding the right products to sell and the best ways to build your product brand so you can eventually sell for multiples.

Show Notes:
00:04 Episode highlights and summary
01:18 Adam’s background
04:34 Why he decided to sell products on Amazon
05:23 The experience of selling his first business
07:57 How selling a business forces you to be more disciplined and smarter in growth 
09:10 Spotting opportunities on Amazon
10:53 Is Amazon going to be the first Trillion dollar business?
12:28 Current challenges on the Amazon platform
15:56 Retail arbitrage vs Private Label Products
17:55 Deciding on which type of products to sale (understanding the best seller rank BSR)
21:45 The different types of sellers on Amazon
23:29 Creating your own products vs private label manufacturing
25:21 Secret for negotiating with the Chinese
27:09 Why the relationships with your suppliers and manufacturers is critical
30:36 Getting your supplier to contact you when others want to compete with you
31:59 Creating a professional brand for your Amazon Products
32:22 How to name your products and create your logo and packaging
37:00 Beware where you get your business information

Resources:
Adam’s website www.reliable.education 
Book - The Magic of Thinking Big
Book - Built to Sell
Book - Blue Ocean Strategy
Get help naming products - SquadHelp
Get your logo and branding designed - 99Designs
For amazing product photography - Seller Photo

BGP 065 Adam Hudson - Making Millions Selling on Amazon

Chris Laub is a research copywriter and is in the quest for understanding what customers truly want by asking them questions in surveys or through phone conversations. He’s going to share the questions he asks and how to get beyond surface level information. 

Show Notes:
00:04 Episode highlights and summary
00:46 Introducing Chris
01:45 Helping the Shark Tank product sell
04:38 Getting inside the mind of the consumer
06:50 The Market Research Pyramid
10:29 Using the surface level information 
11:01 Going deeper to understand your customers
13:29 Tactics for running a market research survey
15:35 The single most important question you can ask
18:24 Why not just go one-to-one?
20:23 What questions he’s asking to extract the “gold”
27:46 Say thanks to Chris on his Facebook page

Resources:
Market Research Phone Script - Downloadable PDF
Chri’s FB page - https://www.facebook.com/theresearchcopywriter/
SimilarWeb
Quantcast

BGP 066 Chris Laub

Evan Tardy is President of the company Dr. Axe. This year they are shooting to $100 million in revenue for their health and wellness online company. This podcast explores the driver of this 6 and ½  year explosive growth- providing value through insightful, not informative, content. 
 
Show Notes:
00:00 Intro
00:09 Evan Tardy, President of Doctor Axe
03:49 The INC 500 list
05:11 Snapshot of the current team
07:10 What kind of things have you done to get to $100m
08:49 Put a lot of effort to providing a lot of value upfront
09:18 Goal: get 20 million unique visitors each month
10:27 How did you get world class content from the beginning?
13:51 How do you as the president know how to steer the ship?
14:36 Culture of data and metrics
15:15 Email and how it’s affected the business and growth
19:47 Unpacking the terms insight vs. information
22:41 Backup intuition with data
24:10 How much do you weigh customer insight?
30:08 Connect with Evan Tardy on LinkedIn
 
Resources:
Evan Tardy’s LinkedIn - https://www.linkedin.com/in/evantardy/
Dr Axe - https://draxe.com

BGP 067 Evan Tardy - Going an Inch Wide, and a Mile Deep

Spencer Shaw interviews entrepreneurs and startup founders about their businesses to find out what they did to create growth and scale. In these unscripted conversations you'll hear the success stories, failures, and outrageous things that happen in the life of a business owner. Thanks for joining us on this adventure.

Business Growth Podcast

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