This is a reading of a blog I wrote tearing down 24 Hour Fitness' email marketing efforts, specifically their nurture series sent while I was on a 7-day guest pass.

24 Hour Fitness Email Marketing Teardown

In this recording, I read my own teardown of the emails I received by one Anytime Fitness' location, but it could apply to many small gyms I've audited. You can read this at https://damonremitchell.com/Anytime-Fitness-Email-Teardown

Anytime Fitness Email Teardown

Getting to the heart of what your actual customers REALLY want is the most important step you can take. Skipping it is the biggest oversight you can make.

Your Biggest Email Oversight Isn’t What You Think

This track contains a reading of a blog covering the marketing efforts of Crossfit Pendulum in Pasadena, California, and an interview of one of Pendulum's founders, Drew Girton. To only listen to the interview, jump to minute 12.

Getting it Right; Drew Girton and Crossfit Pendulum

This is what a broken unsubscribe process is like from the consumer's perspective. It should be once-click easy.

Make Your Unsubscribe Process Selfish To Win

Orange Theory is doing a few things well, but they’re still leaving money on the table. It has to do with missed on-boarding opportunities and the inevitable attrition that comes with running a recurring dues-based business.

Orangetheory Could Dig Deeper

Over the last few months, I took steps to audit Rogue’s email marketing. First, I added myself to Rogue Fitness’s email list, and more recently I created a user account. I shopped specific items and loaded a cart with cool stuff. I even entered my mailing address before stopping the sale.

This is the story of what I found via those efforts, and what else could have happened

Love Letter To Rogue Fitness

As with any unfolding event, there will be a certain amount of fortune at play. Or fate if that’s your thang. in a crisis, there will also be a need for emotional maturity, consideration of others’ needs, pooling of resources, endurance in many forms combined with flexibility.

Surviving A Viral Crisis As A Fitness Business

Hey there. It's Damon. I'm a certified copywriter who writes emails to help businesses make more money. This space is where I record teardowns and advice for those who would rather listen than read.

Damon Re Mitchell Email Strategist