Grit (ɡrɪt  Pronunciation for grit ) --
"positive, non-cognitive trait based on an individual's passion for a particular long-term goal or endstate, coupled with a powerful motivation to achieve their respective objective."

"Lasst das Vinyl am Leben und nicht die Roboter unsere Arbeit tun" -- RICARDO VILLALOBOS, ALCAHOFA VINYL SLEEVE

"Wherever the music comes from ... if there's no focus behind it then it's just noise. And I know for a fact that this is true. I've been in this business for too long to not know what the fuck I'm talking about. (...) If there's no Qi, you ain't got shit!" — DERRICK MAY, SLICES DVD FEATURE 

Grɪt