In partnership with Montgomery County Government in Maryland and community organizations, Communications Shop led the branding and all communications work for this initiative that aimed to provide the community with services and multi-disciplinary resources in Spanish to help cope with the impact caused by the COVID-19 pandemic and stay safe. Our work also included the conceptualization and development of the animated character “La Abuelina” (The Grandmother). La Abuelina represents the grandmother in all of our families, a respected figure full of wisdom, who shares her advice with the entire community through the Por Nuestra Salud y Bienestar initiative.  Along with La Abuelina, her husband “Don Carlos” and their grandchildren come together to spread a prevention and awareness message, procuring the good health and wellness of the community.  

La Abuelina’s family appeared in TV PSA’s  and comics, and Abuelina’s voice was used in some radio PSA’s. The number of DMV population potentially received reliable information about COVID-19 through traditional and digital media was 13.6 MM from July 1st, 2020 to June 30th, 2022. The impact of our work on the campaign was also featured in a profile by The Washington Post and in El Tiempo Latino as the Latino/Hispanic community has one of the highest vaccination rate in Montgomery County. 

In 2020, our work on this campaign was recognized with an Emmy Award for best Public Service Campaign by the National Academy of Television Arts and Science (NATAS), Capital Region and Chesapeake Bay chapter. In 2021, our work on this campaign was recognized with two Emmy Awards for best Public Service Campaign and Single Spot. In addition, another single spot won the MUSE Awards 2022 inviting youth Latinos to step forward and get vaccinated.

Radio Spot - Vaccine - Salud & Bienestar - SPANISH

Kyle Walmsley - Voice Actor

Rhien is a transgender voice artist based in Australia. She has experience recording for local radio and theatre productions. She’s passionate about her craft and strives for excellence in her performances. She has a broad vocal range with a fondness for accents and character acting.

Rhien Ford - Voice Actor

“Be the voice”, the civic engagement Spanish campaign in the 2024 General Elections.

Radio Spot - League of Women Voters - Be The Voice! - Spanish

The national radio ad for Samsung OLED TV's. Great to be part of this big campaign for what are incredible televisions.

Samsung Neo QLED TV - National Radio Ad

Nice to provide this big voice for Vernon Kay's Ultra Ultra Marathon Challenge for Children in Need. Played many times on BBC Radio 2

Vernon Kay - Ultra Ultra Marathon Challenge Promo

The Masked Singer is one of the biggest shows on tv in the UK so it was awesome to be asked to provide the VoiceOver for the promo as they host it at Butlins in the UK. Providing the Voice of God for the show too at the event.

THE MASKED SINGER Voice Of God - Guy Harris

I know. I know.. it's on a lot. Yes It's me on Mustard!

MUSTARD PIT STOP - Radio Ad

In for a Penny on ITV is hilariously hosted by Stephen Mulhern. I was asked to voice the sponsor bumpers for it in a fun style. I think we cracked it.
You can watch them here too.
https://www.youtube.com/watch?v=QKDoDngvBjU

In for a Penny Seabrook Sponsorships - ITV1

Angela Pico_Reel Animación Personajes

We work hand-in-hand as a familia, driven by our passion for creating campaigns to move people to action. We spare no effort to achieve the social transformation our communities need through media relations, communications strategy development, research & evaluation, marketing, branding & messaging, event planning, and digital communications.

Our commitment is to be insistent, persistent and unstoppable to evoke action to eradicate social and civic indifference. Flores Consulting, LLC, doing business since 2018 as a (DBA) Communications Shop, is a Latina-owned business proud to be a Women’s Business Enterprise National Council member.

www.communicationsshop.us

Radio Spot - Vaccine - Salud & Bienestar - SPANISH

Communications Shop

Related tracks