Home Depot is arguably among the most digitally savvy retailers in the U.S., with unmatched omnichannel capabilities. Learn how Fahim's $100m/year budget ensures that Home Depot remains at the leading edge of tech

A Behind The Scenes Look At HomeDepot.com With Fahim Siddiqui, SVP Of IT

In this episode, Dirk and Kelly speak with Guillaume on how Checkout.com became a leader in payments so quickly (and a decacorn along the way), why the existing payment infrastructure is so old/inefficient and what could be done to improve it, thoughts on cryptocurrency, and the future of payments and Checkout.com's role in that landscape

Checkout.com Founder/CEO, Guillaume Pousaz, on the Future of Commerce Payments

Tekton is a family-owned hand tool company that questioned conventional assumptions in its industry by building a direct-to-consumer channel. It sees benefits in running a vertically integrated model that goes from making wrenches all the way to fulfilling orders. In this episode, Dirk and Kelly speak with brothers John (CEO) and Jeff (CMO) on why and how they built out a new channel, without hiring outside help. They went full MACH using an in-house tech team out of Grand Rapids Michigan.

A Tool Manufacturer's Journey to MACH: How Tekton's CEO & CMO Built a Direct to Consumer Channel

In this wide-ranging episode, Dirk and Kelly sit down with Chris to discuss the Jamstack revolution that's sweeping commerce, MACH and Chris's involvement as an executive board member, Netlify and how it differentiates itself in the market, the emerging Digital Experience Composition space, and more.

Jamstack, MACH, Netlify and more with Netlify's CCO / CSO, Chris Bach

In this episode of the CommerceTomorrow podcast, Dirk and Kelly sit down with Microsoft's GM of Retail and Consumer Goods, Sid Jatia, to talk through Microsoft's turnaround, Azure's approach to retail and consumer goods, Microsoft's various commerce offerings, Microsoft's in-store offerings for retailers, and the future of commerce, retail and consumer goods at Microsoft

Microsoft's Commerce Strategy with Microsoft's GM of Retail and Consumer Goods, Sid Jatia

Pipe17, a new member of the MACH Alliance, is pioneering the entirely new Order Routing category, which connects and routes various back-office systems and allows for intelligent routing of order-related data, thereby replacing legacy-style Order Management Systems. With the many parallels to what's happening in the commerce platform space, it's a fascinating listen!

Pipe17's Co-founder/CEO, Mo Afshar, on Order Routing

In the first episode of 2023, Dirk and Kelly review Kelly's 2023 predictions: https://www.linkedin.com/pulse/23-predictions-2023-kelly-goetsch/. They discuss emerging competitors to commercetools, Shopify's "Components" announcement, the emerging role of DXC, AI, ChatGPT, and more.

Dirk & Kelly Discuss 2023 Predictions

In this special episode, Kelly sits down with Mike Sharp to discuss all things product management. They discuss the scope of "product," Mike's view on the commerce space (having joined commercetools from telecom space), and the future of MACH

Product Management at Scale with commercetools' CPO Mike Sharp

In this episode, Dirk Hoerig speaks with Gary Survis, Operating Partner at Insight Partners. Gary has learned that years of experience (whether it be marketing, owning & selling companies, being a CMO, operating partner) equates to various accumulated tools to put in your toolbelt. The learning never stops - nor does the selection of tools - confidence and trust being among them. Gary explains why marketing is a science and an art, why generative AI is going to disrupt and change marketing forever, what a brand really is, the CMO mystery and bonus, offers five marketing strategies leaders need to succeed.

About Gary Survis |  :40
How does Insight help its portfolio companies with marketing? | 05:01
Why is marketing a science and an art? | 11:31
How generative ai is going to disrupt & change marketing forever | 13:32
"Brand + demand = growth.” Why? | 20:20 
What is a brand? How do you build one? | 22:23
How is a brand score created? | 24:00
When do you start branding and ways to build your brand | 26:30
When do you need a CMO and what does a CMO do? | 30:16
Five Marketing Strategies leaders need to succeed

Gary Survis, Operating Partner at Insight Partners, on Marketing + Branding

In this episode, Kelly Goetsch speaks with Darrell Rosenstein of the Rosenstein Group. Learn from one of the first ever LinkedIn users who literally went from index cards - yes index cards - to founding the Rosenstein Group, a leader in martech-related executive search. This episode features an overview of how the executive staffing industry works, how to stand out in this hiring market, how to prevent your top employees from being poached, who makes the best CEO, and how the types of people that companies hire over time necessarily changes.

