Did you know the Netflix show The Watcher is based on a true story? Derek and Maria Broaddus bought a new home in Westfield, New Jersey 2014. Shortly after becomming the new owners, they started receiving disturbing letters in the mail from someone going by "The Watcher". In this episode Elle digs deeper into the real story that inspired the Netflix thriller.

Learn English with TV Series: Netflix\'s The Watcher

Listening Working At An Oil Well

Professor of Sociology and Director of the London School of Economics Ralf Dahrendorf gives his fourth Reith lecture from his series entitled 'The New Liberty'.

In this lecture entitled 'On Difference', Professor Ralf Dahrendorf discusses the concept of diversity and averages. Evaluating the socialist philosophies of different countries, he dissects the averages that are found in society and contemplates what will happen when developing countries try to reassess their status as developed countries. 09:00:00 Dec 04, 1974

On Difference

Creating valuable content to inform, connect and motivate your audience is not only possible, it may be one of the few vehicles left that allows you to do that at scale. The trick is to use a measured approach, focus on understanding your audience and how you can be a part of their journey online and off.. This article explains how to weave content into your marketing strategy. I hope you find a few things here to add to your content marketing arsenal.

In today’s hyper-connected world, grabbing the attention of potential clients is no simple task. People are literally being bombarded with messages from all directions. The average American spends 70% of their waking hours consuming digital media, just thinking of the billions (182 Billion at last count) of emails that hit our inbox every day is enough to make anyone feel overloaded.
 
By now, you’ve probably read enough about why content and content marketing are important for your business. So, I want to answer the question of exactly “what” and “how.” A lot of blogs will say things like "think like a publisher” or "content is king” and while that’s a great general statement I wanted to go a bit deeper and clarify what content marketing is and more importantly what it isn’t.
 
Stop Writing about Everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around.
"No one cares about your special recipe... Find your niche, and then go even more niche" - Joe Pulizzi
To start off my research I decided to go to the mother ship, Content Marketing Institute or more specifically Joe Pulizzi. If there was ever one person to call the ultimate evangelist for content marketing, it would have to be Joe. Some call him the Godfather of content. Back in 2007, he founded Content Marketing Institute to evangelize and educate on content marketing's ability to drive business results. Today CMI is one of the most well known resources on the subject.
 
I caught up with Joe to chat about everything marketing, from what it takes to build a media company to the launching of a successful conference, think Content Marketing World. We follow that up with the highlights of his latest book, "Content Inc," where he illustrates the consistent success of companies that focus on building a community first before trying to sell a product or service. Make sure you listen to the podcast to get your fill of Joe’s content marketing knowledge.

Read the entire post: http://craftofmarketing.com/joe-pulizzi/

Subscribe on iTunes: http://craftofmarketing.com/itunes/

Read

How Content Marketing Can Be Magic For Your Business

How to Crack the Conversion Code

Increasing your conversion rates is absolutely critical to success. It's one of the most powerful levers you can have for driving bottom line results.

Ok, imagine your goal is to increase your sales volume by 100% this year. Where do you start? Making 100% more calls, Creating 100% more content? 100% more time, effort and money into sales marketing?

Hypothetically this could work, but it sure is cheaper to do it by increasing your conversion rate. Don't forget – if you have 1% conversion, going to 2% is actually a 100% uplift in results!

Sometimes the littlest change can lead to massive improvement in your conversion rates. Creating better content, cleaner landing pages, better copy writing for your calls-to-action. Add up a bunch of small tweaks and a couple of big ones can bring dramatic increase in your results.

27 Ways to Increase Your Conversion Rate Right Now-inst

If you want to grow your company, at some point or another you need to come to grips with creating a repeatable process for converting your leads into actual, honest to god, sales. That's what the conversion code is all about, mapping the process that connects your marketing activities to your sales activities and in turn, into the sweet sound of your register ringing like a bell.

Here are 27 ways to increase your conversion rate and crack the conversion code

Everyone is in marketing & sales

If  you have any responsibility for the success of your company and you've ever had the thought that sales and marketing was someone else's job,  I need to  be honest with you, you're wrong. There is no fairy godmother in charge of sales or marketing that is going to save the day. You don’t get to be the idea guy or gal without some responsibility for making the cash register ring. The job of every human being at any company is to make people fall in love with your company, learn more about what you do, make the ultimate decision to use your company or recommend it to a friend, family member or innocent bystander.

Everyone is in marketing and everyone is in sales,  It's just a matter of to what degree and to what extent. Think about it, whenever you want to convince your wife, boyfriend, boss, mother (insert relationship here)  of something that you think is important, exciting to you (possibly not interesting to them) do you not think about ways to present it so that it seems attractive? And then provide useful information about the benefits of doing the thing that you want to suggest? Don't you cite examples of why it might be a good idea?, find good testimonials from trusted friends, colleagues, neighbors, the interwebs, and then at some point ask the question that leads to the answer that you hope will be a resounding yes?  This process is a combination of sales and marketing at work. and it applies whether you're trying to get your 3 year old to eat a vegetable, turn your friend into a date, or convince your hubby to go to your favorite bar (restaurant, movie, club, or gourmet donut shop).

