Reducing Risk – Simulation versus Customer Development
If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk.  In either type of startup you want to put in place processes in place to reduce risk.

Vertical Markets 3: Reducing Risk in Startups

If you haven’t gotten a new car in a while you may not have noticed that the future of the dashboard looks like this... That’s it. A single screen replacing all the dashboard gauges, knobs and switches. But behind that screen is an increasing level of automation that hides a ton of complexity.

Clearshore - Steve Blank

Driven to Distraction – the future of car safety

Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. Lean Methodology consists of three tools designed for entrepreneurs building new ventures...

How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset

I was interviewed by Philip Bouchard, Executive Director of TrustedPeer Entrepreneurship Advisory, about how entrepreneurship education has changed, mission-driven entrepreneurship, and what we’ve learned about corporate innovation.

The Evolution of Entrepreneurial Education and Corporate Innovation

Steve Blank is the originator of customer development & godfather of the #leanstartup; this is his podcast.

Vertical Markets 3: Reducing Risk in Startups

Steve Blank Podcast

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