The Coinbound team finally tackles the age-old, uber controversial question: is it okay to retweet yourself?
Tune in to find out the verdict! 

& if you find this episode because we retweeted ourselves... mind ya business.

Follow us on Twitter (& Retweet us):
https://twitter.com/coinbound_io
https://twitter.com/tydanielsmith
https://twitter.com/youngdumbcrypto
https://twitter.com/cryptokylie
Learn more about the Crypto Marketing Show:
https://coinbound.io/podcast

More about the Crypto Marketing Show: 
https://coinbound.io/podcast/

Is It OK to Retweet Yourself? | Ep. 20

What is a CRM? Why do you need one? What can you do with a CRM? Which one should you use? 
If you’ve explored getting yourself a CRM and have all these questions, tune in to hear the Coinbound team share their experience with various CRMs, what they use theirs for, and why one can help your company.

Mentioned:
Hubspot: https://www.hubspot.com/
Salesforce: https://www.salesforce.com/
ActiveCampaign: https://www.activecampaign.com/
Zoho: https://www.zoho.com/

Ty’s Show Notes
According to a study by Gartner: CRM is predicted to be the largest area of spending in enterprise software by 2021.
It’s impossible to manage every contact manually and if you try to do so youll become incredibly overwhelmed and things will slip through the cracks
Points:

What is a CRM?
Database for clients/customers/contacts
Helps you see all of your clients interactions with your products in one easy place like emails, web page visits, etc.


Questions/Structure:

What is a CRM?
"Customer relationship management"
Database for clients/customers/contacts
Helps you see all of your clients interactions with your products in one easy place like emails, web page visits, etc.

Why do you need a CRM?
Its impossible to manage every contact manually and if you try to do so youll become incredibly overwhelmed and things will slip through the cracks
Better serve your customers by segmenting and automating
Most have free options. Nothing to lose.

What are the top CRMs (and which have we used)?
Hubspot
Salesforce
ActiveCampaign
Zoho


If you have questions shoot us an email at info@coinbound.io or on Twitter and tell us your needs and we’ll point you in the right direction.
Links:

https://www.forbes.com/sites/bobevans1/2017/05/23/in-marc-benioffs-race-to-20-billion-these-4-engines-are-driving-salesforces-growth-cloud-wars/#2deb47ad7781


Follow us on Twitter:
https://twitter.com/coinbound_io
https://twitter.com/tydanielsmith
https://twitter.com/youngdumbcrypto
https://twitter.com/cryptokylie

Learn more about the Crypto Marketing Show:
https://coinbound.io/podcast

More about the Crypto Marketing Show: 
https://coinbound.io/podcast/

What is a CRM & Do You Need One? | Ep. 21

A lot of companies use communication and chat apps to communicate both internally and externally with their communities but the huge number of available apps makes making a decision of which to use hard.
In this episode, Ty, TJ, & Kylie break down the top three apps cryptocurrency companies and content creators should be using to manage communications.

Ty’s Show Notes
Intro
We are going to discuss why you need to have messaging channels, and which chatting apps cryptocurrency companies and creators should use.

Why do you need chat channels
- Engage with your community in a direct, casual, constant way.
  - Share updates and news
  - Collaborate with interested parties
  - Nurture relationships with your existing contacts

Telegram
- Probably the most popular cryptocurrency communication app. 
- Even had an ICO (TON raised $1.7 billion)

Slack
- Organized by "Workspaces"
- Workspaces have different channels, each for a specific purpose.
- Our slack has channels like:
  - Public
  - Influencer groups
  - Campaign specific channels
  - Team channels to manage internal communications
  - "Crypto Marketing" (the community can ask us questions about marketing)
- Our slack can be joined at coinbound.io/joinslack
- Tons of third-party integrations (Hubspot, Trello, Zapier, IFTTT)
  - Can build automations (When a podcast episode goes live it sends a message with the link to a specific channel)

Discord
- Very similar to Slack but more gamer-focused. 
- Has channels and "Servers"

Conclusion
- That’s all for today.
- Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.
- Join us on Slack at coinbound.io/joinslack
- Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto

Links
https://slack.com/
https://telegram.org/
https://discordapp.com/
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More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
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OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
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FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
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Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

More about the Crypto Marketing Show: 
https://coinbound.io/podcast/

Top Chat Channels Crypto Companies Should Have | Ep. 22

OneSignal is an incredibly powerful free tool for sending push notifications, remarketing to site visitors, and keeping your visitors engaged with your brand. In this episode, Ty, Ty, and Kylie discuss what push notifications are, how they should be leveraged to effectively market your company, what OneSignal does, and how the Coinbound team uses it to drive revenue for themselves and their clients.
Ty’s Show Notes:
Intro:
We are going to be discussing push notifications, what OneSignal is, How we use it, and things to keep in mind before setting up push notifications.
OneSignal is a super useful FREE tool that:

Allows you to put site visitors on automated drip campaigns
Engage with potential customers through a new and effective medium.
Helps you increase site revisits

What are push notifications?
Push notifications are notifications sent to your phone or computer outside of an app or browser.
When you go to a site and it asks you if it can send notifications, that’s push notifications.
What is OneSignal and what does it do?
OneSignal is one of the most popular push notification softwares.

