Executing campaigns across multiple channels and reaching customers and prospects when and where they’ll be the most receptive is a non-negotiable for today’s marketers. On this month's episode of The Marketing Insider: A Claritas Podcast we’re joined by a Claritas Project Manager, Maria Papadimas, who lays out best practices for delivering winning campaigns across all channels. We also welcome VCU Health’s Strategy and Marketing Manager, Keith Kaufelt, who is tasked with the challenging role of educator, advocate, and salesperson to a very polarized group of people. He shares the real-world experience he’s learned while navigating creating and executing multichannel campaigns during the biggest health crisis we’ve seen in our lifetime. 

Read the case study: https://claritas.com/case-studies/alltru-credit-union-achieves-an-average-123-return-on-monthly-retail-loan-goals/

Listen to the Using Segmentation To Win The Privacy Debate episode: https://claritas.com/claritas-podcast/using-segmentation-to-win-the-privacy-debate/

Connect with VCU Health: https://www.vcuhealth.org/

Connect with Keith Kaufelt: https://www.linkedin.com/in/keithkaufelt

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

The Marketing Insider: A Claritas Podcast

Why Hybrid Marketing Solutions Work

What does it mean in today’s environment to be “customer centric”? The pandemic has potentially forever changed consumer behavior, and one such repercussion of that for marketers has been an even more critical eye when it comes to where consumers spend their money and who with. Identity graph expert Jeff Bickel joins us to talk about the behind-the-scenes actions it takes for companies to embody customer centricity, like keeping up with new and evolving consumer targeting practices and regulations. We also welcome Tim Trull and Sean Rogers from Lavidge, an employee-owned ad agency specializing in discovering and communicating insights that engage, motivate and inspire. They share details on what it takes to make those that purchase your products and employ your services happy.

Read the blog: https://claritas.com/claritas-blog/ 

Engage with Claritas for your primary research needs: https://claritas.com/contact/ 

Listen to the Measuring Success in an Omnichannel World episode: https://claritas.com/claritas-podcast/success-in-an-omnichannel-world/ 

Connect with Lavidge: https://www.lavidge.com/

Contact Tim Trull: ttrull@lavidge.com

Contact Sean Rogers: srogers@lavidge.com 

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Are You "Customer Centric" Enough?

Solving the dilemma of personalization vs. privacy may not be something that can be accomplished in a 30-minute podcast, but on this episode of The Marketing Insider, we attempt to do our best to at least make what is often a marketer’s biggest challenge, more manageable. The Principal of In-House Privacy, Ben Isaacson and the CTO of Claritas, Al Gadbut join host Monique Ruiz to discuss what effect current and proposed privacy laws will have on customer identity resolution and the best ways to adopt privacy as a priority across an organization, to ensure ongoing compliance.

Read the Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers whitepaper: https://claritas.com/resources/reports-identity-graph-intelligence/ 

Listen to the Using Segmentation To Win The Privacy Debate episode: https://claritas.com/claritas-podcast/using-segmentation-to-win-the-privacy-debate/ 

Read the Beyond the Episode blog: https://claritas.com/claritas-blog/

Connect with In-House Privacy: https://www.inhouseprivacy.com/ 

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Solving the Dilemma of Privacy vs. Personalization

At this point, most of us know how important it is to be responsible marketers when it comes to multicultural consumers, especially in the wake of last summer’s events when brands began to look at where they needed to do better. But there’s another group of consumers that have long been plagued with exaggerated, stereotypical, misleading, and occasionally offensive marketing, and that’s the senior population. In fact, it’s estimated that only 5-10% of advertiser budgets are dedicated to reaching them, despite the fact that they account for more than half of the consumer spend in the U.S. Join Claritas Account Director, Kyle Pechak and Rain the Growth Agency Senior Research Director, Ryan D’Ambrosio as they explain why brands need to pivot their strategy in favor of the 55+ population, what they can do to connect with them online and offline, and dispel myths that have long plagued these high-value consumers.

