Nightshift is the perfect depiction of a hard worker with a vision beyond their current circumstance. Cheek teams up with frequent collaborator producer Sauron to compliment his message with hard-driving drums and a sweet melody. On the beat, he uses strong wordplay to show that he understands his life at this moment, but it is indeed a temporary position. It’s appreciation meeting aspirations, and the result is a call to action for hip hop heads and visionaries alike.

Nightshift

Trenton, NJ rapper Cheek The Profit returns with a new track in tow, “Big Bag”, a barrage of mellow bars serving a reminder to get out here and make your money.

Big Bag

“No Way Out” is a go-getter anthem uniquely packaged for the laid-back car ride. Cheek and singer Aaron Doucette work together as the perfect Yin and Yang of street savvy and smooth vocals to create an insightful yet catchy vibe.

No Way Out

No Way Out (feat. Aaron Doucette)

The Garden State's finest have united, collaborating on a track set to not only grab listeners and speak deeply, but re-establish the importance of the New Jersey Hip-Hop Scene. Talented Trenton, NJ rapper Cheek The Profit continues his ascent in the hip-hop game, joining forces with popular lyricist and fellow Jersey native Chris Patrick to bring you the remix of "No Way Out," a track that encapsulates the raw energy and authenticity of the Garden State's hip-hop scene.

No Way Out (Remix)(feat. Chris Patrick)

With "Detox," Jersey hip-hop artist Cheek The Profit delivers a new sound that's sure to captivate listeners from the first beat. This isn't just another song—it's a reintroduction to an artist at the top of his game. Drawing on themes of presence, breakthrough, regality, and setting a standard, Cheek showcases a newfound confidence and authority as he "talks that talk" like never before.

Detox

Black & White (Freestyle)

Written by D. Robbins
Produced by Blu Majic

Rebel Matrimony

Rebel Matrimony (Prod. by Blu Majic)

Rebel La Familia

Go Girl

Hussle

“You live and you learn.”

Though the phrase is well known and at times considered cliché, Cheek The Profit takes the message preached by his father to heart and implores it throughout his life and music. The New Jersey native blends his personal experiences and hustler mentality to give listeners an edgy guide on succeeding in their respective journeys. He has overcome depression, family incarceration, and financial struggles to become a college graduate, entrepreneur, and specifically, a lyricist. After aligning with hip hop record label Renaissance Music Records in 2018, “The Profit” has released the singles Rebel La Familia and Rebel Matrimony, the first garnering over 10,000 organic streams on Spotify. Now, “The Profit” looks to earn his stripes with first full length project on the label, The Profit Strikes Back.

Since joining Renaissance Music, Cheek has focused on creating hard hitting music that empowers. His raw energy and emotion are the foundation of his sound, and it is supplemented by the real life topics he covers. Cheek rhymes about achievement, entrepreneurship, and growth while emphasizing the importance of identity and heritage.  Whether it's a party track or a song designed to unify, Cheek The Profit gives you everything he's got, while remembering “to thine own self be true.”

Cheek The Profit

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