Send push notifications via mobile and web
Collect subscribers from your website automatically
Send messages to them about promotions or updates
send automated or manual push notifications to site visitors’ phones or computers.
Allows A/B Testing
Free up to 30k subscribers
Example: Our Site. If you go to our site and allow notifications and don’t revisit for a certain number of days/week it will send different resources. We see about 5% site clicks. That’s a lot of people that otherwise would have forgotten about us.
Another Example: We set up one signal for some clients. One is a content creator: Now when anyone goes to his site it asks if they will allow notifications. If they do, and they don’t revisit within a week it will automatically send a notification prompting them to subscribe to his youtube channel.

Things to keep in mind when using OneSignal for push notifications
Shorter is better
Push notification click-through rates based on word count (From Buildfire.com):

10 words of less: 8.8%
11-20 words: 4.9%
21 words or more: 3.2%

Relevant Links:
https://onesignal.com/
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/

OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound

FOLLOW YOUR HOSTS:
Twitter
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie

Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

--- 

Support this podcast: https://anchor.fm/cryptomarketing/support

More about the Crypto Marketing Show: 
https://coinbound.io/podcast/

What We Use OneSignal For | Ep. 23

Have you ever wondered if you are posting the right amount on Instagram?
In this episode, Ty, TJ, and Kylie break down the Instagram posting frequency that research shows to work best.

Ty’s Show Notes:
Intro
With over a billion users in 2019, Instagram is one of the largest and fastest growing social media platforms.
Today we will discuss how often you should post on Instagram for maximum reach and engagement.
We will discuss what the data says, what that data means, and what we’ve seen ourselves.
Start with Stats

SocialBuddy says 1-3 times per day. Major brands post avg 1.5x per day
DashHudson (marketing software company) broke down posting frequency vs reach as a percentage relative to "average" based on data from 1400 brands:
1 post per day: 3.39% more reach
2 posts per day: 3.12% less reach
3 posts per day: 6.17% less reach
4 posts per day: 13.17% less reach
5 posts per day: 9.26% less reach

DashHudson also graphed # of posts per day vs total reach: Reach increases the more you post but decreases per post relative to average

Interpreting that data

It depends on your goals. Maximum reach or engagement per post?
Posting once per day is probably fine.

Conclusion

End with a quote from Neil Patel: "If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post. This means that the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life."
Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.

https://socialbuddy.com/how-often-should-you-post-on-instagram/
https://blog.dashhudson.com/how-often-should-you-post-on-instagram/

More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Twitter
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie

Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

--- 

Support this podcast: https://anchor.fm/cryptomarketing/support

More about the Crypto Marketing Show: 
https://coinbound.io/podcast/

How Frequently Should You Post on Instagram? | Ep. 24

Trello is an incredibly powerful tool that allows companies and teams to build organized processes, organize tasks, and collaborate with others. Its something every entrepreneur and marketer should explore.
In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie, discuss how Coinbound uses Trello to get things organized, systemized, and done at scale!
Ty’s Show Notes: 
I was super scattered before. Trello made me capable of getting things done at scale. 

It helps you get more things done effectively.
Allows you to create scalable work processes.
Allows your whole team to collaborate on multiple projects.

What is Trello

Trello is a collaborative project management tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process.
It organizes things by boards, cards, lists, and more.
Tons of useful automation tools built into it to make workflows more efficient.

How we use Trello

We use Trello to organize basically everything
We put out a lot of content. Trello helps us manage our content schedule and make sure everything is getting done in a way that everyone can collaborate easily.
Some of our boards:
Content Management (track content from its creation to publication to distribution)
Pre Production (plan what content we are going to put out)
Web Development (list and track the development of different website features)
personal boards (track our own to-dos)

How Ty sets up his personal board
10 Lists/columns

To do in the future
Incoming
To do this week
To do today
Doing now
In Progress
Complete
Unresolved
Reference
Brain Dump

Relevant Links
https://trello.com/

More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound

FOLLOW YOUR HOSTS:
Twitter
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie

Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

--- 

Support this podcast: https://anchor.fm/cryptomarketing/support

More about the Crypto Marketing Show: 
https://coinbound.io/podcast/

What We Use Trello For | Ep. 25

First of all, what is a bear market? Essentially, it’s when commodities are dropping in value and investors are encouraged to sell. Even though Crypto has been in a bear market for a while, there is still plenty of opportunity for good Crypto marketing. In this episode, we break down reasons why you should still market in a bear market. 


