In this episode of the Consider This podcast, your hosts, Lauren Siler and Holly Fong, discuss how to identify the thought leaders on your content team and why this is so crucial to your production efforts. 

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Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. The goal of each episode is to present a commonly held assumption about content marketing today and to present a new or entirely opposite way of thinking about it.

Your hosts:  
Lauren Siler, Director of Content Strategy, Newfangled  
Holly Fong, Director of Digital Marketing, Newfangled

Season 1, Episode 7: Identifying Your Thought Leaders

In this episode of the Consider This podcast, your hosts, Lauren Siler and Holly Fong, discuss how to go about purchasing and effectively marketing to an email list . 

* * *
Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. The goal of each episode is to present a commonly held assumption about content marketing today and to present a new or entirely opposite way of thinking about it.

Your hosts:  
Lauren Siler, Director of Content Strategy, Newfangled  
Holly Fong, Director of Digital Marketing, Newfangled

Season 1, Episode 8: How to Market to a Purchased Email List

In this episode of the Consider This podcast, your hosts, Lauren Siler and Holly Fong, discuss the role of an editor in the marketing team, and why this role is mission critical to the success of your content marketing. 

* * *
Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. The goal of each episode is to present a commonly held assumption about content marketing today and to present a new or entirely opposite way of thinking about it.

Your hosts:  
Lauren Siler, Director of Content Strategy, Newfangled  
Holly Fong, Director of Digital Marketing, Newfangled

Consider This Season 1, Episode 9: Proofreaders Versus Editors

In this episode of the Consider This podcast, your hosts, Lauren Siler and Holly Fong, discuss how long it takes to see results from your digital marketing efforts, and why results will extend beyond just the numbers.

* * *
Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. The goal of each episode is to present a commonly held assumption about content marketing today and to present a new or entirely opposite way of thinking about it.

Your hosts:  
Lauren Siler, Director of Content Strategy, Newfangled  
Holly Fong, Director of Digital Marketing, Newfangled

Consider This Season 1, Episode 10: Are You Setting Reasonable Expectations?

Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. The goal of each episode is to present a commonly held assumption about content marketing today and to present a new or entirely opposite way of thinking about it.

In this episode, Lauren and Holly discuss the General Data Protection Regulation (GDPR), its implications for digital marketers worldwide. They’ll touch on:

How this regulation will affect people in the US
What constitutes personal data
What it means to be in compliance with GDPR
The risk of noncompliance based on what we know now

Consider This Season 1, Episode 11: You Can't Ignore GDPR

Consider This is a podcast designed to unpack common misconceptions of content marketing today.