If copy is your online salesperson, you can't afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write 'Non-Sucky' Copy.

How To: Write Non-Sucky Copy

This week, we sit down of Steli Efti of close.io to talk about selling software. 

You can find Steli's talks from BoS Conferences here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/

How To: Sell Your Software Better

In this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of Software Conference USA 2017 about using old-school copy tactics in your SaaS copy, and here they pick up on some of the themes of the talk and answer some questions from the BoS Community. 

Watch Joanna's talk from BoS USA 2017 and other BoS Videos at https://businessofsoftware.org/videos

Writing Copy For SaaS (with Joanna Wiebe)

Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. 
World Class software leaders such as Joel Spolsky, Seth Godin, DHH, Jason Fried, Dharmesh Shah, Kathy Sierra, Gail Goodman, Guy Kawasaki and more, come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners.
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