Ty’s Show Notes:
Intro
We are going to talk about why you should be marketing in a bear market and which channels you should shift your marketing resources to.
Crypto has been in a bear market for a while now and we often hear from clients that they are waiting for the market to pick up to do more marketing.
Really frustrating because bear markets are such a good marketing opportunity.
Why do marketing in a Bear market?

Its WAY more cost-effective
Less noise to cut through

Where should you dedicate marketing resources in a bear market?

Influencer marketing: Influencer marketing is very supply/demand. Demand is down and supply has stayed consistent. Pricing will increase later
SEO: longer-term, Less competition. Google uses the timeliness of an article in its decision-making process of what articles to serve. Articles that were published during the last bull run might no longer be relevant.
PPC: Less expensive to bid on keywords
Social Media content: Easier to get eyes on your content

Conclusion

That’s all for today.
Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.
Join us on Slack at coinbound.io/joinslack
Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto

Mentioned Links
https://trends.google.com/trends/

More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/

OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Twitter
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
Instagram
Ty Daniel Smith: https://www.instagram.com/tydsmith_/
TJ Shedd: https://www.instagram.com/youngdumbcrypto/
Kylie Lowe: https://www.instagram.com/cryptokylie/
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

--- 

Support this podcast: https://anchor.fm/cryptomarketing/support

More about the Crypto Marketing Show: 
https://coinbound.io/podcast/

Importance of Marketing in a Bear Market

Despite Pinterest being one of the world’s most popular social media platforms its still extremely underutilized by cryptocurrency companies. In this episode of the Crypto Marketing Show, Coinbound Social Media Managers Kylie and Phill explain what Pinterest is, how it should be used, and why blockchain companies that learn how to use it correctly can win big.



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Support this podcast: https://anchor.fm/cryptomarketing/support

More about the Crypto Marketing Show: 
https://coinbound.io/podcast/

WTF is Pinterest? (and how can crypto companies use it?) | Ep. 27

COVID-19 (popularly known as the Coronavirus) is playing a huge role in this week’s drop in the cryptocurrency markets (and financial markets around the world). In this episode, Ty & Kylie discuss how COVID-19 is affecting crypto and crypto marketing, what other top crypto marketers are doing, and how Ty thinks blockchain marketing teams should adapt their marketing strategy.

Time Stamps:
[0:57] How COVID-19 is affecting the Cryptocurrency Market
[4:03] How COVID-19 is affecting crypto marketing (and what top crypto marketing teams are doing)
[7:04] What Ty thinks crypto companies should do about marketing in this situation
[9:18] Recap

Relevant Links:
How to Market in a Bear Market
Follow us on Twitter:
https://twitter.com/coinbound_io
Text Us:
949-229-5650

--- 

Support this podcast: https://anchor.fm/cryptomarketing/support

More about the Crypto Marketing Show: 
https://coinbound.io/podcast/

How is COVID-19 (Coronavirus) Affecting Cryptocurrencies and Crypto Marketing? | Ep. 28

When it comes to marketing, the tools you use can be a huge factor that determines your success. Being keyed in with the best tools and Softwares often separates the good marketers from the great ones. Before you start marketing your cryptocurrency brand make sure you set up these 5 FREE tools. In this episode, Ty & Kylie walkthrough 5 incredible free tools that every company should set up before they begin any marketing campaign.

Ty’s Show Notes
1. Google Analytics
- Allows you to monitor traffic on your site
- You can see how much traffic you are getting, where it is coming from, and how site visitors are using your site.
-This is the first tool you should set up
2. Google Search Console
- Allows you to analyze your organic traffic from Google.
- You can see what keywords people are searching that result in a site visit
- You can see which of your website pages people are finding via google
- You can see how well you are ranking for specific keywords
3. Google Data Studio
- Google Data studio allows you to display data in a way that makes it easier to read and analyze.
- You can connect data sources like Google Analytics and Google Search Console, in addition to things like Google sheets.
4. Google Optimize
- Allows you to run A/B tests.
- You can test multiple versions of a web page and see what works best to drive conversions
5. Google Tag Manager
- Allows you to easily implement code onto your site:
Things like conversion tracking & event tracking.
-Use in conjunction with PPC advertising to see which marketing efforts are resulting in the most conversions.

Relevant Links:
Google Analytics: https://analytics.google.com/analytics/web/
Google Search Console: https://search.google.com/search-console/welcome
Google Data Studio: https://datastudio.google.com/
Google Optimize: https://optimize.google.com/optimize/home/
Google Tag Manager: https://tagmanager.google.com/

---
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
---
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
---
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Kylie Lowe: https://twitter.com/cryptokylie
---
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

--- 

Support this podcast: https://anchor.fm/cryptomarketing/support

More about the Crypto Marketing Show: 
https://coinbound.io/podcast/