What a CIO should know about Content Marketing? Scott Abel of The Content Wrangler and the Content Marketing Examiner take a deeper look into the CIO's involvement and knowledge of Content Marketing.

Content Marketing Examiner: What Should a CIO know about Content Marketing?

Search Engine Optimization (SEO) is critical for any content marketing strategy. The Content Marketing Examiner takes a look at SEO practices with Steve Wiideman, an SEO expert, consultant and trainer along with Martin van der Roest of the Examiner, to explore the importance of SEO for business and how SEO should coincide with a content marketing initiative.

Content Marketing Examiner: Search Engine Optimization & Content Marketing

Can a non-profit organization benefit from content marketing? Martin van der Roest of the Content Marketing Examiner takes a look at non-profits with two industry experts to explore this subject. Greg Jordan of Greg Jordan Design, and JD Lasica of SocialMedia.biz and SocialBrite.org lend their expertise and insights to the discussion.

Content Marketing Examiner: Content Marketing Goals for Non-profit Organizations

Jon Wuebben is passionate about the topic of content marketing. As owner of Content Launch and author of two books on content marketing, his perspective is from the front row seats in the industry. Martin van der Roest of the Content Marketing Examiner addresses the question “What is Content Marketing?” with Jon as they discuss the focused strategy he uses with his clients.

Content Marketing Examiner: Focused Content Marketing

A content marketing strategy for a non-profit organization is not a segment of their overall marketing; it is all their branding, all their marketing and all of their social media. Claire Axelrad of Clairification.com shares with Martin van der Roest of the Examiner how content marketing is the heart and soul of marketing, even labeling it a synonym for branding.  “It’s how all of these aspects of your personality come together and how you deliver on your mission or on your brand promise in a way that aligns with your constituents’ desires and values.  It really determines the kind of relationship that they’re going to want to have—or not have—with you.”

Content Marketing Strategic Planning for Non-profits

The Content Marketing Examiner (CMX) is dedicated to bringing together in one space, the proven best practices for content marketing as developed by experts in the industry. Unique to CMX is balancing structure and process within the framework of a seven-step content marketing lifecycle, making it easy to focus on specific topics in an orderly fashion. 

From interviews with industry experts, practitioners and end users, we distill best practices around the content marketing lifecycle steps of Goals, Strategy, Calendar, Produce, Publish, Engage and Measure. Acknowledging that content marketing is an evolving process, by crowdsourcing the various topics with selected experts, we stay on the cutting edge with relevant, actionable steps and best practices that help anyone, from the novice to the seasoned professional, get the most out of their content marketing efforts.


CM Examiner