CEI076: A New Kind of Networking with John Corcoran

In making the very first episode of Business Reimagined, I interviewed 19 other Firepole team members. While the best is included in episode 00, I've gathered the FUNNIEST stuff right here, for your enjoyment.
Don't forget to check out episodes 01 and 02 for interviews with Sean Platt and Mitch Joel!
We'd love if you take a moment and subscribe and leave a review. Each week, we'll mention a reviewer and share what he or she had to say!

The Firepole Blooper Reel

Sean Platt is a pioneer and innovator in the business of fiction. He has a proven track record of doing what's never been done before, and with great success. He ran the second most successful fiction project in KickStarter history, and proved that fast writing can be good writing when he and his partner wrote a book in 30 days, live in front of 1,000 people. That's just part of it.
Today, Sean talks about what's to come, both for him and for the fiction industry at large.
Key Points
At 5:03 -&nbsp;Even though they had great success with serials, Sean talks about why they've stepped away from them, and why other authors should look for another strategy.
At 6:40 -&nbsp;Sean talks about one of his reimaginations that earns them the name 'hack writers,' but explains why that's not the case at all.
At 14:00 -&nbsp;Sean talks about the concept of Open Source Fiction as yet another reimagination in fiction.
At 16:10 -&nbsp;Subscriptions are becoming more common, and Sean has found a way to integrate it into his publishing company, but do it in a way that provides enormous value to his readers.
At 19:20 -&nbsp;Sean's final reimagination that includes world class narration, and a new model that could be very disruptive to the publishing industry.
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Never miss an episode!&nbsp;Subscribe to us on iTunes&nbsp;or&nbsp;by RSS. (If you&rsquo;re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link &ndash; your player will know how to handle it!)
When you rate and review, you help us reach others.&nbsp;Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Sean Platt on Reimagining the Business of Fiction

Mitch Joel is one of the leading voices in digital media. He is the host of the&nbsp;Six Pixels of Separation&nbsp;podcast, author of 2 bestselling books and co-founder of Twist Image, the leading Canadian marketing agency that was acquired last year by the largest agency conglomerate in the world to form a global agency called Mirum, where Mitch serves as president.
On today's show, Mitch and Danny explore some of the most important existential questions that modern, online entrepreneurs have to struggle with and come to some inspiring and insightful conclusions.
Key Points
At 2:44 -&nbsp;Mitch talks through the life cycle of the market online, starting with the iconic 'publishing button,' and how it's become something very different these days.
At 5:47 -&nbsp;While everyone agrees that the cream rises to the top, Mitch goes into why he thinks that now is still a fantastic time for indie publishers to make their mark.
At 12:46 -&nbsp;Mitch talks about what he thinks would happen if he were to have just now started his blog, and contrasts that with the wild success of others who are newer to the online realm.
At 18:46 -&nbsp;Danny and Mitch discuss Seth Godin's book, 'The Dip,' and talk about how to know the difference between a dip, and a dead end.
At 25:18 -&nbsp;Seth Godin's book, 'The Dip,' and what Billy Idol and Mitch Joel have in common, and how lunacy could easily factor in.
Enjoying the podcast? Help us spread the word!
Never miss an episode!&nbsp;Subscribe to us on iTunes&nbsp;or&nbsp;by RSS. (If you&rsquo;re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link &ndash; your player will know how to handle it!)
When you rate and review, you help us reach others.&nbsp;Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Mitch Joel on the Timing of Online Opportunity

I can't tell you how thrilled I am about today's podcast. Not only is it the inaugural episode of our brand new podcast,&nbsp;Business Reimagined, but it's also very close to my heart. For this podcast, I interviewed every single one of my team members, and with their help, we tell the story of how we found Firepole Marketing, and what it's been like working with&nbsp;Danny, and each other.
I think you'll find the unique culture of Firepole to be very inspiring, and hopefully you'll get&nbsp;some insight into what works for us, and what can also work for you.
And don't forget to check out the hilarious&nbsp;blooper reel&nbsp;I put together for you. You'll find it in iTunes, so take a moment to subscribe while you're there!
Key Points
At 1:40 -&nbsp;The team is made up of people from around the world, with diverse backgrounds, but for most of us, we came to Firepole for the same reasons.
At 8:14 -&nbsp;Team members share their experiences applying for and being hired, and whether or not the staff lived up to expectations.
At 13:57 -&nbsp;Team members talk about their relationships with their students, and how much it really means.
At 17:02 -&nbsp;Firepole doesn't just expect their students to learn, the opportunitiy and expectation is also part of the team culture.
At 19:30 -&nbsp;Firepole team members give their best advice to students and entrepreneurs based on what they've learned and experienced as part of the team.
Enjoying the podcast? Help us spread the word!
Never miss an episode!&nbsp;Subscribe to us on iTunes&nbsp;or&nbsp;by RSS. (If you&rsquo;re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link &ndash; your player will know how to handle it!)
When you rate and review, you help us reach others.&nbsp;Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Behind the Scenes at Firepole Marketing

Tad Hargrave has made a career of teaching business skills to the people who are on a mission to change the world – which is hard, because they're the same people who tend to be most resistant to the concept of business! Tad manages to walk the line gracefully through his work at Marketing For Hippies, with an incisive sensitivity that I know you'll appreciate. On today's show, we dig into the deep meaning of what sales is really about, and reach some surprising conclusions.

Key Points

At 3:04 - Tad discusses why there's no way to strike a balance between posturing and collapsing, and how doing to creates an ineffective, muddy middle.