Sign up for Claritas’ monthly newsletter to be the first to know when Claritas’ 2021 Insurance Report is released: https://claritas.com/contact/ 

Learn more about how segmentation can help you connect with the senior population: https://claritas.com/resources/why-it-pays-to-segment-your-audience/ 

Connect with Rain the Growth Agency: https://www.rainforgrowth.com/ 

Learn more about the senior research Rain is conducting: 55plus.rainforgrowth.com
Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Dispelling Senior Population Myths

Every year from September 15 – October 15, we celebrate National Hispanic Heritage Month, and in honor of this highly influential segment of the population, Claritas also releases its annual U.S. Hispanic Market Report. On this episode of The Marketing Insider, popular guest Ron Cohen, VP of Practice Leadership at Claritas, joins us to talk facts and figures. From their behaviors and preferences to their spending habits and more, Ron shares unique data to help marketers effectively engage the fast-growing Hispanic population. In addition, we were lucky enough to sit down with Henry Gómez, VP of Strategic Planning at the multicultural marketing agency, Zubi Advertising. In our interview, Henry shares the history behind how Zubi cultivated a decades long relationship with auto manufacturing giant Ford and gives listeners an inside look into how the agency is actively eliminating stereotypes about multicultural markets and instead, replacing fallacies with data backed research.

Read The 2021 U.S. Hispanic Market Report: https://claritas.com/resources/the-2021-us-hispanic-market-report/ 

Connect with Henry Gómez: henry.gomez@zubiad.com 

Listen to Henry’s podcast, The Brief Bros.: https://www.youtube.com/channel/UC1lhGXbV7xb1MqUkhwdyvow  

Connect with Zubi Advertising: https://www.zubiad.com/ 

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Engaging the Influential Hispanic Market In 2021 and Beyond

It’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evolution of identity graphs and how they should fit in your marketing strategy. Al also gives an update on where we’re at with establishing a gold standard for this technology (spoiler alert, there are no rules!) and he brings us up to speed on current and upcoming consumer data privacy regulations that have already changed since the last episode we recorded together. With a Winterberry Group forecast reporting that U.S. marketers are expected to have spent $2.6 billion on identity resolution programs by this year – a 188% cumulative increase over four years – this is one episode you’ll definitely want to tune in to. 

Listen to our privacy podcast: https://claritas.com/claritas-podcast/personalization-vs-privacy/ 

Read our identity graph blog: https://claritas.com/5-ways-an-identity-graph-can-boost-your-bottom-line/ 
Connect with Al: https://www.linkedin.com/in/al-gadbut-20a4a3/ 

Read a success story: https://claritas.com/case-studies/cs-metropcs/ 

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Identity Resolution: The Multibillion Dollar Industry

February marks the annual celebration of Black History Month, but it’s also a reminder of the work brands still need to do to reach the high value, highly engaged Black consumer market. Ron Cohen, VP of Practice Leadership at Claritas, is back to share how the market has changed over the past two years and even provides actionable advice for marketers looking to add in better informed hyperlocal targeting efforts. Lydia Smith, Chief Diversity Officer of Victoria’s Secret also joins the podcast for her first appearance. She describes how the mega brand has evolved to be more inclusive of their diverse consumer base, including a rebrand right around the time she joined the team. Aside from the DEI efforts Victoria’s Secret continues to undertake, Lydia explains why connecting with Black consumers needs to move beyond surface level, and shares tips for how to achieve this – starting with internal company evaluations. 


Listen to our last Black consumer market podcast: https://claritas.com/claritas-podcast/podcast-black-consumer-market/ 

Download our Black consumer market report: https://claritas.com/resources/ 

Connect with Lydia: https://www.linkedin.com/in/smithlydianichole 

Check out the latest launch from Victoria’s Secret: https://www.victoriassecret.com/us/vs/bras/love-cloud-collection 

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Going Beyond the Surface With The Black Consumer Market

Having just celebrated International Women’s Day on March 8th, this episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband. Jamie is a Research and Promotions Specialist – a role that was created specifically for her – at the Midwest based broadband and cable company. She’s helped countless small businesses get their marketing message out to the specific groups of consumers that are most likely to ensure a great return on investment, and now she’s sharing some of the secrets to both her and Buckeye’s success. From how she ensures advertisers and subscribers are happy with the level of service they receive, to the way she was able to aide a community in need through the introduction of the Affordable Connectivity Program at Buckeye, Jamie gives great examples, that all marketers can implement into their strategies, for how using smart data has the potential to save you money and increase your business. Best of all, she says a successful multichannel advertising campaign is not as expensive as you may think and lays out what one looks like in practice.