Personal intro / background | 1:19
Linkedin then, LinkedIn now-Darrell was one of the first!? | 2:25
How the executive staffing industry works | 4:47
Engagement work behind the scenes | 6:52
The Kolbe method | 8:55
What are the differences you look for when hiring for various company sizes? | 12:41
What types of profiles do seed stage companies need to hire? How does that differ from series D and IPO-bound companies?  | 18:26
Why do companies hire you to find executives, rather than train and promote from within? | 21:56
So you you've described yourself as a people capitalist - what does that mean? | 26:34
The provider’s mindset | 30:15
What signs do you look for when approaching potential recruits? Are there signs that a prospective recruit may be disgruntled? | 31:18
What traits do you look for in a Ceo as a potential client and a potential investment target? | 39:49
Who makes the best CEO? Product people? Sales? Combination of the two? | 42:47
In this tight job market, how do candidates stand out? | 46:58
The Greatest Hits! Those spotted early on in their careers? | 55:20 
How to get in touch with Darrell | 1:34

Darrell Rosenstein of The Rosenstein Group on Executive Recruiting

What drives a teenager to build a commerce platform? While many software vendors went bankrupt at the time of the dotcom bubble burst, brothers Sebastian and Stefan Hamann built Shopware and have gone to on to thrive in a very competitive market. From early beginnings to a hundred million in funding, the importance of remembering the shopper ALWAYS, to what it’s like to work with his brother for over 20 years, Sebastian discusses it all!

Timestamps:
Personal intro / background | 1:17
What drives a teenager to build a commerce platform? (Dial up, the first webshop, the first flat platform) | 2:16
Why do Germans like commerce so much? | 7:38
About Shopware - employees, customers, fundraising, stats | 11:48
Mid-market takes and a hundred million in funding  | 13:03
Go wide or go narrow, the shopping experience | 15:15
The customer profile | 18:04
Why open source? Advantages/disadvantages of open source over MACH? | 19:51
Comparisons - Magento and Shopify | 24:50
How is it being co-CEO with your brother? | 28:57
What's next for Shopware? | 30:32
Commerce vendor market outlook 5-10 years from today? | 32:17

Sebastian Hamann, CEO & Co-Founder of Shopware

By popular demand - Dirk and Kelly are back with another 1:1 episode! As they wrap a commercetools-offsite, they talk about the overall economy, what's happening with other commerce vendors, deep dive on the recent Shopify news, recap Shoptalk and look forward to MACH TWO, recap Algolia's news, discuss the future of AI + commerce, and provide some commercetools updates.

1:14: commercetools off-site recap
9:30: MACH / composable adoption
18:53: Shoptalk US / EU recap
27:21: Macroeconomic outlook
33:47: Shopify analysis
43:24: Algolia news

Dirk & Kelly Discuss the Economy, Commerce Vendor Landscape, the Future of commercetools, and More

In this episode, Kelly and Dirk go deep on everyone's new favorite topic - AI. They discuss why this moment in AI is fundamentally different than what we've seen in the past, explain the underlying technology that powers AI, discuss whether AI is actually "self-aware" (and what that means), where we are in the tech adoption hype cycle, how we at commercetools are looking at AI, how AI impacts the products we offer at commercetools, how AI impacts hiring, and how AI is already and will even further disrupt the commerce vendor market

Dirk & Kelly Discuss the Intersection of AI + Commerce

Tercera is the leading growth private equity firm in the composable space, providing growth capital to systems integrators (including Orium). Think of Tercera as a VC but exclusively for growing SIs. In this episode, Bill and Michelle explain what they look for when making investments in SIs, how investment banking differs from private equity, consolidation within the SI ecosystem and more. Jason provides great context on the role that SIs play, why they took on growth equity from Tercera, and how he expects the SI space to evolve over time. 

- 1:35: What systems integrators are, the role they play in our ecosystem, etc. from an ISV standpoint 
- 03:17: Introducing our guests
- 06:16: Explaining Terms: SI, GSI, agency and where Orium fits 
- 08:27: The Tercera business model, investment decisions
- 12:45: What is an investment banker?
- 14:02: Why do SIs build IP when they are ultimately paid on billable hours?
- 17:37: There are commerce vendors out there who have substantial professional services teams, thereby competing for revenue. Why do they do that, how do you compete against a vendor's own staff? Thoughts on said venders.
- 22:25: Evaluating SIs - what are the red flags?
- 24:48: How does SI-focused PE differ from more traditional vendor-focused VC?
- 29:27: "Real" AI is here. How does it impact business, both today and in the future? 
- 31:45: What’s the decision process around doing in-house, staff aug, having a partner do piece(s) or the whole thing? What type of orgs choose which approach and why? 
- 34:02: Consolidation in the MACH SI space - why are the GSIs buying up smaller SIs in this market?
- 36:32: Closing remarks

