Dive into the dynamic transformation of the event technology industry in this eye-opening episode. From the historical significance of events to the post-pandemic shift to digital and hybrid experiences, we uncover the industry's augmented potential. Join us as we delve into the surge of venture capital investments, the challenges of the liminality phase, and the exciting future awaiting those brave enough to embrace change. Discover why events are now recognized not just as gatherings but as opportunities to connect, learn, and grow. Episode Highlights:  The rise of event technology and its game-changing impact. A glimpse into the historical significance and evolution of events. How the COVID-19 pandemic forced an unexpected leap from face-to-face to digital gatherings. Decoding the "augmented TAM opportunity" and its allure to investors. Introduction to the concept of "liminality" and its relevance in the current event industry transition. A call to action: embracing change, experimenting bravely, and the importance of industry-wide collaboration.  Tune in to explore the metamorphosis of the event world and to gain insights on how to navigate its evolving landscape. Get a  into the full masterclass course on Leaderpass.&nbsp;

Business of Events Episode 1

In this riveting episode, host Marco Giberti unravels the transformative landscape of event management and the role of Destination Management Companies (DMCs) in today's fast-paced world. With insights from seasoned experts like Mike, who sheds light on the evolution of DMCs and their undeniable relevance in offering local destination expertise, and Monique Ruff-Bell from TED, who explores the essence of storytelling in both virtual and in-person event experiences, this episode is a treasure trove of knowledge for every event professional. Whether you're in the corporate sector, private equity, or simply passionate about organizing events, our experts challenge you to think differently. Join us to discover how technology, experience, and innovation are reshaping the event industry. &nbsp; Episode Highlights:  Special guests Greg Topalian, Herve Sedky, Mike Fiber, and Monique Ruff-Bell.&nbsp; The rich 40-year history of Destination Management Companies and their evolution. Challenges and advantages of local expertise in event planning. Sheryl Sandberg’s insights on the balance between face-to-face and digital interactions during the COVID era. Embracing digital: A shift from merely replicating in-person experiences. TED’s formula for virtual and live event engagement.&nbsp; The importance of a 365 engagement model for audience interactions. Comparing perspectives of different event organizers, from corporate to private equity. The innovative role of technology in reimagining event experiences.  Tune in to get a comprehensive understanding of the future of event management, peppered with actionable insights and valuable takeaways! Get a  into the full masterclass course on Leaderpass.&nbsp;

Business of Events Episode 3

Dive deep into the transformative power of events in today's digital age with the latest installment of the Business of Events Podcast. Listen as industry veteran Marco Giberti discusses the inevitable evolution of live events, the role of technology in reshaping the attendee experience, and the need for a blend of fluid and crystallized intelligence in the events sector. From the possible resurgence of trade shows to the potential of virtual reality in the events space, explore the myriad of ways the events industry is pivoting amidst rapid change. If you're curious about what the future holds for events, this episode promises insightful perspectives and fresh takes on how the industry can adapt, innovate, and thrive. &nbsp; Episode Highlights:  Special guests Charlie McCurdy, Carina Bauer, and Paul Miller.&nbsp; Insight into the changing nature of event participation, from physical attendance to virtual exploration. The role of technology, particularly augmented and virtual reality, in offering new event experiences. A deep dive into the concept of fluid vs. crystallized intelligence and its relevance to the events world. Practical advice on how event organizers can cater to a new, diverse, and younger audience demographic. The importance of bridging the gap between young tech-savvy entrepreneurs and industry veterans to foster innovation. Discover the value of integrating different perspectives to identify and capitalize on the opportunities ahead.  Join us for this compelling discussion and learn how to future-proof your event strategy. Don't miss out on this exciting blend of industry insights, technological advancements, and actionable strategies. Get a  into the full masterclass course on Leaderpass.&nbsp;

Business of Events Episode 2

It may be luck, but it's not an accidental concept. Get ready to discover which skills are necessary for launching vs growing events and how to build the perfect entrepreneur. Get a  into the full masterclass course on Leaderpass.&nbsp;

Business of Events Episode 4

In this episode, hear from Denzil Rankine, the founder and executive chairman of AMR International, as he explains the strategic roadmap from Reinventing Live. &nbsp; Get a  into the full masterclass course on Leaderpass.&nbsp;

Business of Events Episode 5

Want to know how to maximize your investment in live events? If your answer is "yes", then this is the episode for you! Hear some opening thoughts from Marco Giberti, then see live examples from three corporate exhibitors. Get a  into the full masterclass course on Leaderpass.&nbsp;