Name: 23. Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon by The ClickZ Digital Marketing Podcast in Talk
Duration: 50 min 26 s
Description: Technology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these changes, and look at Pangaea, the private marketplace that resulted from a consortium of publishers. Will collaboration allow publishers to compete and deliver additional benefits such as transparency? We talk to Fiona McKinnon from Pangaea.

Talk

In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy &amp; Development Manager) &amp; Jemma Haley (Proposition Strategy &amp; Development Lead - Retail Media) are building a business within a business with their retail media work within JLP. Data driven marketing tips, how to go beyond the data and use empathy and the right insights to drive success, and more about the retail media revolution.&nbsp;

Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership

Joe and Kate are joined by comedians Alex Pavone and Richie Redding to discuss the dark side of ourselves, if child molesters have fan clubs like serial killers do, riding in the back of cop cars with your genitals out, flying sh*t showers of Nigeria, and Louis C.K.'s infamous SNL monologue and the urban myth about him. In short, this was a special episode.

Follow @TheKateWolff @JoeSantagato and @standupnylabs.

Guests: @richieredding @mralexpavone

Go to www.StandUpNY.com to see whose performing live at Stand Up NY. Go to www.StandUpNYLabs.com and check out all the other podcasts on this network!

The Dark Side of Ourselves

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.&nbsp;

Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager

🎧 Why AI Talent Is the #1 Growth Challenge for Businesses (and How to Solve It)

AI tools are evolving fast—but if your company can’t hire or retain the right talent, you’re already falling behind. In this episode, we speak with Chris Morrow, founder of specialist AI recruitment firm DigiTalent, about how businesses can compete globally for top AI professionals and what’s holding many back.

You’ll learn:

Why the real AI bottleneck is people, not tech
What roles companies are hiring for (AI engineers, ML ops, data architects, and more)
How to position your business to attract top-tier talent without Silicon Valley budgets
Why AI adoption is a cultural and organisational transformation, not just a tech upgrade
What the UK needs to do to become a global AI leader and how to fix the talent pipeline
Chris also shares what companies must do to build trust, stay competitive, and create inclusive, high-performing teams in today’s global AI race.

Whether you're hiring, scaling, or just starting to implement AI, this episode offers grounded, strategic advice from the front lines of AI business growth.

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

1. Digitalent - Helping businesses identify the skills and talent they need to succeed in the AI age

Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny new object.

Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head

Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape and listen to her top tips for better time management and getting more out of your data.&nbsp;

Episode 297 / Paola Rosciano / Remote / Social Media Manager

Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the podcast five years since her last appearance, sharing why we should use AI to super charge our human capabilities and reflecting on how marketing has and will continue to change.&nbsp;

Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media

Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career.

On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to connect with consumers.

Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director

Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherlands at Edelman, to get more top data driven marketing tips. 

Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands

Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podcast. 

Episode 300 / Emily Keller-Logan / Coursera / Director of Global Marketing Strategy and Experience

Plying her trade as a barrister by day, @throwingshade doesn't conform to the normal trajectory of a young DJ and producer. Taking her name from the seminal documentary Paris Is Burning and a student of ethnomusicology, Nabihah lqbal is - to put it bluntly - a walking musical encyclopedia.

Her own productions touch on the darker regions of RnB and lo-fi house, making the Throwing Shade package altogether impossible to pigeonhole and the perfect candidate for a truly worldwide mix.

Tracklist: http://bit.ly/GPWW-Throwing-Shade

Tracklist

Throwing Shade mix on Gilles Peterson Worldwide (GPWW954)

In a world where everyone and their mother wants to become a deep house producer, Vakula stands apart as a leader in the genre and someone who represents all that is good about the sound. His 2015 album Voyage To The Arcturus is one of the year's standout electronic long players, which Bradley Zero even claimed was his favourite of the last decade!

Off the back of that triumph we invited him for a Worldwide mixtape (recorded on a tape machine no less!), which provides as many surprises as his latest album does.

Tracklist: http://bit.ly/gpww-vakula

Vakula mix on Gilles Peterson Worldwide (GPWW955)

Mix Theory is our newest mix series where we showcase Kaoz Theory family & friends and their music.

Episode 002: Ceri

Follow Ceri
@ceri
Instagram: www.instagram.com/cerimusic/
TikTok: www.tiktok.com/@cerimusic

Follow Kaoz Theory:
@kaoztheory
Instagram: www.instagram.com/kaoztheorymusic/
Facebook: www.facebook.com/profile.php?id=61559562973651

Follow Kerri Chandler:
@kerri-chandler
Instagram: www.instagram.com/kerrichandler/
TikTok: www.tiktok.com/@kerrichandlerofficial
Facebook: www.facebook.com/KerriChandlerOfficial

MIX THEORY 002 - Ceri

The "Chief Rocka" takes us through a lifetime of rare jazz records, funky drums, and one city-saving fish.

Find complete show notes AND a contest to win K-Def's new album at http://theciphershow.com/episode/117/

117: K-Def

Whether moving into a strategic role, or to the next role as a strategist, you will have to navigate a number of interviews. In any given month, I am lucky enough to interview a lot of people for a wide variety of roles within our organization. I always look for the same traits and am consistently baffled when people don't exhibit them. What do you need to know, to prepare, and to articulate in order to ace the interview?

Episode 61: Interviewing For A Strategic Role

Technology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these changes, and look at Pangaea, the private marketplace that resulted from a consortium of publishers. Will collaboration allow publishers to compete and deliver additional benefits such as transparency? We talk to Fiona McKinnon from Pangaea.

23. Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon

The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ.
ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals. 

23. Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon

The ClickZ Digital Marketing Podcast

Related tracks