Join Nancy Ridge Founder of Ridge Innovative and Pradeep Suchdeo for a fascinating conversation on solving complexity in revenue operations! 

Pradeep Suchdeo is the Co-Founder and Chief Product Officer at SETTL, where Pradeep is building the first partner revenue operations platform to track, manage and reconcile partner-based revenue, commissions and incentives; a platform that bridges the gap between partner operations, revenue operations and finance operations. 

As An innovator, his approach to strategy and product development is driven by deep domain expertise in revenue operations combined with a pragmatic understanding of business drivers and market dynamics. Previously, Pradeep held leadership roles at Oracle, Zuora and Aria Systems, managing large scale Quote-to-Cash and Lead to Revenue transformations for Fortune 500 organizations driving greater revenue, optimizing operations and improving governance. 

With an ROI centric mindset, he brings a hands-on problem-solving perspective, helping businesses setup an operational foundation designed to capture market share, enable operational scale and improve cash flow and margins.

Index
•	01:07 – Pradeep Suchdeo’s Background
•	04:05 – Why and how SETTL was formed
•	09:40 – How a CFO find clarity in all this complexity
•	12:28 – Meaningful attribution data to support strategies
•	19:28 – Opportunity for innovation in existing systems for compliance 
•	22:27 – How AI is disrupting pricing models
•	34:26 – The innovation Alyssa would most like to see gain adoption 

Links –
•	SETTL - https://settl.pro 
•	SETTL LinkedIn - https://www.linkedin.com/company/settl-io 
•	Pradeep Suchdeo LinkedIn - https://www.linkedin.com/in/pradeepsuchdeo 

If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas.

Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E27”!

Follow Us On:

iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 
Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com 
Twitter: https://twitter.com/nancy_ridge 
LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a 
YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA 
Soundcloud: https://soundcloud.com/culture-of-innovation 

Release Date: 
19 February 2025


Pradeep Suchdeo: Solving Complexity in Revenue Operations | Ep. 27

BrightPlan Founder and CEO Marthin DeBeer shares with Dan Albaum why now more than ever companies are increasingly investing in innovative solutions to improve the financial wellness of their employees.  By augmenting employee mental and physical wellness with sound financial planning, organizations create more motivated, productive and successful teams.

The Wellness Principle - Marthin De Beer

Edna Conway, Microsoft Azure VP/General Manager of Global Security, Risk & Compliance, joins Dan Albaum to discuss the cultural and business leadership drivers for an effective cybersecurity strategy in today's dynamic world.

A Cyber Secure Future - Edna Conway

Renee Bergeron, AppSmart Senior Vice President/GM and Andrew Cantle, TIDWIT Chief Commercial Officer join Dan Albaum to discuss how relationships between organizations in cloud-based ecosystems are evolving.  Find out what the right equation is for leveraging technology, collaboration and analytics in healthy, sustainable ecosystems driving long term strategic growth.

The Ecosystem Equation - Renee Bergeron and Andrew Cantle

Unconventional ideas are the seedbed of innovation and progress. In a Culture of Innovation we express our imagination and explore turning ideas into tangible ways to create value for our ecosystems and ourselves!

Pradeep Suchdeo: Solving Complexity in Revenue Operations | Ep. 27

Culture of Innovation

Related tracks