On-Demand Webinar - Presented by CSC and corporate partner Gipper

Social Media in College Sports: Expert Insights to Ensure a Relevant Strategy in 2024
Original webinar took place Tuesday, Jan. 16, 2024

Click here to access the webinar's slide deck (PDF): https://collegesportscommunicators.com/documents/2024/1/16//CSC_Webinar_Social_Media_in_College_Sports_Expert_Insights_to_Ensure_a_Relevant_Strategy_in_2024_2_.pdf?id=11279
 
This discussion, in partnership with CSC corporate partner Gipper, focused on the top 2024 trends and strategies in sports social media. The discussion evolved around innovative techniques and tools to use to better engage your audience and amplify your program's brand. 
 
Discussion points:
• 2024 Trends in Social (social as a search engine; user-generated content (UGC); what is unhinged vs. planned content?; visual branding; AI
• Best practices and examples, from college sports and beyond
• Tools and tips to help you work smarter, not harder and longer
• UGC's using Gipper's content requests
• How to leverage your MVP's (your student-athletes)
• Personalized video content and examples
• Automate time-intensive taskes vis AI (photo background removals, caption creations, video highlights)

Panelists:
• Matthew Glick – CEO and Founder, Gipper Media, Inc.
• Kristen Keller – University of California Santa Barbara (UCSB) Associate Athletic Director for Communications and Digital Strategy/ 2023-24 CSC 30-Under-30 Award recipient
• Robert Rosa – Creative Director, Gipper Media, Inc.
• Moderator: Lydia Thompson – Partner Marketing Manager, Gipper Media, Inc.

https://collegesportscommunicators.com/
https://www.gipper.com/

Webinar: Social media in college sports, co-hosted by Gipper

College Sports Communicators is the premier professional and educational association for strategic, creative and digital communicators across intercollegiate athletics in the U.S. and Canada. Known as College Sports Information Directors of America (CoSIDA) for its first 65 years (1957-2022), the organization adopted a new name and associated visual identity in 2022-23.

Our new brand identity is a major step in a larger strategic plan to define the association’s evolution and expansion. It is designed to represent our brand promise –- connect and support all communicators in college sports through advocacy, leadership, education, recognition and collaboration.