Connect with Jamie: https://www.linkedin.com/in/jamieblazevich 

Connect with Buckeye Broadband’s Media Sales Department: https://www.buckeyebroadbandmediasales.com/ 

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Women In Business

Show Notes
Spring is in the air, Americans are getting the itch to travel, and the travel and hospitality industry is ready to welcome them back in full force. This month on The Marketing Insider, we hear from VP of Sales at Claritas, Robbin Allen, who shares the data behind the hardship this industry has faced since the beginning of the pandemic and what the 2022 outlook shows marketers will need to focus on to ensure they’re ready and able to re-invite previously hesitant travelers back into the mix. We also have Hannah DeMaio of the Women Leading Travel and Hospitality network on to share an insider perspective for how her role as VP of Brand Strategy has become a critical lifeline of data insights for the executives she and the organization provide networking opportunities for. Listen to this episode to hear details on the campaigns the top travel companies are delivering to their customers, the hard truth about what it takes to be successful in an uber competitive industry, why prioritizing personal wellness has become a top priority, and how this community has carved out unique opportunities to collaborate and make sure there’s room for everyone to win.

Connect with Hannah: https://www.linkedin.com/in/hannah-demaio-445a9962/

Connect with Women Leading Travel & Hospitality: https://womenleadingtravelandhospitality.com/ 
Download the 2022 Top Women in Travel & Hospitality report: https://womenleadingtravelandhospitality.com/resource/2022-top-women-in-travel-hospitality/?SRC=LI 

Download information on Claritas’ vaccine study: https://www2.claritas.com/Vaccine_Hesitancy_Study 

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

The Travel & Hospitality Industry

Show Notes
The “Upfronts” may have just passed for this Fall’s lineup, but advertisers are already looking towards their next round of TV ad campaigns, and for good reason. TV advertising revenue in the U.S. is projected to reach nearly $77 billion this year. Securing ad space is important, but it’s equally important to make sure you’re reaching the right audience on the right (literal) channels, with the right messaging. This month on The Marketing Insider, we’re joined by Claritas VP of Measurement and Attribution, Jennifer Choromanski, who talks to us about another player in the game – CTV. She breaks down the common terminology you hear in the industry, where CTV fits in an advertiser’s strategy, how to measure the effectiveness of CTV ad campaigns, and if the demise of cookies has any effect on this industry. We also welcome Shelley Stansfield, Founder and Director of Special Ops at Centriply, a pure demand-side targeted TV platform for advertisers. Shelley shares what we can expect from the future of the TV media landscape, how network cable marketing opportunities differ from CTV, and how a retargeting campaign works in the TV landscape. 

Connect with Shelley: https://www.linkedin.com/in/shelley-stansfield/

Connect with Centriply: https://womenleadingtravelandhospitality.com/ 

Download the IAB Audio Measurement Guide: https://www.iab.com/insights/iab-digital-audio-measurement-guide-2022/

Read the Claritas X Centriply case study: https://claritas.com/case-studies/refined-audience-targeting-for-advanced-tv-campaign/

Read the Beyond The Episode blog: https://claritas.com/claritas-blog/ 

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Let’s Be “Upfront” About TV Advertising: How to get the most out of TV ad campaigns

The metaverse. If you haven’t heard of it yet, don’t worry. It’s a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on The Marketing Insider, we’re joined by Claritas VP of Marketing, Cort Irish, who gives us the basics of what the metaverse is. He also explains why Claritas decided to be an early adopter among data providers and help marketers identify consumers leveraging this digital marketplace for everyday activities. In addition, we welcome Joel LaMontagne, CEO of Trivver, the premiere advertising exchange for Extended Reality (XR) environments. Joel gives listeners a look at who is currently using the metaverse to place digital products in consumer homes, why the success metrics of advertising here are so high, plus how you can try your hand at creating NFTs (non-fungible tokens) and other high-tech assets in the metaverse.

Connect with Joel: https://www.linkedin.com/in/joel-lamontagne-72b6512/ 

Connect with Trivver: https://www.trivvernft.com/ 

Try Trivver’s NFT/Metaverse Portal on your smartphone: https://stg.see-in-ar.com/b35a949b-e78e-4cb3-8e79-0ea60b901fc3  

Read the Beyond The Episode blog: https://claritas.com/claritas-blog/ 

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

The Future of Advertising is Reserved for the Metaverse

Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketer’s mind, especially after reports of population undercounts and delays in data releases. This month on The Marketing Insider, we’re joined by Claritas Sr. Demographer, Rachel Cortes, and Sr. Product Strategy Manager, Eliza Albert, who are both experts in the field of demographics, to get answers to the lingering questions heard from peers in the industry, general marketers, clients, and the everyday consumer. Tune in to get a refresher on just how important census data is, get an update on what data is available and what’s been delayed, and understand how data providers and the U.S. Census Bureau plan to deal with the fact that there were major undercounts of multicultural populations in certain geographies. 

