Sanjay Aggarwal saw an opportunity for a business when his mom, while trying to busy herself during retirement, started selling spices she mixed herself in the local community. What started as a hobby has grown into an internationally recognized brand with a strong focus on quality product and excellent customer service.

Table of contents
History of modern spice purchasing 3:30
Where did the specialty spice demand come from? 7:30
Getting and retaining customers 13:20
Selling on Amazon and other platforms 19:50
Growth and plans for the future 24:40

#64 Why you should avoid supermarket spices

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#64 Why you should avoid supermarket spices

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