Anita Emoff is the Chairman and Owner of Boost Engagement, and author of the new book, 7 Deadly Myths That Will Destroy Your Company Culture, Workforce Engagement, & Sales Growth.

Episode 195: 7 Deadly Myths That Will Destroy Your Company Culture | Anita Emoff, Boost Engagement

Clients are seeking higher quality merchandise experiences as evidenced by some of the most notable distributors seeking the Original Favorites brand, join us to hear why!

Episode 269: The Obsession with Original Favorites, a chat with Pete Drago and Evan Toporek

Mike is moving out of his role as Production Manager and into a new role as Program and Fulfillment Manager for Paperclip, so during our chat, we wanted to know not only what his experience was like in the production role but how he’s training his replacement, plus, his advice on how to do this production job well and what it involves.

Episode 279: Mastering the Distributor Production Role with Mike Vandervoet, Paperclip Promotions

Today, we’re sharing an episode that we recorded live from skucon where Jeremy and Jonathan answer questions from Catherine Graham, commonsku’s CEO, on a broad range of topics including: US/China relations and its impact on the supply chain, deglobalization efforts, the impact of international trade, the labor market, and a financial outlook for 2024.

Episode 304: A Global Vision for 2024 with Jeremy Lott (SanMar) and Jonathan Isaacson (Gemline)

Today, we have a really special sneak peek episode featuring Charlie Moscoe, commonsku’s VP of Product Management. Whether you’re an OG client, a new client, a supplier, or even just someone who is commonsku curious, today, we’ll unpack some exciting new developments coming up in June and for the remaining year.

Episode 317: What’s New on commonsku? A Sneak Peek with VP of Product Management, Charlie Moscoe

Ryan Paules pivoted to the promo industry after losing his job as a manager with a national chain on the same day of his wife's first ultrasound. With a new baby on the way and a mortgage to pay, he turned his IT hobby into a full-time venture, launching Radar Support, which he later closed despite its success.

Episode 321: Supercharge Your Growth with Team-Based Selling (Ryan Paules, Radar Promotions)

Episode 329: Ethically Sourced Merch for Socially Responsible Clients (Daniel Cardozo, Ethix Merch)

When John Henry of JH started in 1998, little did he know that JH would soon expand into culture and recruitment services for businesses, consulting, digital services, and more. Many of us in the industry consider ourselves strategic advisors to our clients, but when our CCO, Bobby Lehew, got to participate in JH’s “Expand Your Brand” event (virtually) this year, we realized that if there’s one thing JH is exceptional at, above all, it’s expanding their own brand to serve their clients.

Episode 331: From Promo to Transforming Culture with John Henry at JH

Episode 334: The Optimism & Anxiety of Sales Growth: Tips from Sales Expert Kevin Baumgart

Episode 335: Customer Experience is the New Differentiator (Dan Gingiss)

Episode 336: The “Quiet Work” of a Power Brand: Inside MOTIF’s Unique Culture with Joel Antymniuk

Britney Godsey is the dynamic CRO at Gold Bond, we chat about tariffs, the "China plus one" strategy some suppliers employ, the recent implementation of commonsku ePOs for streamlined order processing, and tech advancements like the Brand Lab AI podcast and chatbot, alongside a focus on team growth, plus their strategic focus on Tech, Golf Dominance, Green Gallery, and ZipShip. Join us for a wide-ranging but incredibly informative chat with Britney! 

Episode 340: Tariffs, Tech, AI & Building Teams: Gold Bond's Britney Godsey

Can you hit a 30% growth target YTD and still make a major contribution to your community? Apparently, you can. In this episode, we talk with Nevin Bansal. Nevin is the Founder and CEO of Outreach Promos, a Columbus-based company providing online brandstores, branded merch, and design solutions. Nevin is also the founder and Executive Director of Small Biz Cares, a nonprofit that engages small businesses for philanthropy and community impact. Tune in to learn how to impact your bottom line and your community!

Episode 341: Building a Brandstores Powerhouse (with Outreach Promo's Nevin Bansal)

What does the promo industry look like from the inside out? I mean, all the way to the source, from manufacturing in Asia to the delivered product to clients. Well, in today’s show, we’re getting a peek behind the scenes as we take a promo tour through Asia with Dave Shultz, commonsku’s VP of Supplier Partnerships, and Mark Graham, commonsku’s President and Chief Brand Officer! The two industry vets journeyed to Asia for a factory tour and a visit to the Hong Kong Gifts and Premium Fair, plus, they joined CJ Schmidt, the CEO of HIT Promo to help build a water tower outside of Hanoi with PromoCares through Planet Water Foundation’s “Water for Good” initiative. 

Episode 342: Exploring Asia with Dave and Mark (Factory Tours, Hong Kong Gift Fair, and PromoCares!)