Read the blog: https://claritas.com/making-sense-of-census-2020-data/

Listen to Census 2020 – What’s Next: https://claritas.com/claritas-podcast/census-2020-whats-next/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Census 2020: The Gold Standard of Demographic Data?

Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices. 

Advertisers, like the brand we talk about in this month's episode of The Marketing Insider | A Claritas Podcast, are taking full advantage of this and look for partners who can identify the right digital audio listeners, deliver campaigns across networks, and measure and optimize their performance in near real time. 

Join us for a 25-minute conversation as we welcome Darrell Jursa, VP of Global Media Enablement at IRI and Claritas' own Aaron Klayer, who define digital audio, give insight into the advertisers seeing success through this channel, compare it to traditional forms of media, and walk through a case study we collaborated on.

Learn more about IRI: https://www.iriworldwide.com/en-us

Connect with Darrell: https://www.linkedin.com/in/darrelljursa

Connect with Aaron: https://www.linkedin.com/in/aaronklayer

Download Industry Trends in Streaming Audio & Podcast Performance: https://claritas.com/resources/industry-trends-in-streaming-audio-podcast-performance/

Watch Attribution 3.0 Fireside Chat: https://claritas.com/resources/fireside-chat-claritas-attribution-3-0/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Digital Audio & Data Partnerships: A Match Made In Advertiser Heaven

Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth to cultural demographics, consumer spending, technology behaviors, banking, and insurance behaviors. To help us understand the opportunity for marketers across industries, we welcome back repeat guest, Ron Cohen, SVP of Practice Leadership at Claritas. In addition, we’re delighted to introduce Liz Castells-Heard to the podcast. She is the CEO and Chief Strategy Officer of INFUSION, a top multicultural marketing agency with clients like Spectrum, Toyota, and McDonald’s. Liz shares the real-world methods they take to turn data into action for their clients, who are best in class when it comes to authentically connecting with Hispanic audiences.

Learn more about INFUSION: https://www.iriworldwide.com/en-us

Connect with Liz: https://www.linkedin.com/in/liz-castells-heard-2215644

Download the 2022 U.S. Hispanic Market Report: https://claritas.com/resources/2022-hispanic-market-report/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

The Hispanic Market of Today and Tomorrow

As we close the chapter on 2022, marketers across the country are in a state of planning and evaluation. What campaigns performed above expectation? Which ones underperformed? Were you able to truly understand the impact of your marketing efforts, with accurate measurement solutions?

In our final episode of our 2022 season, podcast favorite Omer Jilani joins us. He talks about the advances in the measurement space – from podcast advertising to digital audio, CPG, and even purchase cards. In addition, Omer shares details on what Claritas has focused on this year, why measurement will be key, and where we see the industry heading.

We also introduce Paul Riismandel to the podcast. The Sr. Director of Marketing and Insights at SXM Media has decades of experience that has helped SXM’s clients achieve success in channels that may be new to them, like podcasting. Paul also clues marketers in on how to connect listeners in meaningful ways through digital channels, and talks extensively about the role diversity has in podcasting, including how SXM champions diversity through their sponsorships and collaborations.

Why Measurement Will Be Key In 2023 (And Beyond!)

How should marketers change their assumptions, strategies and campaigns as diversity in the U.S. population becomes increasingly mainstream? What are the behavioral characteristics and market preferences between first, second and third-generation Americans? 

In the second episode of The Why Behind The Buy, host Monique Martin and César Melgoza, founder and CEO of Geoscape, a multicultural business intelligence and marketing solutions provider, discuss the U.S. population’s growing majority-minority status, along with the growth in Hispanic and Asian population segments in particular.

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers 

Read our blog post on this episode and get the transcript: https://claritas.com/resource-center 

Download The Growth Majority – Understanding the New American Mainstream: https://www2.claritas.com/l/306121/2018-12-03/4vv5q 

Learn about Claritas and find your best customers: https://claritas.com 

Learn more about Geoscape and multicultural marketing intelligence: 

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ 

Follow us on Twitter: https://twitter.com/Claritas2_0

The Why Behind The Buy

Marketing to a Majority-Minority Nation

Finance industry marketers need more than just a simple score to accurately predict or even understand their customers' financial behaviors. They need an actionable marketing solution that helps them sell smarter and win bigger without running afoul of consumer fair lending regulations. Segmentation can help.