Read the entire 27 ways to increase your conversion rate today.
http://craftofmarketing.com/chris-smith/

27 Ways to Increase Your Conversion Rate Right Now

In this episode we cover: -How to prepare for the IELTS Academic Writing Task 1 -What exactly you’ll be asked to do for the Task 1 section of the Academic IELTS. -Tips on how to analyze the Task 1 visuals -A step-by-step breakdown of how to write a strong Task 1 response Episode resources and links:&nbsp; The Complete Guide to IELTS Academic Writing Task 1 Learn how to improve your IELTS band score with Magoosh! Use coupon code ieltspodcast to save 20% at ielts.magoosh.com&nbsp; &nbsp; Episode 19 Transcript: How to Prepare for IELTS Academic Writing Task 1 Intro: &nbsp; Welcome to the Magoosh IELTS Podcast! This is Episode 19. In this episode, you’re going to learn about how to prepare for the IELTS Academic Writing Task 1. Eliot and I will start by discussing what exactly you’ll be asked to do for the Task 1 section of the Academic IELTS. Then we’ll give you some tips on how to analyze the Task 1 visuals, followed by a step-by-step breakdown of how to write a strong Task 1 response. Don’t forget to visit us at IELTS.Magoosh.com for more great resources to improve your IELTS band score. Use coupon code “ieltspodcast” to save 20% off your IELTS test prep! Okay, let’s get started! Body Part 1: Naomi: Today we’re going to talk about what the IELTS Academic Writing Task 1 is, and how to prepare for it. Eliot: Task 1 will ask you to write a brief report, usually about two visuals. You’ll have twenty minutes to analyze what you see and write 150 words about it. Naomi: That’s not much time -- what strategies can we use to craft an interesting, well-organized response? Eliot: You’re right, it’s not much time...as with the rest of the IELTS, reading instructions closely is critical. Task 1 will ask you to consider two figures, or sometimes maps or flowcharts. What are they explaining? How can you summarize the information presented? Can meaningful comparisons be made? You should be careful to focus on material you think is relevant, not your own opinions on what the graphs or visuals say. Naomi: So it sounds like there are really two parts: interpreting the figure and writing the response. Eliot: I like to think about it that way, too. With only twenty minutes, it helps to think about how you’ll approach it most effectively. Naomi: Since this test is meant to measure your English skills, you won’t be asked to do any difficult math to understand the charts, right? You should just focus on accurately reporting the information in the figures and explaining it fluently. Eliot: Exactly. The first thing to do when gathering your information is read the titles and headings of the graphs. Naomi: Right, titles and headings often act as summaries of the data in the figures, so they’ll help you figure out what’s important. Eliot: Next, you should take a look at the units and categories in the visual. Understand what is being measured and how that measurement is expressed by the visual. Naomi: So it’d be a good idea to ask questions like, “Is the visual dealing with changes over time? Is that in days, months, or years?” Eliot: Yes. The visuals can also show trends, patterns, or sequences. You can make sense of what these have in common by measuring them in similar ways. Naomi: So once you know what you’re looking at, you can start thinking about what the information means? Eliot: Exactly. Think about what kind of story the data tells or what argument it makes. Expressing that story or argument in your answer will show you are able to explain complex ideas in English. Naomi: So you should try to show that you can decide what in the figure is important and what isn’t? Eliot: Definitely. Try to explain what was most interesting about the graph to you, like you would explain it in a presentation in class or at work.   Before we find out some other IELTS Writing Task 1 tips, let’s pause for a word from Magoosh. Midroll:Kevin: Do you want a great IELTS score?Well gues what, Magoosh can help!Here’s what...

19- How to Prepare for IELTS Academic Writing Task 1

The Friendly Ghost

Today’s episode is all about the spookiest American holiday - Halloween! I will tell you about the historical origins of this beloved holiday, how we celebrate Halloween in America, and why it’s my favorite holiday.

