I was pleasantly surprised to hear from Suresh, an ex-student I’ve known for a long time. A U.S. citizen he was now the head of sales and marketing for a company in London selling medical devices to hospitals in the UK National Health Service.  His boss had identified the U.S. as their next market and wanted him to set up a U.S. salesforce. Suresh understood that the U.S. health system was very different from the system in the UK, not just the regulatory regime through the FDA, but the reimbursement process and the entire sales process.

Clearshore - Steve Blank

You Don’t Need Permission

If you haven’t gotten a new car in a while you may not have noticed that the future of the dashboard looks like this... That’s it. A single screen replacing all the dashboard gauges, knobs and switches. But behind that screen is an increasing level of automation that hides a ton of complexity.

Driven to Distraction – the future of car safety

Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. Lean Methodology consists of three tools designed for entrepreneurs building new ventures...

How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset

I was interviewed by Philip Bouchard, Executive Director of TrustedPeer Entrepreneurship Advisory, about how entrepreneurship education has changed, mission-driven entrepreneurship, and what we’ve learned about corporate innovation.

The Evolution of Entrepreneurial Education and Corporate Innovation

Steve Blank is the originator of customer development & godfather of the #leanstartup; this is his podcast.

You Don’t Need Permission

Steve Blank Podcast

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