In the third episode of The Why Behind The Buy, host Monique Martin talks with finance industry segmentation experts Reagan Vohs and Catherine Spisszak about segmentation solutions for financial institutions, including Claritas P$YCLE Premier. 

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers 

Read our blog post on this episode and get the transcript: https://claritas.com/resource-center 

Watch our webinar on Claritas P$YCLE Premier Financial Segmentation: https://www.youtube.com/watch?v=flsjMFAZIRY&t=9s 

Learn about Claritas and find your best customers: https://claritas.com 

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ 

Follow us on Twitter: https://twitter.com/Claritas2_0

Finance Industry Segmentation & Fair Lending

Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective identity graph, you’ve opened the door to properly measuring the success of your omnichannel marketing. It’s a lot to keep straight, but Host Monique Ruiz takes you through it all with the help of James Heller, CEO of Wrapify, and Claritas identity graph expert Jeff Bickel.

In this episode of The Why Behind The Buy, Monique talks with Wrapify's Heller about measuring out-of-home (OOH) advertising conversion rates, as well as with Claritas' Bickel about how to make MTA work best for your business.  

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers  

Blog Post – Can Your Identity Graph Do This?: https://www.claritas.com/blog/blog-can-your-identity-graph-do

Blog Post – Six Questions To Ask Before Choosing An Identity Graph Partner: https://www.claritas.com/blog/six-questions-ask-choosing-identity-graph-partner

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0  

Advertise with Wrapify: https://www.wrapify.com/brands 

Drive for Wrapify: https://www.wrapify.com/

Measuring Success in an Omnichannel World

In the United States today, just over 42.5 million people, or 12 percent of the population, identify as black. It’s a trillion-dollar consumer market that is in many ways underserved. In this episode of The Why Behind The Buy, host Monique Ruiz discusses data from the Claritas 2020 African-American Market Report with multicultural marketing expert Ron Cohen, and talks with entrepreneur and business coach Tiyana Robinson about how marketers can effectively connect with African-American consumers.

2020 African-American Market Report: https://www2.claritas.com/2020AfricanAmericanMarket

How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands: https://www.forbes.com/sites/deborahweinswig/2017/05/15/how-social-media-influencers-helped-turn-nyx-and-becca-into-multimillion-dollar-cosmetics-brands/#6c6d614b7a44

The 2018 State of Women-Owned Businesses: https://about.americanexpress.com/files/doc_library/file/2018-state-of-women-owned-businesses-report.pdf

Follow Tiyana Robinson on Instagram: TiyanaRobinsonBeauty 

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme

Podcasts are one of the most popular media going, and advertisers want to be a part of it. But the challenges of targeting, measurement and attribution often hold marketers back. Host Monique Ruiz explores data from the Claritas Podcast Attribution whitepaper and discusses with experts how marketers can confidently jump into this growing media channel. 

Podcast Attribution: Using Mixed Methodologies to Set the Stage for Future Success: https://www2.claritas.com/podcastmeasurement 

The Podcast Listener: One Size Definitely Doesn’t Fit All: https://bit.ly/3dzkudV

Market Enginuity: https://marketenginuity.com/

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Podcast Marketing & Measurement: Setting the Stage for Future Success

COVID-19 has upended the world’s economy and forced marketers to focus more heavily on digital targeting efforts to reach their ideal audiences. In this environment, the power of email can make or break a company’s bottom line. Knowing the right way to execute campaigns and measure success along the way is critical. In this episode of The Why Behind The Buy, host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing.

The Smart Marketer’s Guide to Optimizing ROI: http://www2.claritas.com/optimizeROI

Conversion Alliance: https://conversionalliance.com/

Tribune Publishing: www.tribpub.com 

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Email Marketing Execution: Don’t Just Get In Any Inbox, Get In The Right Inbox

Outside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. This episode of The Why Behind The Buy is focused on strategies and tactics that will help retail brands survive the current environment and build a foundation for growth. Host Monique Ruiz talks with retail marketing experts David Lemley, Founder, President & Chief Strategist of Retail Voodoo, and Leroy Anthony, Claritas’ Vice President of Business Development, about how data is helping prepare for what comes next.

