From airport terminals to what happens when you run along the Hudson river, commercetools has some big news to share. Like Marcia, Marcia, Marcia! (if you know, you know), we’re at it again with MACH MACH MACH. Post MACH Three in NYC, commercetools announces a new CEO and a partnership with Microsoft/Azure. Needless to say, commercetools is not slowing down. For our valued listeners, we’ll discuss best practices for a digital commerce project implementation and what signs to look for that your project is going well. Structuring your company for success is a must - how customer meet ups and your CSMs can help. Finally, Kelly answers the question, “Are you a benevolent dictator?”

Timestamps:
01:08 So much is happening! MACH Three, Microsoft/Azure partnership, HIPPA, commercetools new CEO
06:39 Best practices for a digital commerce project implementation
10:17 During the evaluation, what are the signs that a project is going to go well
16:41 Structuring your company for success
18:58 Are you a benevolent dictator?
20:24 Getting the most out of your vendor
26:43 When/how should SIs be used?

Best Practices for a Digital Commerce Project

Is shopping entertainment? Evan Moore, Senior Vice President, NBCUniversal Advertising & Partnerships, answers the question. NBCUniversal uses composable commerce to enable seamless shopping experiences but their unique approach to commerce is also leveraging moments of inspiration (built with their audiences) to the benefit of the brand partners they work with. Evan recounts a key moment when instead of moving an existing audience to a new ecommerce destination, they pivoted to bring the commerce experience to where the audiences already were. If phase one of shoppable television is taking existing content and layering it on top of ecommerce capabilities, then what’s around the corner for phase two? Evan explains what he foresees will be a valuable extension of the entertainment experience.

Timestamps:

00:35 - Introducing Evan Moore, Senior Vice President, NBCUniversal Advertising & Partnerships, his role & NBCUniversal’s approach to commerce

02:04 - What has the impact of composable commerce been on NBCUniversal’s business and what innovations is it enabling?

07:06 - What opportunities are composable commerce bringing to NBCUniversal? (use cases, shopper experiences)

16:36 - What do you foresee as the future of commerce in entertainment? What trends are you paying attention to?

25:02 - The intersection between commerce, entertainment and advertising

Evan Moore, NBCUniversal on the Intersection of Commerce and Entertainment

Special edition! commercetools announced Compilations, a new semi-annual showcase featuring over 50 product and feature updates, reinforcing the company's commitment to delivering constant innovation, faster time to market, and improved customer experiences for both end users and commercetools Platform customers. Dirk and Kelly discuss the Fall 2024 Compilations announcement, the impact these features drive, as well as what’s ahead for commercetools in the coming months and the next Compilations showcase.

Time stamps:
00:40 What is Compilations?

03:30 High-level themes for Fall 2024 compilations (customer experience, user experience, platform experience)

04:44 Customer Experience

08:29 User Experience

13:33 Platform Experience

19:20 What’s next for commercetools in the coming months & for the next Compilations showcase

20:38 Closing

Dirk & Kelly - Introducing commercetools Compilations

It's the end of the year, and the end of an era. In this special  episode of the Commerce Tomorrow podcast, Kelly and Dirk reflect on the transformative changes in commerce and at commercetools throughout 2024. They share their favorite moments, discuss industry highlights, and provide a sneak peek into what’s next for the commerce world in 2025. Tune in for insights, laughs, and a heartfelt farewell to this chapter of the podcast.

Dirk & Kelly - A Look Back at 2024, and a Look Ahead at 2025

Commerce Tomorrow is a podcast series hosted by tech entrepreneurs and ecommerce veterans Kelly Goetsch and Dirk Hoerig discussing the latest developments and technologies used at global brands and retailers that are at the forefront of growth and innovation. Listen in to interviews with recognized technology leaders and learn how technology is driving their business.

Commerce Tomorrow

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