In this episode of Content Inc. Joe Pulizzi reminds you of the importance of developing a strong buyer persona of your target audience. The information obtained in putting together a persona will be the foundation by which all of your content is created and distributed. Adele Revella has developed the 5 Rings of Insight for building buyer personas. Joe breaks down these insights and why they are critical for content marketing success. 

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Episode 109: The 5 Rings Of Insight For Buyer Personas

What makes up the perfect content product? In this episode of Content Inc. Joe Pulizzi shares the five key elements of the perfect content product as defined by Jason Calacanis. Learn why real-time, fact-driven, visual, efficient and curated content is the perfect mix for your Content Inc. model. Then go back to your blog, podcast, articles and other content to compare and set your sights on content perfection moving forward. 

Episode 110: The Perfect Content Product

What does the mega-hit movie "Star Wars: The Force Awakens" have to do with content marketing? In this episode of Content Inc. Joe Pulizzi says...everything. The movie is expected to break box office records worldwide and, of course, this will bring about big revenue dollars for Disney and LucasFilm. But really, even if the movie did not break even in terms of money, it would still be considered a revenue success. The movie is the content that drives other money-making opportunities for the business; ie: merchandise and product. The are, in reality, leveraging their content to sell other products and services. 

Episode 111: Star Wars Is Content Marketing

"Our goal is to create the least amount of content with the maximum amount of impact."--Robert Rose.  In this episode of Content Inc. Joe Pulizzi reminds you that less is truly more when it comes to content creation for your target audience. At the time of year when predictions seem to be all over the web on what will be big in the New Year, less content is an easy, but not necessarily easy-to-implement prediction. 

Episode 112: Less Content Is An Easy 2016 Prediction

This quote from "The Glory Road" by Robert Heinlein sums up the content marketing journey for those who are successful: "If you walk the glory road, you are certain to find mostly rocks." In this episode of Content Inc. Joe Pulizzi shares why backbone will win out with content marketing in 2016. Most businesses and teams give up too early in their content marketing efforts, but those that stay the course are much more inclined to experience great success. 

Episode 113: Taking The Glory Road

As 2015 winds down to a close and the New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Content Inc. Joe Pulizzi shares three of his big predictions for content marketing as an industry for 2016. 

Episode 114: 3 Content Predictions For 2016

Accomplishing a goal is not the hardest part of the goal-setting process. Setting the goal and then following through to accomplishment is where most people and businesses fail. In this episode of Content Inc. Joe Pulizzi challenges you to make your content marketing goal for 2016 bigger than your brand. Work towards putting full effort on serving your customers and go big in the process. 

Episode 115: A Mission Bigger Than You In 2016

In this episode of Content Inc. Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every year in his goal-setting process and reviews some of the key elements to successful implementation and achievement. 

Episode 116: Your 6 Step Goal - Setting Process

Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc. Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of giving up control of your content entirely and provides an alternative solution if you may be considering a similar move. 

Episode 117: Falling For The Social Media Trap

Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc. Joe Pulizzi shares how native advertising is the gateway drub for true content marketing and though it may have it's critics, is not necessarily a bad idea. He shares a few examples of how native advertising my be working but more importantly how taking the risk to give it a try, may be the first step to take. 

Episode 118: Kickstart Your Content By Leveraging Native Advertising

Content Inc. is for entrepreneurs and startups who want to be a big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing", believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too. 

Content Inc. Podcast