Virgin Radio Dubai are straight off the blocks with a new sound for 2025!

The first six themes of their Reelworld imaging package are on-air with unmatched energy, local listener voices and an innovative sonic logo.

James Everton, Virgin Radio Dubai Content Director, said "It’s been a new year, new line up and new sound for the UAE’s biggest radio brand! We are so pumped that our new branding package reflects the young multicultural city we broadcast from every day. Reelworld took the brief, ran with it and made the process so much fun! They have a world class team who have created something super innovate that sounds like nothing on air in the region.”

Anthony Gay, Reelworld Managing Director, said "This was a super fun project to work that’s resulted in a dynamic and exciting new approach to the station sound. Working with James and the Virgin Radio Dubai team on their sonic branding was a pleasure – their professionalism, creativity, and seamless collaboration made the entire process very energising.”

We’re already composing more to make sure Virgin sounds fresh throughout the year!

Virgin Radio Dubai ReelWorld Jingles 2025

BBC Radio 1 joins radio stations across the continent for Europe's Biggest Gig, with a live performance from each country, championing an artist we all need to know! 

Stations Involved:
- BBC Radio 1 - London, UK
- RTE 2fm - Dublin, Ireland
- Studio Brussels - Brussels, Belgium
- 1 Live - Cologne, Germany
- RUV Ras 2 - Reykjavík, Iceland

Europe's Biggest Gig 2025 - BBC Radio 1

A year of pure mystery—just numbers, never a word. But for our Capital Breakfast 1st anniversary show, I worked with him to create a spooky voice note, breaking his silence for the first time ever. 

Capital Breakfast - 1 Year Anniversary - Bong Man Voice Note

Wisebuddah has unveiled a big new sound for FFN in Germany, with a brand-new 20-cut jingle package now live on air. Designed to bring an AC package into the modern age, the new sound is packed with warmth, energy, and innovation, pushing creative and sonic boundaries while staying true to FFN’s identity

The new sound is powered by Wisebuddah FX 4, ensuring the package punches through the playlist while maintaining a contemporary, high-energy feel.

Wisebuddah - FFN 2025

IMAGING HIGHLIGHTS 90s

Mikel Vilchez HightLight 2025 001

Finland’s newest nationwide radio station, POPfm, has launched with a fresh audio identity from PURE Jingles. Designed for a Hot AC format, the custom-made package features dynamic jingles that support smooth, seamless transitions across a wide range of music.

POPfm plays feelgood hits from the '90s to today and focuses on positive, entertaining content. Seeking a sonic identity that reflects this tone, co-owner and CEO Mattias Gustavsson, together with international radio consultant Niklas Norden, turned to PURE Jingles.

“Our goal is to make POPfm one of Finland’s leading national stations, so we had high expectations for our brand sound,” says Niklas Norden. “Flow is key for us. The jingles not only had to match our carefully curated playlist but also blend smoothly from one track to the next. We needed a smart solution.”

PURE Jingles branding consultant Thomas Giger explains: “Together with the team, we created a modular jingle package with elements in every musical key, enabling harmonic transitions. We invested several additional weeks into developing this system - something any program or music director who values important detail will appreciate. It enhances the listening experience and can increase time spent listening.”

Mattias Gustavsson adds: “PURE Jingles custom-designed this package to be compatible with our AI-driven scheduling tool. The results are remarkable. The jingles precisely match our music flow, delivering something truly innovative in radio branding. This project is a perfect fusion of world-class audio design and cutting-edge technology. Our thanks to PURE for their outstanding work and collaboration.”

POPfm - Finland | Demo

Couple bits I made recently for KISS, KISSTORY and KISS Xtra

Kiss - Feb-Apr 2025

MNM • TEENS500  • TOTH'S & NUMMER 1

NRK mP3, the hit music brand of Norway’s public broadcaster, has refreshed its on-air sound with a new Flow ID package from PURE Jingles, specifically designed for the popular afternoon drivetime show mp3klubben. The update aims to enhance the musical transitions and elevate the listening experience.

“We wanted to improve how we move between songs,” says PD Christer Johan Pettersen-Dahl. “We were looking for more seamless segues - musically and emotionally. With the new Flow IDs, the energy carries over naturally from one track to the next, which supports our mission to keep things upbeat and engaging.”

PURE Jingles branding consultant Thomas Giger adds: “Contemporary Hit Radio is all about sounding current and moving forward. Audio branding, if crafted with care and implemented smartly, can enhance that sense of momentum. It creates a more immersive experience and increases the time spent listening.”

The collaboration marks a new chapter in the ongoing relationship between NRK and PURE Jingles. Pettersen-Dahl shares his enthusiasm about the final result: “We love the Flow IDs! They make us not just sound better but also serve our audience better. Audio branding is an essential programming tool. Thanks, PURE team!”

NRK mP3 - Norway | Demo

We’ve helped MNM get kitted out for summer 😎

Summer has definitely arrived here in Europe and the East Coast of the USA – how does your station sound change to reflect the season? 

We’ve remixed some of the core themes from MNM’s hybrid imaging-jingle package, composed a couple of new ones, and built a few summer promos – all of this coming together on-air alongside branded intros for the biggest summer hits on the MNM playlist.

MNM is part of VRT, the Flemish public broadcaster. We collaborate with state and commercial broadcasters of all sizes to craft distinctive station sounds. Interested in sonic branding or exploring new audio ideas? We’re always happy to chat – no obligation.

Get a taste of how summer sounds on MNM!

MNM Summer Reelworld Imaging 2025

Christian Troitzsch - Audioproducer
www.christiantroitzsch.de

IMAGING HIGHLIGHTS 90s

Christian Troitzsch

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