Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will deep dive into the subject of Marketing Automation and how does Marketing Automation fit in the “new today”.
 
For this episode Bjorn Andelhofs, Business & Decision Marketing Officer interviewed Rosie Van Den Broeck, Customer Success Manager at HubSpot. 
 What we will discuss in this podcast episode:

- What are the best practices to start with marketing automation?
- How to correctly understand your audience for your inbound strategy?
- How to start your marketing automation strategy when all your data are not in placed?
- How Marketing Automation is useful also to strengthen your relationship with your current customers.
- How to measure & analyze your campaign results?
- Why Sales & Marketing alignment is key for sustainable results?
- How the pandemic has changed drastically the Marketing landscapes?

EP 13 Marketing automation: How to perform successful campaigns?

Business & Decision, part of Orange Group, is one of the world's leading management consultancies and system integrators for Data Intelligence & Digital Experience.

We are Data Native Artists who leverage a unique combination of technical, functional and industry specialization, as well as partnerships with key software vendors, to deliver state of the art solutions since 1992.

As a front runner in Big Data, Artificial Intelligence and Digital, Business & Decision is enabling customers to innovate, drive their business strategy and improve customer experience through effective use of data.

Clients choose Business & Decision as their strategic Data & Digital partner due to our pioneering vision, expertise, core values, quality of service & our passion for delivery. 

Find out more on how we can help you with your projects on www.businessdecision.com