Nutrisystem case study: https://www.claritas.com/cs-Nutrisystem.html

Retail Voodoo: https://www.retail-voodoo.com/

Preview David Lemley’s book: https://www.retail-voodoo.com/book/

February episode – The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme: https://podcasts.apple.com/us/podcast/black-consumer-market-social-media-cultural-heritage/id1441029170?i=1000466065513

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

The Retail Industry: Adapting for Survival and Planning for Growth

If you’re a marketer, reaching your target audiences while protecting consumer data and staying on the right side of evolving privacy laws is likely keeping you up at night. With consumers becoming increasingly nervous about how their data is being used, especially in the age of COVID-19, how do marketers identify their best customers while navigating privacy rules and regulations? This episode answers that question with the help of Claritas’ Chief Technology Officer and expert on consumer privacy, Al Gadbut. Host Monique Ruiz also talks with Steve Fuller of the Seattle Times about how segmentation has kept the media company on the happy side of consumer privacy laws while helping its advertising clients realize incredible results.

Learn about the retirement of third party cookies: https://www.claritas.com/cs-Nutrisystem.html

More on how Claritas is helping the federal government combat coronavirus: https://www.wsj.com/articles/private-equity-backed-tech-companies-help-governments-combat-coronavirus-11587378600

Connect with Steve Fuller and the Seattle Times: https://mediasolutions.seattletimes.com/

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Using Segmentation To Win The Privacy Debate

From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With 40 percent of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out. In this episode, Host Monique Ruiz talks with multicultural marketing experts Albert Thompson, Managing Director of Digital at Walton Isaacson, and Claritas Vice President of Practice Leadership Ron Cohen about the importance of this loyal and growing consumer segment.

Make sure you’re paying attention to your best customers: https://claritas.com/claritas-blog/

Check out the Transient Identiti podcast: https://open.spotify.com/show/2QP85fZ3fpETSRgni1kSfm 

Learn more about Walton Isaacson: https://www.waltonisaacson.com/

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them

As the 2020 National Hispanic Heritage Month winds down, the Hispanic population in the United States has never been larger, more influential or had more purchasing power. In this episode of the Marketing Insider: A Claritas Podcast, Host Monique Ruiz talks with Claritas’ VP of Business Development David Mesas about the growing influence of Hispanics and their impact on companies’ bottom lines. Monique is also joined by Monica Villalobos, CEO of the Arizona Hispanic Chamber of Commerce, who explains how segmentation data is helping Arizona businesses and government leaders gain insights around the needs of Hispanic students and entrepreneurs.

Read the 2020 Hispanic Market Report: https://www.claritas.com/resources/2020-hispanic-market-report/ 

Listen to the Voter Trends episode: https://podcasts.apple.com/us/podcast/voter-trends-what-marketers-need-to-know-why-businesses/id1441029170?i=1000459962333 

Unlock Customers with Prism Premier: https://claritas360.claritas.com/mybestsegments/# 

Connect with the Arizona Hispanic Chamber of Commerce: https://www.azhcc.com/ 

Read past Datos reports: https://www.azhcc.com/publications/ 

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

¡Celebremos! Hispanic Heritage Month & The Impact Of The Hispanic Market

After the financial strain 2020 put consumers in, banks and credit unions can’t afford to overlook opportunity segments “hiding” in plain sight – especially when they’re both digitally savvy and offer growth. Host Monique Ruiz discusses reaching the underserved and underbanked through hyperlocal community involvement with Claritas’ Catherine Spisszak and Coopera Consulting’s Victor Corro. Listen now for actionable advice, applicable across industries.

Read about the 10 questions you should ask before incorporating email into your marketing plan: https://bit.ly/2ZmhUCe 

Listen to the Finance Industry Segmentation & Fair Lending episode: https://claritas.com/claritas-podcast/finance-industry-segmentation/ 

Download the Hispanic Financial Product Usage and Behaviors insights sheet: https://claritas.com/resources/hispanic-financial-insights/ 

Read Coopera Consulting’s Action Guide for Serving the Hispanic Market: https://www.cooperaconsulting.com/hispanic-expertise.cfm?ID=864C8570-1C23-D4F9-7429-276C09D27DD3 

Connect with Coopera Consulting: https://www.cooperaconsulting.com/ 

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 

Learn about Claritas and find your best customers: https://claritas.com  

Find us on Facebook: https://www.facebook.com/Claritas2.0/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

Follow us on Twitter: https://twitter.com/Claritas2_0

Financially Empower Your Financial Institution

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you.  We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

The Marketing Insider: A Claritas Podcast

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