Tercera's Bill Petty & Michelle Swan + Orium's Jason Cottrell on SIs

Mu Ventures runs a $10m fund focused on seed and pre-seed rounds. In this episode, we discuss the role of venture capital(VC) in tech, key terms in the VC space, the value VC offers to startups and to end-consumers, and the mechanics of how fundraises work. We also get Mu's investment thesis, Gary's outlook on the fundraising market, and what Gary looks for when evaluating CEOs for his portfolio companies.
00:55: Personal background
03:58: What is a VC? Where do they add value?
07:50: Define key terms - fundraise, GP, LP, due diligence, term sheet, carry, etc etc
15:42: What immediately adjacent spaces are you looking at? Examples of portfolio companies?
19:57: Explain the seed -> IPO pipeline. What are milestones at each tier?
24:38: What do you look for in a founder?
29:05: How does the fundraising market look? What are you expecting for the next 6, 12 months?

Seed-stage Investing with Mu Ventures' GP, Gary Benerofe

In this episode, Kelly Goetsch and Dirk Hoerig speak with Phillip Jackson and Brian Lange, founders of the media company, Future Commerce. Tune is as this roundtable provides cultural insight on the future of commerce. Is commerce simply technology that we adopt or is the future of commerce a bigger, more abstract idea - and, what does human nature and culture have to do with it? Additionally, we’ll get Phillip and Brian’s hot takes on AR, VR, Conversational commerce, AI and more!

You can hear Phillip and Brian on their podcast, Future Commerce, on wherever you listen to podcasts.

Timestamps:
   - Personal backgrounds 00:38
   - What is Future Commerce? What does "Delivering cultural foresight for 8-9 figure eCom brands" mean in practice? 04:19 (04:53)
   - With 13,000 subscribers to your newsletter, a popular podcast and huge social media following, you've built an amazing brand / following...how? 14:40 (15:30)
   - 22:20 Lightening Round - The name of your company is "Future Commerce" - what do you think about:
   - AR 22:32
   - VR 24:21
   - Conversational commerce 25:38
   - AI (briefly) 26:17 
   - Live shopping 27:47
   - Social commerce 28:44
   - Metaverse 31:19
   - AI 31:31
   - What are some examples of retailers doing digital well? 35:45

Phillip Jackson & Brian Lange of Future Commerce

Greg Alvo, Founder/CEO of Ordergroove on Subscriptions

Hosts Dirk Hoerig and Kelly Goetsch welcome Maia Benson, Managing Director of Forum Ventures. The discussion traces Maia's e-commerce and logistics journey, spotlighting her pivotal role at Shopify and the challenges of building the self-embedded shipping network. They cover the Flexport acquisition, challenges in fulfillment systems, and the industry's dynamic nature amid Gen AI impacts. Maia also leads us through funding landscape trends and the startup thresholds needed to be fundable. 

Timestamps:
Personal background / career to date 0:47, 01:10, 10:54
Explain the Shopify / Flexport debacle 04:33, 09:17
What is the Shop app? 06:06
Define fulfillment and order management. Common use cases, features required by software, etc 12:40
When does it make sense to have a standalone OMS vs one combined with your commerce platform? 14:36, 20:24
How does an eCommerce-only OMS differ from a retail OMS, or some other industry? 14:36
Should best in breed exist as a separate category? 19:17
How have Order Management Systems changed over the last 20 years? How have customer expectations changed and what are today’s use cases? 17:35
Tell us more about Forum Ventures and what types of companies you're looking to invest in 22:40
What are the thresholds that companies have to meet to be fundable? 23:31
Wrap / Where can people follow you? 28:20, 30:20
FYI - watch the MACH Alliance OMS CEO panel that Maia led 30:45

Maia Benson, MD of Forum Ventures, on Order Management

That’s a wrap for 2023! In this jam packed episode, Dirk & Kelly discuss their recent trips, recap Black Friday / Cyber Monday, AI innovations at commercetools and across the industry, the changing competitive landscape, the economy and its impact to the tech ecosystem, when someone is going to do a PE roll-up of MACH Alliance ISV members, strategic initiatives for 2024, and upcoming conferences.

