The right tools don’t change the fundamentals of running your business — they allow you to think about your business in a new way. In this episode, Andrew talks with Obvi Founder & CEO Ron Shah about their plans for upcoming growth, and how they plan to finance that growth. “Because we’re bootstrapped, it’s hard to make that fuel last long. When you have opportunities to scale, it actually costs more to do that. When you realize the cost is higher, you need to come up with more solutions to make that happen.”

Show Notes:

- Parker, the ecommerce financial soultion: https://getparker.com/ 
- Follow Ron on Twitter: https://twitter.com/obviceo 
- Ron's thread on how he built Obvi: https://bit.ly/3LdGVH3 
- Ron's thread on his BFCM plans: https://bit.ly/3QsvtYX 
- Ron on LinkedIn: https://www.linkedin.com/in/ronak06/ 
- Follow Andrew on Twitter: https://twitter.com/andrewjfaris

Financing to Scale with Obvi CEO Ron Shah

2020 transformed the world of ecommerce forever.

For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.

So how do you navigate this dangerous new reality?

No matter how you do it, you’d better not do it alone.

That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.

Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

Financing to Scale with Obvi CEO Ron Shah

The Ecommerce Playbook