Introducing Guido Sironi, a key account manager for Cisco Switzerland and a sales superstar from CSAP class of FY19. He has thrived in the tech industry for over five years, with a passion that shines through. 

In this podcast, he reveals his professional journey, trade secrets, and must-reads on excelling in sales and communication. Discover how he mastered the art of customer connection and why he believes “Your customers don't care how much you know until they know how much you care.”

Catch it all on this episode of “Tales from the CSAP floor”!

S6E3: Conquering Sales with Care - Guido Sironi's Path to Mastery

In this episode, Khal invites two of his friends and fellow CSAP’ers, Sara Ortega Jimenez (Spanish ASR) and Galal Amr (Egyptian ASR) to talk about personal brand for people that are early in career. They share their first impressions of participating in Cisco’s yearly sales meeting, called Impact, that happens in Las Vegas and give advice on how best to show up and stand out at this unique event. As a social media expert, Galal also gives pointers on how to create a strong presence while Sara shares how she connects her own personal brand to what she is most passionate about: Women in IT.

S1E06 - Personal Brand & Impact

In this first episode of our second season, our host Marcus Isaksen talks to Neil Truncik, a CSAP alum who is passionate about mindfulness and teaches it. Neil gives sound advice on being more mindful, keeping your mind healthy and the services Cisco offers to support. Although the conversation was recorded before the outbreak, it's still very relevant, perhaps more so now with social distancing becoming the norm and many of us struggling to take care of our mental health.

S2E1: Neil Truncik - Leading a mindful life in a corporate world

In this episode, Fabio talks to our host Cyrille about his journey starting off as an associate and the path that led him back to CSAP as a manager. There are too many pearls of wisdom to mention so we'll leave you with this one quote: "If everything seems under control, you're just not going fast enough".

S2E2: Fabio Bartocci: All roads lead to CSAP

APPLY FOR CSAP TODAY: http://bit.ly/csapjobs

The 'Tales from the CSAP floor' podcast takes listeners through the 'Cisco Sales Associates Program' Journey. Made by CSAPers for CSAPers, this podcast gives a deeper insight into the program through the personal stories of our Associates from the day they first discover CSAP, until the moment they graduate and go into the world.
 
The Cisco Sales Associates Program, known as CSAP, is our global Early in Career program for young professionals interested in starting a career in Sales or Engineering with Cisco. Give the CSAP team one year to build your business skills & technical knowledge in the classroom and gain hands-on experience all the while being paid to learn. You'll be joining a company that drives innovation and strives to be the bridge between technology and business outcomes.

This program has two main tracks. The ASR, Associates Sales Representative and the ASE, Associates Systems Engineer. In both tracks, you'll learn how to position and sell Cisco solutions. The main difference is that ASEs dive deeper into the technology and lead technical discussions with customers to become trusted technology advisors while ASRs lead business conversations to become trusted business advisors.

Stay tuned and listen to our tales from all over the world all happening here on the 4th floor of the Cisco Amsterdam office.

#WeAreCisco #goCSAP #sales

S6E3: Conquering Sales with Care - Guido Sironi's Path to Mastery

Tales from the CSAP floor

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