00:00:53: Where in the world is Dirk?
00:11:00: AI update
00:23:24: How’s the overall economy doing? How is that impacting the tech ecosystem?
00:36:27: BF/CM recap
00:50:11: Strategic initiatives at commercetools for 2024?
00:57:10: NRF
00:59:10: Elevate

2023 End of Year Recap / Looking Forward to 2024

From a technology-standpoint, MACH is fantastic. However, the commercial-side of MACH can be cumbersome. Live from MACH Haus in New York, Kelly and Piyush Patel (Chief Strategic Business Development Officer of Algolia) go deep on the various industry initiatives to simplify the commercial-side of MACH. We discuss white labeling, BPO, cloud marketplaces, what the MACH Alliance has/can do, and more.

00:35	Welcome to NRF 2024, MACH Haus
02:17	What is NRF?
03:03 	How does NRF differ from Shoptalk?
03:50	More about Algolia
04:55 	Why the market is adopting MACH
10:03	Making the commercial side of MACH easier
11:45	Vendors and organizational boundaries within an enterprise - tech, business, finance, procurement, legal, etc
12:30	Defining Terms: SI/GSI, ISV, Order Form, MSA, DPA, NDA, SLA
16:00	Straight up purchase: What is it, how it works, when it makes sense, drawbacks
17:35	How do accelerators work?
19:25	AWS & GCP present/sponsoring at MACH Haus. Discussing their marketplaces
21:40	MACH Alliance and streamlining the commercial & legal side
24:25	What can individual vendors do to simplify resell
25:53	ISVs embedding other ISVs
26:31	Vendor consolidation
28:24	Let's say you're a retailer and you use an SI. Does that make it easier? BPO
31:35	What's the hope for the future? 
34:50	Kelly’s challenge to the MACH Alliance

Simplifying Commercial-side of MACH

Step inside commercetools with Dirk and Kelly as they sit down with commercetools’ own CFO, Dan Murphy. This is an enlightening discussion around company efficiencies, key metrics to judge the health of a SaaS business, and what metrics to look for at various stages of company growth. Are your customers renewing? What does it cost to acquire a customer? Are the company goals aligned with its employees? How efficient is the sales organization? Is revenue growth the end all be all? Tune in to gain a CFO's perspective on this and more.

00:50: Introduction to commercetools, CFO, Dan Murphy
01:52: What does a CFO do?
04:14: Defining key metrics use to judge the health of a SaaS business (NRR, GRR, CAC + CAC payback, LTV, ARR/employee, Quick ratio, Magic number)
10:42: What is the rule of 40 as a metric and is it outdated?
16:04: Key metrics to look for at various stages of growth - Seed round, IPO, pre-revenue...
20:25: The market for enterprise SaaS has dramatically changed. Dan summarizes the market from ~2020 -> present day. What is valued today vs. a few years ago
26:35: At what point should VC-backed enterprise B2B SaaS aim for profitability?
35:44: When/why do you IPO? Tell us about that process

The ABC's of SaaS Finance with commercetools CFO Dan Murphy

Recorded live and in-person from commercetools’ Elevate - The Global Commerce Summit in Miami Beach, FL, we welcome Paul Hornby, Director of Digital Commerce Experience at The Very Group which boasts a heritage dating back to the late 1800s. Paul speaks of his journey towards composable commerce.

Paul Hornby on The Very Group's Composable Commerce Journey

Dirk and Kelly dive into all things B2B commerce with Andy Hoar, one of the world’s foremost experts in B2B commerce. From a modern definition of B2B, to the state of B2B commerce, this episode covers composability in the B2B context, what’s next from Paradigm B2B and a sneak peek into an upcoming digital maturity report from commercetools and Master B2B.

https://www.paradigmb2b.com/
https://www.linkedin.com/in/andyhoar/
https://www.linkedin.com/in/dirkhoerig/
https://www.linkedin.com/in/kellygoetsch/

01:00 
Welcome back for a second time Andy Hoar! Personal background/Paradigm B2B Consulting intro
	
02:28	
How does your combine process differ from a traditional Gartner MQ or Wave?

03:45
How Andy evaluates commerce platforms

07:11	
“B2B” is a pretty broad term. Define its taxonomy and distinct needs for each? 

09:15 	
What differentiates digitally mature B2B’s from immature B2B’s? 

14:15 	
What's the state of B2B today vs. B2C? What holds back B2Bs as they build out new direct to consumer channels or attempt to modernize? 

20:53 	
Distribution: is connecting distributors w/ the consumer a future model?

23:16	
At Elevate you mentioned that all 18 of the 18 vendors you evaluated claimed to be composable. What in your mind equals true composability (in B2B context)?

29:18 	
What hires do B2B’s need to make (by profile, skills, and temperament) in order to succeed in digital commerce? 