What if the next $100 million distributor only needs 10 employees? Leo Friedman, CEO of iPromo, believes this bold prediction is already becoming reality. Since 1999, Leo has built iPromo from startup to industry powerhouse: 75 employees, 55,000+ customers, and 500+ on-demand products that solve the MOQ problem everyone else struggles with. But here's the kicker: AI is about to make everything we know about scaling obsolete. From 30-minute store builds to AI agents that nurture leads while you sleep, Leo reveals why physical products will dominate the digital noise and how smart distributors can ride this wave. 
Ready to future-proof your distributorship? Dive in!

Episode 343: The Next $100M Distributor Will Have 10 Employees (with iPromo's Leo Friedman)

Joel Freet's team ships orders in 6 minutes flat. The Cutter & Buck CEO reveals how robots, AI, and smart automation transformed their fulfillment operations.

Episode 344: Too Fast to Ship with Joel Freet (Cutter & Buck)

What if the secret to growth isn't sending more emails, but sending fewer? Dean Caravelis, founder of Blezoo and author of "The Experience in a Box Playbook," explains why precision beats volume in promotional products.

We dive into why campaign complexity kills memorability, the physical renaissance happening as digital fatigue sets in, and how commonsku amplifies personal relationships instead of replacing them.

Episode 345: Why Experiences Beat Deliveries Every Time with Dean Caravelis (Blezoo)

Storm Creek tracks carbon emissions down to zippers, earned B Corp status & went Connected+ on commonsku. Learn how sustainability data wins deals in 2025.

Episode 346: Storm Creek's Blueprint for Sustainability Success

PPAI's new CEO Drew Holmgreen reframes promo as a marketing channel, not tchotchkes. Learn his agency-driven vision, $1T+ economic impact study & how AI wins deals in 2025.

Episode 347: Reframing Promo as a Marketing Channel with Drew Holmgreen (PPAI)

Live at skucamp 2025: Catherine Graham leads a supplier CEO panel with S&S, HIT, and Koozie leaders on M&A, AI-powered ops, POD’s rise, and tariff turbulence.

Episode 348: Three CEOs, Billions in Revenue, One Stage (skucamp 2025)

skucamp 2025's most powerful moments in one episode. Industry CEOs share real numbers, real failures, and what's disrupting promotional products now.

Episode 349: The Scottsdale Experience (Inside skucamp 2025)

Charlie Moscoe reveals commonsku's platform evolution: AI-powered search, automatic bill matching, and finance tools that give distributors time back.

Episode 350: Inside commonsku's Platform Revolution with Charlie Moscoe

Team SCG CEO Shayna Cohen reveals how firing 20% of clients, rebranding during crisis, and aggressive hiring led to explosive growth from $5M to $30M in 4 years.

Episode 351: Turning Crisis Into a $30M Transformation (Team SCG's Shayna Cohen)

Dickron Kherlopian, commonsku SVP of Sales, shares systems & metrics that can transform promotional products sales teams. Essential insights for distributors.

Episode 352: Why Sales Teams Need Systems, Not Just Superstars (with Dickron Kherlopian)

The Icebox's Scott Alterman on surviving cyber attacks, betting on inventory over POD, and scaling promotional products businesses with commonsku.

Episode 353: Growth Through Chaos with Scott Alterman (The Icebox)

Tim Andrews shares 23 years of promotional products insights on culture, leadership, and industry evolution. A commonsku skucast with the ASI CEO.

Episode 354: Tim Andrews on Promo, Culture, and 23 Years at ASI

Eku Malcolm on skucast: Stop tinkering with AI and start scaling it. Frameworks to move your team from experimentation to fluency in 2026.

Episode 355: Your Team's AI Enablement Guide for 2026

commonsku collections is a brand new in-app tool that allows suppliers to create beautiful collections of product that can be easily shared by a distributor with their customers. In this episode, Mark Graham, commonsku’s co-founder and Chief Platform Officer, and Samantha Kates, commonsku’s Vice President of Sales, sit down to share how collections can save distributors time and how this new tool can make sales happen quicker for both distributor and supplier.

Introducing commonsku Collections!

Today's #skucast features Ruth Verver and Beth Walker, Co-Founders and Partners of Paperclip Promotions, a distributor based in Austin, TX. In today's episode they discuss the critical missing piece in their values (missing on purpose!), an order for their biggest client that went south, and much more!

Episode 106: "Why Not?" How to Go for the Big Wins with Paperclip Promotions

Join us for a rich and wide-ranging conversation on today's #skucast, not only about the rise of comfort food and M&A, but also the impact of private equity, the negotiation of the deal, and the vital importance of strategic partnerships with Lance Stier of Nassau Candy.

Episode 164: Comfort, M&A, and Negotiation Strategies with Lance Stier / Nassau Candy

Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

skucast - the official podcast of commonsku

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