At 7:00 - Danny and Tad talk about how integrity can slip when cash flow is low, and what to do about it.

At 13:10 - Danny explains his alternative to the zero-sum mentality, and Tad follows up with the idea of shuffling value around.

At 16:10 - Tad talks about niches that can't afford to pay, sustainability, and how a different business model might be in order.

At 19:40 - Tad and Danny discuss sustainability that goes beyond one's on business and marketing, and asks the question, 'what would happen if everyone took this tactic?'

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When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Tad Hargrave on Reimagining Sales, and Maintaining Integrity in the Face of Hardship

Charles H. Green is the co-author of the well known book, The Trusted Advisor, and founder and CEO of Trusted Advisor Associates. He's taught for Kellogg and Columbia business schools and written for the Harvard Business Review, American Laywer, and the CPA Journal. He also write the blog, TrustMatters.

Charles is bringing a revolutionary idea to business, a sense of trust that extends not only to customers, but also to employees. In today's podcast, Danny and Charles talk reciprocity, how being trustworthy isn't enough, staying personal while scaling, and much more.

Key Points

At 2:45 - Charles explains what trust actually IS, and it's more than most people realize. This definition of trust is the foundation for businesses and trustworthiness.

At 4:40 - Charles addresses the topic of trust in business, and how they're focusing on the wrong problem.

At 11:00 - Charles tells the story of how being personal with people can establish business relationships that are much more lasting.

At 13:26 - Danny and Charles talk about trust and scale, and Charles dispells a common myth about the personal touch taking too much time.

At 18:23 - Charles talks about how trust extends not just to customers, but also to employees, in building a very flexible company that can scale well.

Enjoying the podcast? Help us spread the word!

Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Charles H. Green on Reimagining Trust in Business

Ryan Levesque is the author of the best-selling book Ask, and creator of the Ask Formula, one of the most important paradigm shifts to influence online marketing in the last decade. That's impressive in and of itself, but Ryan is also a truly self-made man. He has found himself starting from nothing more than once in his life, and has ingeniously reimagined himself and his circumstances to rise to the top time and time again.

From paying his own way through Brown, to Scrabble tile jewelry, the great success of Ask, and everything in between, Ryan is truly an inspiration.

Key Points

At 2:44 - Mitch talks through the life cycle of the market online, starting with the iconic 'publishing button,' and how it's become something very different these days.

At 5:47 - While everyone agrees that the cream rises to the top, Mitch goes into why he thinks that now is still a fantastic time for indie publishers to make their mark.

At 12:46 - Mitch talks about what he thinks would happen if he were to have just now started his blog, and contrasts that with the wild success of others who are newer to the online realm.

At 18:46 - Danny and Mitch discuss Seth Godin's book, 'The Dip,' and talk about how to know the difference between a dip, and a dead end.

At 25:18 - Exit strategies, what Billy Idol and Mitch Joel have in common, and how lunacy could easily factor in.

Enjoying the podcast? Help us spread the word!

Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Ryan Levesque on the Reimagination of Asking

Ted McGrath is a coach to speakers and entrepreneurs, a performer, and an expert in the use and application of stories in business. But what makes him so unique in this? Because he takes the approach in marketing that we aren't all alike, that while we can relate to each other, we are all very different - and extraordinary - people. And it's this message we should share in our businesses.

Ted walks the walk and discusses his own difficult, and sometimes embarrassing, past, from his feelings of not being good enough, to almost dying after he discovered in his twenties that he was earning six figures.

Key Points

At :59 - Ted talks about what he actually does, which is more of a movement, and how he doesn't keep any parts of his life separated from that.

At 7:03 - Ted loves being center stage, but his feelings of inadequacy almost killed him, literally. He made six figures as a 20 year old, and that day he almost overdosed and died on the kitchen floor.

At 10:50 - When Ted started his one man show, part of it was having to talk with his family about all the deep and dark secrets he had held in for so long, before he laid it out on stage.

At 20:00 - Ted talks about the origin of the one man show, and how putting the most difficult parts of his life on display helps his audience realize and share their own stories.

At 24:00 - Ted drills down to the core of his message: that while we may have things in common, we're all extremely different. And that should be carried over to marketing.

Enjoying the podcast? Help us spread the word!

Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Ted McGrath on the Reimagination of Story and Mission in Business

Annie Hyman Pratt, once known as the Bean Queen, grew her family's business, The Coffee Bean and Tea Leaf, from a small store chain to a celebrated national brand. Even with all that success, she learned a lot of hard lessons along the way. Today, Annie uses all she learned and helps other businesses who are undergoing large scale change, rapid growth, and reorginazation.

Today, Annie and Danny talk about the number one thing that will sink a company, even if they have a perfect strategy.

Key Points

At 3:50 - Annie talks about what it was like having the company she grew from 7 stores to worldwide sold out from under her.

At 5:50 - Annie talks about the one thing that will sink a company, even if their strategy is perfect.

At 12:30 - All about how Annie learned the hard way that criticism and blame will not help accomplish goals. In fact they do just the opposite.

At 16:30 - Most problems start with owners and managers. Annie reveals her different approach to problems with employees, that begins with confronting your own fears, and sharing them.

At 26:20 - Annie shares her vision for the future of business, a better way that takes in to account that people make mistakes, but in embracing this, even greater things can be achieved.

Enjoying the podcast? Help us spread the word!

Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!)

When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Annie Hyman Pratt Reimagining the Way We Work Together

A podcast for entrepreneurs. Presented by Mirasee.

CEI076: A New Kind of Networking with John Corcoran

Business Reimagined

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