35:35	
Tell us about your Master B2B classes?

38:47 
You work with vendors all the time. What could we do better? Give us your top recommendations

Andy Hoar, Leading Authority on B2B eCommerce Business & Strategy

Back by popular demand, we are back with another 1:1 episode where we're going deep on the topic of simplification. Dirk starts by talking through the founding of the commercetools product and original architecture goals, why MACH is mistakenly labeled as "complex" (hint: selection bias at play), how the buyers of commercetools have changed over the years, opinionated vs. unopinionated, the many ways we at commercetools are making our product and composable more generally easier, and where commercetools is positioned in the market.

Timestamps:
00:48: Founding principles of the commercetools product
08:42: Selection bias - why MACH is sometimes labeled as “complex”
10:42: How have the buyers of commercetools changed over time
14:12: Opinionated vs. unopinionated
21:00: How are we as commercetools making enterprise commerce even easier?
28:02: How is Dirk feeling about the position commercetools is in the market right now?

Making Composable Even Easier

Imagine a world where everyone uses AR enabled by AI—what will shopping look like? Will we all have our own AI shopping assistants? Back again by popular demand, Dirk and Kelly find time in between their travels to explore "The Future of Shopping." With AI rapidly evolving into mainstream use, they discuss its significant impact on digital commerce, retail shopping and consumer behavior.

01:10: Anecdotes from the road 
02:38: Reviewing ContentCon & going deeper on content management 
08:38: Future of Shopping - how end-customers will be shopping digitally in the future
09:35: Digital commerce penetration as a % of overall retail
16:50: Staggering timeline of commerce revenue numbers
18:50: Technology changing consumer behavior - who wants a digital assistant?
21:30: “Headless” and its future Listing out some exciting heads in the coming future:
Desktop (21:38), Social Media (22:39), Super apps (24:38), AR/VR (31:10)
35:30: AI & how it will change shopping
41:20: How will our kids be shopping in 10 years?
44:20: Movies/books, a technology predictor - envision how things will change once everyone simultaneously has access to and sees through AR and enabled by AI

Dirk & Kelly - The Future of Shopping

In this pilot episode, Dirk Hoerig and Kelly Goetsch introduce themselves and talk about what listeners can expect from their weekly CommerceTomorrow podcast.

#001: So it begins

From founding Lieferando.de (acquired by TakeAway.com), to being an investor in many tech startups, to now founding and being CEO of Talon.One, Christoph has been at the forefront of the startup scene in Berlin. In this episode, we discuss his founding of Lieferando.de, the Berlin startup scene, the German venture capital market, and his founding/running of Talon.One. Talon.One offers promotions-as-a-service (API-based, multi-tenant, SaaS) to companies including Ticketmaster, Mercedes-Benz, Casper, Zipcar, and more

#43 Serial Berlin Entrepreneur and Founder CEO Of Talon.One, Christoph Gerber

While we've used the term "omnichannel commerce" for more than a decade, true omnichannel commerce has eluded most retailers because the point of sale remains separate from the rest of digital commerce. In this episode, Joel explains why that remains, 25+ years after digital commerce was first introduced. Joel has worked for DSW, Express, and now works for Abercrombie & Fitch as a senior manager architect

#44 Veteran Retail Architect Joel Wiegman On The Convergence Of POS And Digital Commerce

Alex joined Nuts.com in 2018 to lead their transformation from a custom in-house platform to an all-new best-of-breed headless stack. In this episode, we discuss Alex's background and his transition from the agency-side to the brand-side, the Nuts.com business model and how they've been impacted by COVID-19, their evaluation criteria for a new stack, their migration approach, and what's next for Alex and Nuts.com

#45 Nuts.com's CTO, Alex Shiferman, On Their Commerce Transformation

In a first-ever for the Commerce Tomorrow podcast, we recorded a live episode on Clubhouse. We were joined by Mihaela Mazzenga (CTO of Sharper Image), Devashish Saxena (CDO of PPG Industries), Kunal Mukherjee-Chakraborty (CDO of GrandVision), Alex Shiferman (CTO of Nuts.com) and Tim Daneliuk (head of architecture of Zoro U.S.)

#52 Roundtable Live On Clubhouse - How To Deploy Commerce To Production Every Second

COMMERCE TOMORROW is a podcast series hosted by tech entrepreneurs and ecommerce veterans Kelly Goetsch and Dirk Hoerig discussing the latest developments and technologies used at global brands and retailers that are at the forefront of growth and innovation. Listen in to interviews with recognized technology leaders and learn how technology is driving their business.

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