Csaba Babak joins Andy Thorburn to asses the state of the craft beer market, craft beer's inaction and what needs to change in order for businesses to survive.

E14 - Why Craft Beer Needs to Grow Up to Survive

At Craftwork Live: Inside the Buyer's Mind Ben Lockwood, beer buyer at Mitchells & Butlers, discusses what factors influence his buying process when making purchasing decisions across each of M&B's 1768 venues. Ben explains what craft beer businesses need to be doing in order to get on the bar, and the digital support that's required to make an impact once the beer is there.

Craftwork Live: Inside the Buyer's Mind with Ben Lockwood

At Craftwork Live: Inside the Buyer's Mind, Borough Wines' beer buyer, Mitch Adams, explains what goes into his purchasing decisions when selecting beers to sell across their 9 stores. Mitch also discusses the role that breweries need to play, and how they can influence those buying decisions.

Craftwork Live: Inside the Buyer's Mind with Mitch Adams

Speaking at Craftwork Live: Inside the Buyer's Mind, Hallway founder Matthew Hall explains how digital marketing influences the buying behaviour of craft beer consumers. Data from a variety of sources including a survey conducted by Hallway shows how important these channels are to ensuring that your beer is selling once you've got it onto shelves and bars.

Craftwork Live: Inside the Buyer's Mind with Matthew Hall

Stories, insights and lessons from the incredible people behind the UK's craft beer industry. Andy Thorburn hosts a series of deep-dive interviews with various guests from the craft beer community. New episodes fortnightly.

Craftwork: UK Craft Beer Stories

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