English for Everyone ESL Podcast

Episode 16 - Happy Halloween

In this episode, Eliot shares a special announcement about how to study for IELTS amid Covid-19 concerns. Episode resources and links:&nbsp;     How to study for IELTS during Covid-19&nbsp; Naomi: Welcome to the Magoosh IELTS Podcast. This is a special announcement from our IELTS expert, Eliot. Take it away! Eliot: Hello, I’m Eliot, the IELTS expert at Magoosh, and I’m speaking for all of us here at Magoosh when I say I hope this message finds you and your loved ones in good health during this time of uncertainty in the world.&nbsp; We’re reaching out to you as IELTS students, to let you know that Magoosh will be making every effort to keep you informed on how the rapidly-evolving COVID-19 situation is impacting IELTS study plans and test dates. It’s our top priority to provide you with support and the most up-to-date advice regarding the IELTS and COVID-19. IELTS COVID-19 Tips: So you’re probably wondering how the coronavirus pandemic is affecting the IELTS. Well, in places that have been impacted by the virus, both paper-based and computer-delivered IELTS exam dates have been postponed–either indefinitely, or until at least mid-April. If you were expecting to take the IELTS this month, chances are you’ll be looking at a later testing date.&nbsp; Check out the Official IELTS webpage and get in touch with your local testing center to find out more specific information on when you’ll be able to take the exam.&nbsp; If you were just getting started with your IELTS prep, or you still have a fair amount of time left before you were originally planning on taking the test, your main focus right now will probably be how to adjust your IELTS study plan to make room for any of the big changes we’re all experiencing as a result of COVID-19. With everything that’s been going on in the world, chances are you may have gotten a little bit off-track with your IELTS studies. But don’t worry–you’re not alone! We’ve heard from many students who are feeling overwhelmed and anxious right now, so don’t be too hard on yourself. Falling behind is a common study problem, and it’s pretty much inevitable that most students will have been distracted from their IELTS preparation, considering the impacts COVID-19 is having worldwide. It’s completely okay to take some time before returning to your regular study schedule. When you are ready to move forward with your studies, I’d recommend taking a look at our IELTS Study Plans, and choosing the one that works with your current schedule. But again, don’t be too hard on yourself if you’re feeling overwhelmed. Due to changing circumstances and accommodations, many students are editing down their prior IELTS study plans.&nbsp; On the other hand, you may have suddenly found yourself with a whole lot more free time than you had expected. If you do feel comfortable using that time for extra IELTS practice, I’d recommend you use this opportunity to take more full-length IELTS practice tests–practice tests are the best way to experience real test-like conditions and they’re a great way for you to track your progress over time.&nbsp; If you’re a Magoosh IELTS Premium student–or you’re thinking about signing up–you should know that we are pausing and extending student accounts for free as needed.&nbsp; We also want you to know that our Student Help Team is here not only to help with your IELTS questions, but also with test anxiety and other concerns. Feel free to reach out through the purple Help button on your dashboard or send an email to help@magoosh.com. Final Words In the meantime, we’ll continue to put out new, up-to-date IELTS content over&nbsp; on our YouTube channel every week, so visit the Magoosh IELTS channel on YouTube and subscribe to get our latest videos.! I put a link to our channel in the show notes.&nbsp; We’re following the situation closely and we’ll keep doing our very best to respond to what’s going on, as we continue to help...

28 - How to study for IELTS during Covid-19

في ملخص كتاب هذا الأسبوع، يقدم لنا سيدني فينكلستين في كتابه " المدراء الخارقون " أفكار مبتكرة في مجال تطوير الذات وريادة الأعمال، حيث يصنف المدراء إلى ثلاثة أصناف هي المتميزون والمغرورون والمعلمون، لكل نوع من هؤلاء المدراء قوة خاصة ويمكن لكل منهم إلهام الموظفين بطرق مختلفة. كما يوضح فيه دور صفات كالرؤية الثاقبة والشجاعة وروح التنافس في جعل المدير مدير خارق. كذلك يوضح بأن كاريزما المدراء الخارقون تنبع من تحليهم بصفات الأصالة والنزاهة وعدم التصنع. وأخيراً يوضح بأن الذكاء والمرونة والابداع من أهم معايير اختيار المدراء الخارقون لفرق عملهم.

ملخص كتاب المدراء الخارقون بقلم سيدني فينكلستين

نجاحات الريادي لا تأتي بسهولة،  الريادي والريادية يتحملون الكثير من الضغوطات والمسؤوليات التي تتطلب جهد ووقت كبير
فلنتعرف بشكل أقرب على إيجابيات وسلبيات الحياة الريادية، وهل صحيح أن الأهل يخافون على أولادهم من الريادة؟
ماجد يروي لنا قصة نجاحه من خلال نجاح الآخرين، ويعلن الثورة على الفشل
حلقة جديدة من بودكاست ريادتي قصة وحكاية تسرد قصة ريادي من واقعنا

✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻ ✻
تابعونا على مواقع التواصل الاجتماعي:
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٢- لا تخلي الكمال عدوك

A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants to build their brand, The Craft of Marketing is the source for great ideas that work. Filled with strategies, tips and tactics utilized by some of the best marketing minds in the world, The Craft of Marketing won't just whet your marketing appetite, it'll leave you hungry for more. 

How Content Marketing Can Be Magic For Your Business

The Craft of Marketing Podcast

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