The debut single from the UK underground duo: RIVAL REEFS
This is a new British music underground genre: #chiphop inspired by coastal seaside rivalries of towns and villages throughout the UK.

Check out the video https://www.youtube.com/@ChipsandPIERecords

Whitby Bay B1 Moor Thyme by RIVAL REEFS

Rival Reefs' second single dives into the eerie, surreal underbelly of Lytham St Annes, unraveling the dark and twisted alternative golfing lifestyle lurking beneath its picturesque surface. The track blends haunting melodies with gritty, atmospheric production, capturing the disorienting allure and unsettling secrets of this shadowy, offbeat world.

Check out the video https://www.youtube.com/@ChipsandPIERecords

Lytham St Annes (Diminished Version) by RIVAL REEFS

The UK Cumbia Cartel's debut single  No Necesito Chile Extra is a spicy blend of Latin beats and British charm. This infectious cumbia anthem brings the heat without needing extra chili, proving that flavor can be found in rhythm and groove. Get ready to dance and smile!

Check out the video https://www.youtube.com/@ChipsandPIERecords

No Necesito Chile Extra by The UK Cumbia Cartel

DEHMONN BREAKS bursts onto the UK scene with their electrifying debut single, blending powerful fusion breakbeats, and retro ‘80s nostalgia. "Demon Breaks" pulses with energetic, hard-hitting drums layered over groovy synths and an infectious bassline straight out of the neon decade. 

It's a sonic time machine with modern flair, creating an instant party vibe.

Demon Breaks by DEHMONN BREAKS

The UK Cumbia Cartel's second single, 'Riding On A Wave', is a vibrant fusion of House music and Latin dance rhythms, capturing the essence of the club scene nightlife. 

With its infectious beats and tropical melodies, the track transports listeners to the heart of a lively dance floor. The driving bassline, combined with uplifting percussions and smooth vocals, creates a sound that's both energising and soulful.

'Riding On A Wave' is a celebration of rhythm and movement, blending the artist's signature Latin influences with modern electronic elements, making it perfect for both clubs and festivals alike.

Riding On A Wave by The UK Cumbia Cartel

Lloyd, performing as MSUX, delivers a playful, satirical critique of both himself and the broader Hip Hop and spoken word scenes with his track "Not All Rappers Sound Dope." With a tongue-in-cheek swagger, the song pokes fun at the mediocrity often found in contemporary rap and poetry in 2024. MSUX doesn’t shy away from self-deprecation, openly acknowledging his own flaws as an artist, as if to say, “I’m part of the problem, too.” His clever wordplay and deadpan delivery make it clear that he’s not afraid to take the piss out of himself, a classic move in British humor.

The track is laced with witty jabs at the predictable tropes and recycled themes dominating the genre. It's as much a roast of the culture’s creative stagnation as it is a personal commentary. With a sly smirk behind every line, MSUX questions the authenticity and originality of today’s artists, while admitting his own struggle to rise above the noise. The result is an ironic, refreshing take that’s both entertaining and thought-provoking — a satirical anthem for anyone tired of the cookie-cutter output in modern rap and spoken word circles.

https://open.spotify.com/artist/6XWc4ffHTXKD21h0HJuE7S?si=uu3KjZqFTWCphw8KJ4KMPQ

Not All Rappers Sound Dope by Lloyd MSUX

Lloyd MSUX's track "We Gonna Party (Sex Real Slow)" is a funky, laid-back anthem that’s equal parts groove and humor, inspired by an unexpectedly overheard hotel escapade. 

Blending a smooth, hip-hop beat with sensual, slowed-down rhythms, Lloyd takes listeners on a journey that celebrates the art of patience, encouraging everyone to savor each moment. 

Lloyd's steady, soulful bassline and echoing synths add depth to the intimate soundscape, while his layered production brings a warm, inviting vibe, making it perfect for setting the mood. With a wink of humour, "We Gonna Party" serves as both a musical celebration and a gentle reminder to "take your time and enjoy" — a cheeky nod to the overheard inspiration.

Lloyd’s MSUX persona shines through in the careful balance of playful storytelling and earnest musicality, transforming a simple moment of overheard passion into a lush, sensuous listening experience. This track is an anthem for anyone seeking to slow things down and embrace the beauty of the present, making it a refreshingly unique addition to any playlist focused on love, life, and the joy of taking things a little slower.

We Gonna Party (Sex Real Slow) by Lloyd MSUX

Introducing 'Cleo 7', the latest Tech House release from Lloyd MSUX, this track is a vibrant sonic journey inspired by the legendary Cleopatra VII. 

Known for his signature noir style and bold multimedia explorations, Lloyd dives into a fresh electronic soundscape that brings Cleopatra into the 21st century with a hypnotic blend of thumping basslines, futuristic synths, and percussive rhythms. 'Cleo 7' isn’t just a track, it’s the soundscape for a unique multimedia project that reimagines Cleopatra as a time-traveling heroine confronting historical injustice.

This release marks the first audio installment of Lloyd's evolving concept, soon to expand into a comic strip or animation where Cleopatra returns with an unapologetic attitude and modern twist. 

As Lloyd explores this powerful fusion of history, mythology, and contemporary sound, 'Cleo 7' sets the stage for an immersive narrative experience where audio, visuals, and storytelling intertwine. Fans of Tech House and Lloyd’s distinct artistic style will find 'Cleo 7' both captivating and thought-provoking; a perfect backdrop for an ancient queen reimagined as a symbol of strength, defiance, and resilience across time.

Cleo 7

Cleo 7 by Lloyd MSUX

Welcome to the mind-bending realm of Chips and PIE Records, where we blur the lines between label and artist. 

Here, we exist in a state of superposition.

Each track emerges from the label itself, with artists constantly morphing to explore new genres and ideas. 

We invite you to lose yourself in our music, where the only certainty is change. 

Here the label is the artist, and the artist is the label.

Chips and PIE Records

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