Brett Egan is the President of the DeVos Institute of Arts Management at the University of Maryland, where he provides training for arts leaders on strategic planning, fundraising, board development, and marketing. In this episode, Brett and Erik discuss the seven clear steps arts leaders should consider when institutions are being put to the ultimate test. Brett also provides his guidance around fundraising, marketing, programming, and leadership during this unprecedented time. &nbsp; COVID-19 Resources for Arts Organizations: &nbsp; Americans for the Arts Economic Impact Dashboard:  &nbsp; Americans for the Arts COVID-19 Resource and Response Center:  &nbsp; Nonprofit Finance Fund COVID-19 Tools and Resources:  &nbsp; CI to Eye with Zannie Voss:   DeVos Institute of Arts Management COVID-19 Announcement:

CI to Eye | How Arts Organizations Can Survive A Pandemic: Brett Egan

Matías Tarnopolsky is the President and Chief Executive Officer of The Philadelphia Orchestra. He previously served as Vice President of Artistic Planning for the New York Philharmonic, Senior Director of Artistic Planning for the Chicago Symphony Orchestra, and Producer for the BBC Symphony Orchestra and BBC Singers. Before closing its doors, The Philadelphia Orchestra gave a final performance on March 12, 2020, to an empty hall, yet still reached half a million people through livestream, video, and public radio. In this episode, Erik and Matías talk about how amid this crisis and beyond, every arts organization must transition to a media company.

CI to Eye | Every Arts Organization Must Become a Media Company: Matías Tarnopolsky

Colleen Dilenschneider is the publisher of , the powerhouse website that provides data-driven insights about marketing, fundraising, engagement, and more for arts administrators. It's required reading for anyone working in arts and culture today. Colleen is also the Chief Market Engagement Officer at IMPACTS Research and Development, a data and technology company. In this episode, Erik asks Colleen to share her research about how COVID-19 is impacting intentions to visit cultural entities and which types of organizations attendees intend to visit post-crisis. She also revisits her data on why cutting marketing budgets during financial difficulties is the wrong move.

CI to Eye | How COVID-19 is Impacting Intentions to Visit Cultural Entities and What You Can Do About It: Colleen Dilenschneider

Seth Godin is the author of 19 books that have been bestsellers around the world. He has five TED talks and is involved in projects that spread his wisdom and generosity, like the altMBA, The Marketing Seminar, and his podcast, Akimbo. His blog is one of the most popular in the world. In this episode, Seth Godin—one of Erik's heroes—shares his ideas for arts leaders in crisis and beyond. Please listen to these ideas carefully, think about them, and share them widely to unlock the future for the arts.

CI to Eye | Ideas that Unlock the Future for the Arts: Seth Godin

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? 

It starts by asking tough questions. 

Erik Gensler, the President of Capacity Interactive (CI), a digital marketing consulting firm for the arts, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways. 

Please join us to CI to Eye.